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WPP Extends Google AI Partnership in $400M Deal for Marketing Innovation
22 Oct 2025 16:05 GMT
… toward embedding AI across creative, media, and commerce … a fundamental reimagining of advertising processes. According to … personalization algorithms. WPP agencies like AKQA are already … the $500 billion global ad market, particularly in digital channels …
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From hype to accountability: MM+M/Publicis Health 2025 Innovation Survey
22 Oct 2025 15:49 GMT
… 41% in 2024, while agency representation fell from 37% … chains. Where once agencies handled most creative iteration, pharma companies … and Publicis Health survey found that innovation in pharma marketing … , where data fluency, creative empathy and ethical AI …
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Publicis Groupe Africa Named Network of the Year at the African Cristal Awards for the Second Consecutive Year
22 Oct 2025 04:30 GMT
… honoured as Agency of the Year, recognising its exceptional creative output … Publicis Groupe Africa
Publicis Groupe Africa is the continent’s leading media, marketing … the world’s largest advertising and communications groups, Publicis Groupe Africa delivers …
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Publicis Groupe Middle East, Snapchat launch Youth Studio at Athar Festival 2025
22 Oct 2025 01:22 GMT
… .
Rasha El-Ghoussaini, Head of Agency at Snap Inc. MENA said … to partner with Publicis Groupe Middle East to offer advertisers a unique … , cultural insight, and creative application, Youth Studio enables marketers to move from …
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Publicis Groupe Wins Loeries Award for Regional Agency of the Year
20 Oct 2025 19:26 GMT
… of capability across Publicis Groupe's creative, media and communications agencies operating under … the company.
"Winning Regional Agency of the Year for the … a presence in over 35 markets, Publicis Groupe MEA continues their aim …
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Business News | MMA Global Launches Bold New Era as the Marketing + Media Alliance, Advancing Marketers' Ability to Create Value
21 Oct 2025 06:02 GMT
… to advertising effectiveness (an … media, agencies, consultancies, AdTech, and … independent ad and design agency based in Detroit, MI. L|A specializes in creative strategy … Head of Marketing and Communications, Asia Pacific, MastercardMargot Torres …
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WPP holds top spot in Recma rankings as Publicis overtakes OMG
21 Oct 2025 05:18 GMT
… rankings of Australian media agencies, while Publicis has edged past Omnicom … Recma annual Australian Billings and Market Share reports, in which … -on-year from 51.
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In a press release, … two points.
At an agency level, WPP-owned EssenceMediacom …
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MMA Global Launches Bold New Era as the Marketing + Media Alliance, Advancing Marketers' Ability to Create Value
21 Oct 2025 03:36 GMT
… , agencies, consultancies, AdTech, … ad and design agency based in Detroit, MI. L|A specializes in creative … Marketing and Communications, Asia Pacific, … Publicis Groupe
Venkatram Pattabhiraman (Venkat), Senior Vice President - Analytics & Insights| Digital Marketing …
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Check Out Publicis’ Le Checkpoint Lounge At SXSW Sydney
21 Oct 2025 02:13 GMT
… in their tech and marketing transformation journey.
A mix … —previously named the most creative agency in the world by … and best-selling author.
Publicis Groupe ANZ speakers included … Angela Robinson, Publicis Sapient Australia MD; Maurice …
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Advertising Media Cost Inflation Accelerates This Year, Decelerates Next
20 Oct 2025 15:32 GMT
… 4.3% for the ad industry in 2025, according … 4.2% for the global advertising marketplace vs. what was
forecast … Havas, IPG's Magna, Publicis, Omnicom,
the7stars, Cortex, Ebiquity … of inflation next year.
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"The consequence is …