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RGA appoints first global chief brand officer
15 Sep 2025 03:02 GMT
… global chief brand officer.
R/GA, the global creative innovation … including: Nike, Google, Shopify, Pepsico, and a host of start … design agencies – The Chase Creative Consultants. Later working for Pentagram … One Show, D&AD, The Type Directors Club New …
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R/GA names Ren Rigby as first global chief brand officer
15 Sep 2025 02:49 GMT
… positioning as an independent creative innovation company.
Rigby re … creative officer, Rigby will focus on evolving the company’s brand … Nike, Google, Shopify and PepsiCo. With a career spanning more … amp;AD.
Keep on top of the most important media, marketing, …
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Coca-Cola stays on top after Pepsi deal falls through at MSU
12 Sep 2025 21:09 GMT
… the company's Powerade brand, dubbed "Blue Pow… and retail units, and Pepsi for vending machines across campus … -to-day life of senior marketing major Drew Thacker.
“If … vendor relationships on campus.
Senior advertising major Griffin Reis said he …
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Hollywood Marketing Executive Dies
12 Sep 2025 12:08 GMT
… marketing executive, has died at the age of 86.
Weitzner oversaw campaigns … marketing and strategy for
corporate and entertainment clients including Honda Motors, PepsiCo … , Weitzner began his entertainment marketing
career at Grey Advertising, where he became …
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Aeozo appoints brand strategist Brian Griffiths to advisory board
12 Sep 2025 05:17 GMT
… based creative and marketing agency Aeozo has appointed veteran brand strategist … McDonald’s and Pepsico. His expertise spans brand positioning, consumer … strategies, developing high-impact campaigns, and expanding its … media and marketing.
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Legendary Marketing Exec Behind 'Alien,' 'This Is Spinal Tap,' and the Original 'Star Wars' Dead at 86
12 Sep 2025 04:49 GMT
David Weitzner, the Hollywood marketing powerhouse who crafted campaigns for some of the … for global brands like Honda, PepsiCo, and Philips, and remained deeply … also chaired the MPAA’s Advertising/;Publicity Committee from 1979 …
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Smarter Ways to Test Ad Creatives Pre-Launch: Why AI and Behavioral Data Are Reshaping Marketing Strategy
11 Sep 2025 20:43 GMT
… infamous Kendall Jenner x Pepsi ad? What was intended to … the ads or can’t recall the brand behind … with speed and confidence.
Marketing Technology News: MarTech Interview … not about eliminating creative risk altogether. Great advertising often requires …
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David Weitzner, Marketing Exec on ‘Star Wars,’ ‘E.T.’ and ‘This Is Spinal Tap,’ Dies at 86
12 Sep 2025 02:11 GMT
… , a top Hollywood marketing executive who oversaw campaigns for such acclaimed films … his entertainment career at Grey Advertising in Manhattan, where he rose … marketing and strategy for corporate and entertainment clients including Honda Motors, PepsiCo …
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David Weitzner Dies: ‘Star War’s Hollywood Marketing Exec Who Steered Campaigns For ‘E.T.’, ‘Fast Times’ And Many More Was 86
11 Sep 2025 22:20 GMT
… entertainment career at Grey Advertising there, rising to … ad agency, Weitzner was hired away to head worldwide marketing … President of Worldwide Marketing, overseeing campaigns for E.T., … , including Honda Motors, PepsiCo, Phillips Electronics North America …
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Dallas enters into 10-year beverage services contract with PepsiCo
11 Sep 2025 10:18 GMT
… the PepsiCo contract would deter other beverage competitors from advertising with … successful at securing sponsorships from Coca-Cola or … to come up with sponsorship opportunities in November 2022.
… successful at securing sponsorships from Coca-Cola or …