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Channel 4 commercial chief: Advertisers chase ‘cheap reach’ at Gen Z’s peril
08 May 2025 17:50 GMT
… content and misinformation, and accused advertisers of “shying away from editorial …
He called being regulated by Ofcom a “badge of honour”, … ll work with brands and agencies to jointly find the … the content on their platforms. Advertisers have a choice, they …
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I’m a planner and a musician. Ad or song, the hit formula is the same
08 May 2025 13:02 GMT
… brands use the same creative playbook?
The recurring refrain … chapter ‘Reimagine’ campaign, recreating iconic Levi’s advertising of old … of the most important marketing stories and expert insights … with previous experience at agencies such as Iris. She …
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7 Online Trends according to latest Ofcom Media Lives report
07 May 2025 21:02 GMT
… increased since 2023.
The Ofcom report, encompassing findings from … when spotting influencers and ads
Teenagers continue to … online advertising and correctly identified the post as influencer marketing. … were able to identify sponsored links, compared to just …
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Ofcom Find Internet Access Levels in the UK Remain Stable in 2024
07 May 2025 12:47 GMT
… and media regulator, Ofcom, has today published their … when spotting influencers and ads
Many teenagers continue to … online advertising and subsequently identified this as influencer marketing.
Meanwhile … the top results as sponsored links. But over-65s …
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'Fuming' wives give OnlyFans star red card over local football sponsorship deal
29 Apr 2025 11:00 GMT
… it was serious. A sponsorship deal followed, which included a … Morning prompted 188 complaints to Ofcom.
Calstock FC who play … that is something to be advertised." Despite the negative … become our new football kit sponsor. "This collaboration goes …
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Controversial OnlyFans star Bonnie Blue sponsors local football team
28 Apr 2025 15:34 GMT
… , as its official kit sponsor. The team, which describes … to 188 complaints to Ofcom. An advertisement featuring her and the … to reveal the sponsorship deal, despite the sponsor';s controversial … the suitability of the sponsor and her profession, the …
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Ofcom sets out child safety measures for sites and apps
24 Apr 2025 22:18 GMT
…
The regulatory body for communication services has set more than … eating disorders and pornography.
Ofcom chief executive Dame Melanie Dawes … poses to children, which Ofcom may request.
They should … updates, and enjoy an ad-reduced experience.
Already have …
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Ofcom announces new rules to force tech firms to keep children safe online
24 Apr 2025 06:47 GMT
… or face large fines, Ofcom has announced.
Tech firms … report content.
Melanie Dawes, Ofcom’s chief executive, said the … info about charities, online ads, and content funded by … after newsletter promotionThe online safety campaigner Ian Russell, whose 14- …
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Sefton Council Stands Firm on Healthy Advertising Policy Amid Industry Pushback
18 Apr 2025 01:41 GMT
… advertising that broadens healthier food and drink choices. Aggressive and powerful marketing … by the Food Standards Agency to help Ofcom differentiate foods and improve … the balance of that television advertising …
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Katherine Ryan admits major regret after falling foul of Ofcom investigation
15 Apr 2025 10:47 GMT
… by the media regulator.
Ofcom acknowledged that mentioning a … according to the Ofcom report, and her campaign with the company. … the guest during the subsequent advertisement break.
“We also … the time of broadcast.
“Ofcom acknowledges that despite extensive …