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    • Ofcom & Advertising

Ofcom & Advertising Newsletter
  • Linear TV Represents Just 12.4% Of Global Ad Spend, Global CPMs On The Rise – WARC Study 05 Sep 2025 00:58 GMT

    … points since 2021, per Ofcom, standing at 73.8 … and devices, but for advertisers the definition is hotly contested … to redefine how brands approach campaigns. By next year, … exposures.  Creative reckoning: Less standardisation of non-broadcast ad formats means …

  • Report: Linear TV ad spend drops as streaming shift continues 04 Sep 2025 16:28 GMT

    … and the opportunity of TV advertising becomes more addressable. This … points since 2021, per Ofcom, standing at 73.8 … , device gatekeepers, platform-fit creative, and new buying models. … to redefine how brands approach campaigns. By next year, global …

  • Local Marketing for Salons and Wellness Studios 02 Sep 2025 12:28 GMT

    … shopfronts and flyers. Source: Ofcom’s Online Nation 2024. … search and social. The Advertising Association and WARC reported … two weeks, change placement, creative, or offer one variable … distribution helps Multi-neighbourhood campaigns need time on foot. …

  • Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive 31 Aug 2025 05:10 GMT

    … (LHF) advertising restrictions. The campaign will signpost … on Ofcom-licensed TV and Ofcom- … advertisers, agency creatives and planners, media owner sales teams, influencer marketing agencies … 1, sponsoring brands, influencer marketing practitioners and …

  • Miley Cyrus Gucci Ad Sparks Concern: Did Artist Undergo Cosmetic Surgery Or Is It AI? 25 Aug 2025 07:15 GMT

    Altered images purporting to show Miley Cyrus in a Gucci campaign have stunned social media users. The pictures depicted her with dramatically changed features, prompting speculation that the singer had undergone cosmetic surgery. Subsequent reporting …

  • Communication kiosk permission is sought in Bognor Regis and Littlehampton 15 Aug 2025 15:52 GMT

    … applied for a communication kiosks with advertising outside 71A … level coverage of accessible communication facilities across towns … recognised by the regulator Ofcom; “For those without … crucially, emergency services” (Ofcom). Around 2.68 million people …

  • Vorboss Criticises Ofcom Plan to Water Down Definition of UK Leased Lines 11 Aug 2025 14:09 GMT

    … . “While we appreciate Ofcom’s broader objectives of … fail to deliver even the advertised headline bandwidths in practice. … these solutions, Vorboss says Ofcom “risks signalling to the … the door to “misleading marketing from providers that may imply …

  • Channel 4 pulls ads from controversial Bonnie Blue porn doc as sponsor quits 10 Aug 2025 13:04 GMT

    … complaints have been lodged to Ofcom. Some have fumed at the … pulled all ads from the show after Ford, the primary sponsor of … continued to appear in all ad breaks and alongside an … advance of transmission to ensure advertising was suitable. Several brands and …

  • Ad industry trade bodies launch LHF awareness campaign 31 Jul 2025 04:31 GMT

    advertising restrictions to further support adland professionals working on Q4 campaigns. The campaign … -page explainer for ads that are planned … IPA. “Businesses, including agencies, will therefore have been … by Ofcom. Companies can continue to advertise on …

  • Industry Bodies Launch Awareness Campaign Ahead Of Voluntary Unhealthy Food Ad Restrictions 01 Aug 2025 12:57 GMT

    … Food (LHF) advertising restrictions. The campaign will signpost … from 1 October, ads for identifiable LHF … watershed on Ofcom-licensed TV and Ofcom-regulated … advertisers, agency creatives and planners, media owner sales teams, influencer marketing agencies

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