… built for both audiences and advertisers,’ Markanda observed. For brands, the … Saraswati, Chief Content Officer, Omnicom Media Group India. It emerged from the … that content and not promotional advertising is powering consumption during the …

… investigate selling its international advertising business are not surprising … ;t doing much better. Omnicom and IPG are in the … off from the Vivendi Group last year as part … entertainment, all types of advertising, and promotions—something never replicated …

Madison Media has appointed EssenceMediacom (now WPP Media) leader Vivek Das as its new chief digital officer. He will report to Ajit Varghese, partner and group CEO, Madison Media and OOH. Varghese commented on the appointment: “At Madison, we are …

Japanese advertising major Dentsu is exploring the … , and Omnicom, the Financial Times reported. The Tokyo-listed group has hired … Merkle and London’s Tag Group. The strategy briefly made Dentsu … profits. In recent months, the group has lowered its full-year …

… early Friday Tokyo time.  advertisement advertisement Noting media reports, the … Dentsu acquired UK-based Aegis Group (for nearly $5 billion … .   Last December Havas Group was spun off from Vivendi … Around the same time Omnicom announced it was acquiring …

… alongside WPP, Publicis, Havas, and Omnicom and IPG (the latter two … its best to get advertisers to circumvent agencies and … data,” said Ruben Schreurs, group CEO at Ebiquity. He also … the cohort, dubbed PARTY — Precise Advertiser Report: Teens & Youth — …

… two weeks earlier, Dentsu Group released its second-quarter … revenue (~60% of the group), it remained structurally less … could attract interest from rival advertising companies, private equity firms … to counteract the IPG-Omnicom heft. Others include Bain …

… created from McCain Vibes wider advertising, and also includes a lock … activation. Sam Hicks, Head of Advertiser Strategy at Channel 4, said … Rovery, Partnerships Business Director at Omnicom Media Group’s PHD, added: “We …

… Wieser believes that IPG and Omnicom, which are already combining … Groupe, the best performing advertising business at present. That … international business into Dentsu Group, with Dentsu International CEO … Clark departing, and the group being led from Japan.  …

… Tokyo HQ tightly controls the group’s purse strings and … own problems to deal with. Omnicom and IPG, now deep … building an agency group, David Jones’s Brandtech Group looks remarkably … whether the next chapter of advertising belongs to the consolidators, the …