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Unilever’s ‘underarm sommeliers’ sniff out most promising new products
07 Jan 2026 20:25 GMT
… of Nature, the natural deodorant brand, in 2017. “There was nothing … billions are poured into marketing.
Samantha Samaras, Unilever’s senior vice-president … a product of heavily funded ad campaigns, as opposed to a missing …
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Ad giant WPP Media launches new sports practice
07 Jan 2026 18:34 GMT
… help clients ‘place their advertising dollars with increasing confidence’ … provided through partnerships with sponsorship analytics firm GumGum and … US$7 million per ad.
WPP Media previously created … like Ally, Google and Unilever expanding their investment in …
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What Consumed reveals about Unilever and why the company must break its sachet habit
07 Jan 2026 02:00 GMT
… Filipinos. Playing with popular advertisements, the groups illustrated how … and livelihoods. The creative protest, held in … #47; Greenpeace
Marketing that reshaped behaviour
Unilever’s push didn … in-home demos, and campaigns presenting branded shampoo as …
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PMG Expands Influencer Marketing Capabilities with Acquisition of London and New York-based Digital Voices
06 Jan 2026 18:21 GMT
… campaigns that drive measurable business outcomes. With the Influencer Marketing … performance, brand storytelling, … campaigns for brands like General Mills, Adobe, DoorDash, and Unilever … creative, media, and insights, all powered by our proprietary marketing …
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WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games
06 Jan 2026 14:38 GMT
… clients place their advertising dollars with increased confidence … specializes in delivering digital ads in relevant environments, … the value of sponsor logos and brand mentions across … Google, Mars, Nationwide, Unilever and NBCUniversal’s Universal Pictures …
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The Coca-Cola Company appoints new marketing director, ASEAN and South Pacific
06 Jan 2026 09:57 GMT
… appointed Phuong Nham as marketing director overseeing a portfolio … leading global brands such as Unilever and Procter & Gamble … its "Foodmarks" campaign during the festive season, … November last year, the brand joined forces with Converse to …
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Former Tesco customer chief awarded OBE for services to marketing
05 Jan 2026 18:28 GMT
… for her services to advertising and marketing.
Reacting on LinkedIn, … watch Tesco scooped the Brand of the Year … at Unilever between 1999 and 2017, rising from marketing manager … centenary campaign.
Bellini served as president of the Advertising Association …
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Inside Unilever’s Plan to Make Vaseline TikTok Famous
05 Jan 2026 13:00 GMT
… media algorithms.
Yet the brand’s emergence as a TikTok … and TV ads would once have dominated Unilever’s advertising drive. But … TV and print advertising. In the UK, ad revenues for the … creators over big traditional media campaigns, which also allows them …
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Crisis, culture and costs: The new reality of the modern CMO
07 Jan 2026 17:15 GMT
… its AI-generated holiday ad spot, which one … more frequently gut checking creative work with key internal … Medical healthcare brand.
Historically, marketing meant campaigns and ads. Now, marketing is a … debate around in-housing. Unilever, Yum! Brands, PepsiCo, …
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Kenvue appoints Madhav Nayak as APAC CMO
07 Jan 2026 06:00 GMT
Kenvue has appointed Madhav Nayak as vice president and chief marketing officer for Asia-Pacific. Nayak takes on the role after more than three years leading marketing for KFC Asia across a number of key regional markets from 2021 to 2025.
Confirming the …