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    • Lipitor & Advertising

Lipitor & Advertising Newsletter
  • Limits on drug ads not so great 02 Aug 2025 09:03 GMT

    … , direct-to-consumer advertising — marketing that targets consumers, … advertised drug and its generic competitors. In other words, drug ads … being promoted. Consider Lipitor, a brand-name … ads for the medication caused more consumers to start taking Lipitor …

  • NATIONAL VIEW: Those annoying pharmaceutical ads have real value 31 Jul 2025 14:48 GMT

    … , direct-to-consumer advertising — marketing that targets consumers, … advertised drug and its generic competitors. In other words, drug ads … being promoted. Consider Lipitor, a brand-name … ads for the medication caused more consumers to start taking Lipitor …

  • Sanders, King target DTC pharma ads but the industry worries more about threats to its $2B R&D model 16 Jun 2025 19:51 GMT

    … ads, one might expect the circa $18 billion pharmaceutical advertising … ad expenses. While it is difficult to interpret how effective such ads … 1990s, the DTC campaigns for Lipitor and how much that … While direct to physician marketing remains common, not all …

  • Haar: XL Center arena has a new naming rights sponsor. Who could it be? 23 May 2025 09:00 GMT

    … for early June. Advertisement Article continues below this ad My frontrunners: … ripe territory for a name sponsor.  So, whose brand will … .  Hospitals have a hefty marketing appetite and three of them … they host Viagra night? Lipitor Lane in the concourse? XL …

  • Mainstream Media Shamelessly Boosts Its Top Advertisers--Dru 22 Oct 2021 19:24 GMT

    … seen with the drugs Vioxx, Lipitor, Fosamax, Paxil, Ambien, … to be unsafe after aggressive marketing include Vioxx, Bextra, Baycol … House for off-label marketing of the kidney transplant … the drug makers are their advertisers. Attacking lowly supplement makers, …

  • Health Care in West Virginia: Why Asking Questions Could Save You Money and Your Health 04 Jun 2025 19:53 GMT

    … country for the cholesterol drug Lipitor. Experts recommend doing what we … , highlights another issue — advertising. “Direct-to-consumer marketing of health services drives … choose them because of flashy marketing.” Doctors, now operating more like …

  • Is Success Possible When Rivals Partner? 23 Jun 2024 11:31 GMT

    … through sales, product, and marketing teams, tend to exist … Martin Stock, who led Coors’ advertising campaigns at Foote, Cone & … as CEO of Cavalry ad agency through the early 2000s, … vision: fostering and maintaining creative excellence was a shared …

  • Marketplace Authors' Picks For 2020 06 Jan 2020 12:45 GMT

    … gaining a larger portion of ad-spend budgets. Facebook… cardiovascular risk (e.g. Lipitor), it will not run into … this program is a marketing authorization application for the … ;ve started a new advertising campaign with several celebrities including Ellen …

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