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    • Lionsgate Advertising

Lionsgate Advertising Newsletter
  • DirecTV to Launch Lionsgate Collection 18 Jun 2025 17:05 GMT

    … collection,” said Amy Leifer, chief advertising sales officer at DirecTV. “Together … -class content with DirecTV’s advertising expertise and market clout, this … want a premium advertising environment. This collaboration with Lionsgate expands its ongoing …

  • DirecTV, Lionsgate partner to launch Lionsgate Collection 17 Jun 2025 16:04 GMT

    … announced the upcoming launch of Lionsgate Collection, a collaboration drawing upon … collection,” said Amy Leifer, chief advertising sales officer at DirecTV. “Together … ,” said Jim Packer, President of Lionsgate’s Worldwide Television Distribution Group …

  • Lionsgate to Launch Premium Collection Channel on DirecTV 17 Jun 2025 04:15 GMT

    … the launch of the Lionsgate Collection, a custom-curated … of the media ecosystem,” Lionsgate Worldwide Television Distribution Group … The partnership comes as Lionsgate saw an 8% increase … vast collection,” DirecTV chief advertising sales officer Amy Leifer, …

  • Lionsgate & DirecTV Launch Lionsgate Collection Premium Channel 16 Jun 2025 18:04 GMT

    … collection,” said Amy Leifer, chief advertising sales officer at DirecTV. “Together … said Jim Packer, President of Lionsgate’s Worldwide Television Distribution Group … media ecosystem.” This collaboration with Lionsgate expands their relationship that started …

  • Questex’s StreamTV Show 2025 Wraps with Record-Breaking Growth and Unmatched Industry Buzz 18 Jun 2025 17:00 GMT

    … 200 speakers spanning content, tech, advertising, distribution, and innovation. The show … , DirecTV, Roku, Fox, Disney, Xumo, Lionsgate, PlutoTV, YouTube, Nielsen, Shout! Factory …

  • Lionsgate Studios Corp. (NASDAQ:LION) Q4 2025 Earnings Call Transcript 23 May 2025 12:46 GMT

    … and welcome to the Lionsgate Studios Fourth Quarter 2025 … our public filings for Lionsgate Studios Corp. The company … and the hundreds of Lionsgate employees who worked tirelessly … negotiating with two leading advertising agencies to form brand …

  • 'How To Train Your Dragon' Roars And Soars With $84M Opening 16 Jun 2025 18:36 GMT

    … .5 million in national TV advertising (5,970 airings, 3.7 … .3 million domestically so far.). Lionsgate’s “Ballerina,” in its second … been spent on national TV advertising -- down 6% (from $446 …

  • Binging with Babish Evolves Creator-led Advertising by Taking Unconventional Risks 12 May 2025 17:19 GMT

    At ADWEEK’s Social Media Week in New York, Binging with Babish creator Andrew Rea laid out the deceptively simple formula behind turning a hobby cooking series into a $20 million media brand: protect audience trust at all costs. “When you work with …

  • Lionsgate Taps Brad Haugen to Lead Digital Strategy 22 Apr 2025 19:18 GMT

    … helping Lionsgate continue to expand original branded content and advertising, as … new generation of talent,” Lionsgate worldwide TV distribution president … Brian, Jim and the Lionsgate and 3 Arts teams,” … Men and John Wick, Lionsgate has an immense portfolio …

  • Lionsgate Taps Media Veteran Brad Haugen as EVP, Digital Strategy and Growth 22 Apr 2025 15:59 GMT

    … generation of talent,” Jim Packer, Lionsgate president of worldwide television distribution … company.” “The opportunities to scale [Lionsgate’s] business and generate significant … career in business development at advertising giant BBH, working on campaigns …

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