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Linear TV Represents Just 12.4% Of Global Ad Spend, Global CPMs On The Rise – WARC Study
05 Sep 2025 00:58 GMT
… points since 2021, per Ofcom, standing at 73.8 … and devices, but for advertisers the definition is hotly contested … to redefine how brands approach campaigns. By next year, … exposures.
Creative reckoning: Less standardisation of non-broadcast ad formats means …
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Report: Linear TV ad spend drops as streaming shift continues
04 Sep 2025 16:28 GMT
… and the opportunity of TV advertising becomes more addressable. This … points since 2021, per Ofcom, standing at 73.8 … , device gatekeepers, platform-fit creative, and new buying models.
… to redefine how brands approach campaigns. By next year, global …
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Local Marketing for Salons and Wellness Studios
02 Sep 2025 12:28 GMT
… shopfronts and flyers. Source: Ofcom’s Online Nation 2024.
… search and social. The Advertising Association and WARC reported … two weeks, change placement, creative, or offer one variable … distribution helps
Multi-neighbourhood campaigns need time on foot. …
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Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive
31 Aug 2025 05:10 GMT
… (LHF) advertising restrictions. The campaign will signpost … on Ofcom-licensed TV and Ofcom- … advertisers, agency creatives and planners, media owner sales teams, influencer marketing agencies … 1, sponsoring brands, influencer marketing practitioners and …
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Miley Cyrus Gucci Ad Sparks Concern: Did Artist Undergo Cosmetic Surgery Or Is It AI?
25 Aug 2025 07:15 GMT
Altered images purporting to show Miley Cyrus in a Gucci campaign have stunned social media users. The pictures depicted her with dramatically changed features, prompting speculation that the singer had undergone cosmetic surgery.
Subsequent reporting …
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Communication kiosk permission is sought in Bognor Regis and Littlehampton
15 Aug 2025 15:52 GMT
… applied for a communication kiosks with advertising outside 71A … level coverage of accessible communication facilities across towns … recognised by the regulator Ofcom; “For those without … crucially, emergency services” (Ofcom). Around 2.68 million people …
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Vorboss Criticises Ofcom Plan to Water Down Definition of UK Leased Lines
11 Aug 2025 14:09 GMT
… . “While we appreciate Ofcom’s broader objectives of … fail to deliver even the advertised headline bandwidths in practice.
… these solutions, Vorboss says Ofcom “risks signalling to the … the door to “misleading marketing from providers that may imply …
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Channel 4 pulls ads from controversial Bonnie Blue porn doc as sponsor quits
10 Aug 2025 13:04 GMT
… complaints have been lodged to Ofcom. Some have fumed at the … pulled all ads from the show after Ford, the primary sponsor of … continued to appear in all ad breaks and alongside an … advance of transmission to ensure advertising was suitable. Several brands and …
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Ad industry trade bodies launch LHF awareness campaign
31 Jul 2025 04:31 GMT
… advertising restrictions to further support adland professionals working on Q4 campaigns.
The campaign … -page explainer for ads that are planned … IPA. “Businesses, including agencies, will therefore have been … by Ofcom.
Companies can continue to advertise on …
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Industry Bodies Launch Awareness Campaign Ahead Of Voluntary Unhealthy Food Ad Restrictions
01 Aug 2025 12:57 GMT
… Food (LHF) advertising restrictions.
The campaign will signpost … from 1 October, ads for identifiable LHF … watershed on Ofcom-licensed TV and Ofcom-regulated … advertisers, agency creatives and planners, media owner sales teams, influencer marketing agencies …