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Diageo’s new CEO and brand power: Your Marketing Week
14 Nov 2025 19:41 GMT
… three decades of experience at Unilever, the importance of putting … Worldpanel data.
Investment in brand building and innovation both play … It has committed to upping marketing spend in the second half … depth analysis of 2025 Christmas ads, looking at the key …
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Future of Marketing Briefing: The agentic turn inside programmatic advertising
14 Nov 2025 09:28 GMT
… marketing capability officer of Personal Care and North America at Unilever … unbelievable accelerant for the creative process, testing, measurement … unified Campaign Manager that merges its DSP and the Ads … via paid media and sponsorships.
What we’re reading …
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Sidharth Malhotra’s lipstick ad to Sonakshi Sinha’s fake arrest campaign: How a beauty brand collapsed from Rs 7,000 crore to zero
14 Nov 2025 07:05 GMT
When actor Sidharth Malhotra appeared on a giant billboard wearing lipstick with the line "Tested on SID, not on animals," it instantly became one of the viral beauty campaigns India had seen. Soon after, the internet was left buzzing again, this …
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Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon
13 Nov 2025 20:21 GMT
… Karen Kovacs, president of advertising sales and partnerships at … 22 new and returning brand sponsors — including State Farm, … to social-first marketing from Unilever, which earlier this … . With its BravoCon campaign, Unilever brought together influencers in …
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Performance Marketing World Awards: All 26 winners announced
13 Nov 2025 13:30 GMT
The victors reflect outstanding work across a number of sectors, alongside awards for the best people, agencies, innovations and teams.
A record number of shortlisted finalists across 25 categories (plus the Grand Prix award) were selected by a judging …
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‘Trusted more than brands’: Unilever on mixing creators with ‘marketing science’
12 Nov 2025 16:47 GMT
… brands. The platform sees Unilever work with influencers across … more traditional methods of brand communication and versed in the … Dughi says.
On Cleanipedia, Unilever works closely with creators. … acknowledges unlike a TV ad, creator marketing does not give …
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A former WPP exec is suing the ad agency giant, claiming he was fired after flagging an alleged kickback operation
12 Nov 2025 15:55 GMT
… billion in advertising spending for clients such as Google, Unilever, and … of dollars in client ad budgets to secure incentives … spend to force many ad-supported television and media … gave a presentation at a marketing conference that alleged agency rebates …
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Netcore bets on ‘agentic’ AI to make marketing autonomous. Here's how
12 Nov 2025 07:46 GMT
… brands worldwide, including Unilever, Walmart, Domino’s … and re-establishing communication before the … creative ready for today’s campaigns.”
This, he believes, will redefine how marketing … marketing leaders will increasingly be measured not just by brand …
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The Drum editorial team's B2B Picks: 20 campaigns that prove business can be brilliant
12 Nov 2025 02:41 GMT
… business marketing has found its creative confidence. The best campaigns are … one conversation. Long-term brand building and short-term … more about the campaign here.
6 | Greenpark / Unilever Food Solutions … . The result: new sponsorships worth over R$500, …
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Innovid Launches AI Agents & Innovid Orchestrator To Automate Creative, Delivery & Measurement
12 Nov 2025 00:31 GMT
… automate core advertising functions across creative, delivery, measurement … ’t just transforming marketing—it’s redefining … campaign optimisation—to deliver meaningful customer experiences at scale. At Unilever … performance, creating brand experiences that are …