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Nestle & Marketing Newsletter
  • Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover 19 Sep 2025 19:00 GMT

    … are leads from product marketing, brand, comms, creative and paid media. … a source close to the advertiser explained: “They’re [Dell … Brands, PepsiCo, Coca-Cola, Nestle, Diageo, Kimberly Clark and Procter … 74% of ad execs cited at least one campaign function …

  • Nespresso blends culture, family and coffee with Amazon-driven campaign 19 Sep 2025 14:57 GMT

    … with a multichannel campaign celebrating his mother … to information shared with Marketing Dive. The Samra Origins … up, the Nestlé brand partnered with Amazon Ads Brand Innovation Lab … Prime Video advertisements, Amazon Ads created custom audio ads to promote …

  • ClientEarth sues Polish Nestlé brand, alleging greenwashing 18 Sep 2025 21:25 GMT

    … trust and protection rules for marketing and advertising. Taglines used by Na … best practices in environmental consumer communication.” Nestlé’s overarching global packaging sustainability …

  • Amazon debuts AI ‘creative partner’ to aid with campaign development 17 Sep 2025 14:07 GMT

    Marketing Dive.   The chat agent, positioned as a “creativecreative assets. Ads can be run across Amazon DSP, Sponsored Display, Sponsored Brands and Sponsored Brand … high-gloss ad campaigns on their own … build a significant advertising services business. …

  • Les Binet and Dr Grace Kite to spotlight effectiveness at this year’s Festival of Marketing 25 Aug 2025 07:12 GMT

    … together leading voices on advertising effectiveness. Les Binet … including McDonald’s, Nestlé, Volkswagen and Alphabet. … centred analysis to evaluate marketing performance and deliver reliable … at global brands, covering brand storytelling, growth, wellbeing …

  • Ben & Jerry's Co-Founder Quits As Unilever Brawl Escalates 18 Sep 2025 12:58 GMT

    … he is quitting the brand after 47 years, calling … upsetting those in power.” advertisement advertisement But the relationship between Unilever … settling. Since then, the brand has filed a second … and coffee businesses, and Nestlé is said to be weighing …

  • ‘Growth requires investment’: New Nestlé CEO commits to upping marketing spend 17 Oct 2024 13:33 GMT

    … predecessor Schneider had reduced marketing investment in 2022, … ” nature of brand support and marketing has changed.” While … new CEO Freixe looks set to return Nestlé … ’s advertising budgets to levels …

  • Former Microsoft leader appointed as WPP CEO 10 Jul 2025 10:27 GMT

    … UK. She also brings brand-side experience from Vodafone … the likes of Unilever, Nestlé and Google. However, … advertiser clients, less promising for mid-market clients,” he added. Meanwhile, Marketing … work with creative,'” he wrote. “Advertising is a …

  • WPP CEO Mark Read to step down amid ‘challenging’ environment 09 Jun 2025 11:23 GMT

    … the likes of Unilever, Nestle and Google. However, notable … Starbucks’ US creative account, Volvo and Pfizer. Brand marketers, and by … start helping advertisers fully create and target campaigns using AI … the industry’s first large marketing model (LMM) to …

  • X adds more brands to lawsuit over alleged ‘illegal boycott’ 03 Feb 2025 14:08 GMT

    … a Texas court, adding Nestlé, Abbot Laboratories, Colgate-Palmolive … agreement for a new ad partnership.‘This lawsuit … action among competing advertisers to dictate brand safety standards to … believing that ads on the platform provide brand safety, according …

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