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Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon
13 Nov 2025 20:21 GMT
… Karen Kovacs, president of advertising sales and partnerships at … 22 new and returning brand sponsors — including State Farm, … to social-first marketing from Unilever, which earlier this … . With its BravoCon campaign, Unilever brought together influencers in …
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Performance Marketing World Awards: All 26 winners announced
13 Nov 2025 13:30 GMT
The victors reflect outstanding work across a number of sectors, alongside awards for the best people, agencies, innovations and teams.
A record number of shortlisted finalists across 25 categories (plus the Grand Prix award) were selected by a judging …
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‘Trusted more than brands’: Unilever on mixing creators with ‘marketing science’
12 Nov 2025 16:47 GMT
… brands. The platform sees Unilever work with influencers across … more traditional methods of brand communication and versed in the … Dughi says.
On Cleanipedia, Unilever works closely with creators. … acknowledges unlike a TV ad, creator marketing does not give …
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A former WPP exec is suing the ad agency giant, claiming he was fired after flagging an alleged kickback operation
12 Nov 2025 15:55 GMT
… billion in advertising spending for clients such as Google, Unilever, and … of dollars in client ad budgets to secure incentives … spend to force many ad-supported television and media … gave a presentation at a marketing conference that alleged agency rebates …
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Netcore bets on ‘agentic’ AI to make marketing autonomous. Here's how
12 Nov 2025 07:46 GMT
… brands worldwide, including Unilever, Walmart, Domino’s … and re-establishing communication before the … creative ready for today’s campaigns.”
This, he believes, will redefine how marketing … marketing leaders will increasingly be measured not just by brand …
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The Drum editorial team's B2B Picks: 20 campaigns that prove business can be brilliant
12 Nov 2025 02:41 GMT
… business marketing has found its creative confidence. The best campaigns are … one conversation. Long-term brand building and short-term … more about the campaign here.
6 | Greenpark / Unilever Food Solutions … . The result: new sponsorships worth over R$500, …
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Innovid Launches AI Agents & Innovid Orchestrator To Automate Creative, Delivery & Measurement
12 Nov 2025 00:31 GMT
… automate core advertising functions across creative, delivery, measurement … ’t just transforming marketing—it’s redefining … campaign optimisation—to deliver meaningful customer experiences at scale. At Unilever … performance, creating brand experiences that are …
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Behind Unilever’s creator and social strategy for next year’s World Cup
11 Nov 2025 17:08 GMT
… Unilever, one of the planet’s largest advertisers with a total marketing … to both make creative assets for Unilever’s paid … . The sports celebrity brand endorsement of decades past … tournament or league. Advertisers’ confidence in sponsorships led to combined …
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$4 billion: How a small-town brand caught global attention
11 Nov 2025 14:20 GMT
… legacy giants like Hindustan Unilever (HUL), Nestlé India … Balaji, skincare brand Dermabay, condiment and noodle brand Moi Soi, … recent times including snacking brand Khari Foods, desserts … operational control and minimal advertising.
Balaji’s low-overhead …
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B&T Awards 2025 – The Runners & Riders: Best Out Of Home Campaign
10 Nov 2025 02:55 GMT
… Pitts’, Rexona/Unilever
Rexona launched the world’ … business results with less marketing budget. Compounding the challenge … creative, behavioural science and the power of OOH can transform brand … 1 originals.
This campaign didn’t just advertise beer, it …