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    • Netflix Advertising

Netflix Advertising Newsletter
  • The Trade Desk’s Terry Kane on the need for data-driven, transparent advertising 23 Oct 2025 08:30 GMT

    … sites, premium video like Netflix or Disney and streaming … is called programmatic advertising. Programmatic advertising in MEA is … to meaningfully monetise their advertising space. Clear, reliable, … such as CNN, Disney, Netflix, DAZN and Spotify, among …

  • Netflix: A disappointment , but nothing called into question 23 Oct 2025 09:42 GMT

    … today. These solutions included advertising integrated into subscription offers, … despite advertising activity at a historically high level. Once again, Netflix… disposal. Artificial intelligence can improve advertising targeting, while agreements with …

  • Netflix working with GenAI; no interest in legacy media  23 Oct 2025 04:16 GMT

    Netflix says its leveraging GenAI to improve the quality of its recommendations and content discovery features. The streamer is currently beta testing a conversational search experience that allows subscribers to use natural language to explore the …

  • Is Netflix a Friend or Foe to AI? 23 Oct 2025 01:06 GMT

    … analysts Tuesday afternoon, the Netflix co-CEO was asked about … can help with not just advertising and product but “content production … bridge on fire.” But Netflix occupies a much trickier space … Sarandos’ position. One way Netflix steers their way out of …

  • Breakfast News: Netflix Sinks on Q3 Miss 22 Oct 2025 23:52 GMT

    … more... Breakfast News: Netflix Sinks on Q3 Miss October … Longtime Stock Advisor recommendation Netflix (NFLX 10.07%) … pointed to "the advertising opportunity and the company… recommends Alphabet, Intuitive Surgical, Netflix, and Texas Instruments. The …

  • Live: Netflix shares slump as tech stocks weigh on Wall Street 22 Oct 2025 22:23 GMT

    … analyst at Hargreaves Lansdown. Netflix forecast revenue of $US11 … company has ventured into advertising and video games to … quarters of standout results. Netflix stopped reporting subscriber figures … their subscription prices, giving Netflix plenty of cover to …

  • Netflix Shifts Focus From Subscribers to Ads, A.I. and Real-World Ventures 22 Oct 2025 22:04 GMT

    … /WireImage Since Netflix stopped disclosing subscriber numbers … to discussing innovation in advertising, A.I., and … scale,” he said.  Netflix’s advertising business, once considered … podcast partnership, a “Netflix House” entertainment center rollout …

  • Netflix Expands Generative AI Strategy Across Streaming and Content Production 22 Oct 2025 21:21 GMT

    … (AI) across its streaming platform, advertising operations and content creation, according … introduce new interactive and personalized advertising later this year. As PYMNTS … positioning Netflix as a leader in AI-driven storytelling, advertising and audience …

  • Netflix Slides as One-Off Brazil Charge Clouds Otherwise Strong Growth 22 Oct 2025 20:30 GMT

    … projections. Looking ahead, Netflix provided Q4 guidance that … the earnings miss, Netflix demonstrated continued strength in … analyst Doug Anmuth projects advertising revenue will increase from … by 2026. Netflix recently expanded its advertising reach through …

  • Derry Girls creator Lisa McGee will have a new series starring Irish actors on Netflix next year 22 Oct 2025 20:23 GMT

    … returning with a brand-new Netflix series, which will premiere … group has died. Today, Netflix has announced a supporting cast … added.  She also praised Netflix saying they have been “so … everyone... A mix of advertising and supporting contributions helps keep …

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