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Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
19 Sep 2025 19:00 GMT
… are leads from product marketing, brand, comms, creative and paid media. … a source close to the advertiser explained: “They’re [Dell … Brands, PepsiCo, Coca-Cola, Nestle, Diageo, Kimberly Clark and Procter … 74% of ad execs cited at least one campaign function …
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Nespresso blends culture, family and coffee with Amazon-driven campaign
19 Sep 2025 14:57 GMT
… with a multichannel campaign celebrating his mother … to information shared with Marketing Dive.
The Samra Origins … up, the Nestlé brand partnered with Amazon Ads Brand Innovation Lab … Prime Video advertisements, Amazon Ads created custom audio ads to promote …
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ClientEarth sues Polish Nestlé brand, alleging greenwashing
18 Sep 2025 21:25 GMT
… trust and protection rules for marketing and advertising.
Taglines used by Na … best practices in environmental consumer communication.”
Nestlé’s overarching global packaging sustainability …
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Amazon debuts AI ‘creative partner’ to aid with campaign development
17 Sep 2025 14:07 GMT
… Marketing Dive.
The chat agent, positioned as a “creative … creative assets. Ads can be run across Amazon DSP, Sponsored Display, Sponsored Brands and Sponsored Brand … high-gloss ad campaigns on their own … build a significant advertising services business. …
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Les Binet and Dr Grace Kite to spotlight effectiveness at this year’s Festival of Marketing
25 Aug 2025 07:12 GMT
… together leading voices on advertising effectiveness.
Les Binet … including McDonald’s, Nestlé, Volkswagen and Alphabet. … centred analysis to evaluate marketing performance and deliver reliable … at global brands, covering brand storytelling, growth, wellbeing …
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Ben & Jerry's Co-Founder Quits As Unilever Brawl Escalates
18 Sep 2025 12:58 GMT
… he is quitting the brand after 47 years, calling … upsetting those in power.”
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But the relationship between Unilever … settling.
Since then, the brand has filed a second … and coffee businesses, and Nestlé is said to be weighing …
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‘Growth requires investment’: New Nestlé CEO commits to upping marketing spend
17 Oct 2024 13:33 GMT
… predecessor Schneider had reduced marketing investment in 2022, … ” nature of brand support and marketing has changed.”
While … new CEO Freixe looks set to return Nestlé … ’s advertising budgets to levels …
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Former Microsoft leader appointed as WPP CEO
10 Jul 2025 10:27 GMT
… UK. She also brings brand-side experience from Vodafone … the likes of Unilever, Nestlé and Google. However, … advertiser clients, less promising for mid-market clients,” he added.
Meanwhile, Marketing … work with creative,'” he wrote. “Advertising is a …
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WPP CEO Mark Read to step down amid ‘challenging’ environment
09 Jun 2025 11:23 GMT
… the likes of Unilever, Nestle and Google. However, notable … Starbucks’ US creative account, Volvo and Pfizer.
Brand marketers, and by … start helping advertisers fully create and target campaigns using AI … the industry’s first large marketing model (LMM) to …
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X adds more brands to lawsuit over alleged ‘illegal boycott’
03 Feb 2025 14:08 GMT
… a Texas court, adding Nestlé, Abbot Laboratories, Colgate-Palmolive … agreement for a new ad partnership.‘This lawsuit … action among competing advertisers to dictate brand safety standards to … believing that ads on the platform provide brand safety, according …