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DirecTV to Launch Lionsgate Collection
18 Jun 2025 17:05 GMT
… collection,” said Amy Leifer, chief advertising sales officer at DirecTV. “Together … -class content with DirecTV’s advertising expertise and market clout, this … want a premium advertising environment.
This collaboration with Lionsgate expands its ongoing …
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DirecTV, Lionsgate partner to launch Lionsgate Collection
17 Jun 2025 16:04 GMT
… announced the upcoming launch of Lionsgate Collection, a collaboration drawing upon … collection,” said Amy Leifer, chief advertising sales officer at DirecTV. “Together … ,” said Jim Packer, President of Lionsgate’s Worldwide Television Distribution Group …
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Lionsgate to Launch Premium Collection Channel on DirecTV
17 Jun 2025 04:15 GMT
… the launch of the Lionsgate Collection, a custom-curated … of the media ecosystem,” Lionsgate Worldwide Television Distribution Group … The partnership comes as Lionsgate saw an 8% increase … vast collection,” DirecTV chief advertising sales officer Amy Leifer, …
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Lionsgate & DirecTV Launch Lionsgate Collection Premium Channel
16 Jun 2025 18:04 GMT
… collection,” said Amy Leifer, chief advertising sales officer at DirecTV. “Together … said Jim Packer, President of Lionsgate’s Worldwide Television Distribution Group … media ecosystem.”
This collaboration with Lionsgate expands their relationship that started …
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Questex’s StreamTV Show 2025 Wraps with Record-Breaking Growth and Unmatched Industry Buzz
18 Jun 2025 17:00 GMT
… 200 speakers spanning content, tech, advertising, distribution, and innovation. The show … , DirecTV, Roku, Fox, Disney, Xumo, Lionsgate, PlutoTV, YouTube, Nielsen, Shout! Factory …
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Lionsgate Studios Corp. (NASDAQ:LION) Q4 2025 Earnings Call Transcript
23 May 2025 12:46 GMT
… and welcome to the Lionsgate Studios Fourth Quarter 2025 … our public filings for Lionsgate Studios Corp. The company … and the hundreds of Lionsgate employees who worked tirelessly … negotiating with two leading advertising agencies to form brand …
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'How To Train Your Dragon' Roars And Soars With $84M Opening
16 Jun 2025 18:36 GMT
… .5 million in
national TV advertising (5,970 airings, 3.7 … .3 million domestically so far.). Lionsgate’s “Ballerina,” in its second … been spent on national TV advertising -- down 6% (from $446 …
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Binging with Babish Evolves Creator-led Advertising by Taking Unconventional Risks
12 May 2025 17:19 GMT
At ADWEEK’s Social Media Week in New York, Binging with Babish creator Andrew Rea laid out the deceptively simple formula behind turning a hobby cooking series into a $20 million media brand: protect audience trust at all costs.
“When you work with …
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Lionsgate Taps Brad Haugen to Lead Digital Strategy
22 Apr 2025 19:18 GMT
… helping Lionsgate continue to expand original branded content and advertising, as … new generation of talent,” Lionsgate worldwide TV distribution president … Brian, Jim and the Lionsgate and 3 Arts teams,” … Men and John Wick, Lionsgate has an immense portfolio …
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Lionsgate Taps Media Veteran Brad Haugen as EVP, Digital Strategy and Growth
22 Apr 2025 15:59 GMT
… generation of talent,” Jim Packer, Lionsgate president of worldwide television distribution … company.”
“The opportunities to scale [Lionsgate’s] business and generate significant … career in business development at advertising giant BBH, working on campaigns …