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Shaping the Future: Reda Raad on Redefining Creative Leadership in MENAT
04 Jul 2025 03:04 GMT
By Maud Largeaud
Cannes is not only the global stage for creativity — it’s also where the industry comes together.
We met Reda Raad, Group CEO of TBWA\RAAD, near the TBWA ice cream truck — the activation bringing Disruption® to life this week.
Reda has …
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Could we just judge the creative, and ditch the case study video?
04 Jul 2025 01:48 GMT
… debate and discussion in the advertising industry about award shows and … for a Michelin Star for KFC’s food quality.
Only a … video than the actual creative work for the campaign. I’m not … the latest in media and marketing
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CID trio reunites for KFC's "epic" offer investigation
03 Jul 2025 10:03 GMT
Dayanand Shetty, Shivaji Satam and Narendra GuptaIndia's beloved investigative trio from the iconic show CID, Shivaji Satam, Dayanand Shetty and Narendra Gupta, have reunited, not for a crime, but to investigate a rather "epic" deal from KFC. …
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Thailand's Top 50 brands 2025
01 Jul 2025 06:26 GMT
… best brand score of 71.6%.
The ranking stems from Campaign… brands, recently revealed at Campaign360 in partnership with research firm … fuelled by its free ad-supported plan, earned it top … in local popularity.
KFC dominates Thailand’s quick-service …
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Why Chinese youth engage in 'emotional consumption'
01 Jul 2025 05:27 GMT
You may have heard about young consumers in China engaging in what’s known as “consumption downgrade” or even “reverse consumption”. Fierce price wars are present in nearly all sectors, and there are growing concerns about deflation. At the same time, …
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Yum! craves Devyani-Sapphire combo
04 Jul 2025 04:55 GMT
… acquiring the franchisee rights of KFC and Pizza Hut from … franchisee (Devyani) on marketing strategy and investments on advertising.”
He said “ … with investing (on Pizza Hut ads) similar to us, the … ve not been able to advertise in common markets.”
Responding …
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14 Best New Fast Food Items Of 2025 (So Far)
04 Jul 2025 00:35 GMT
… their dazzling debuts. From creative sandwiches that expand the concept … tasty is happening when KFC introduces a quintessential flavor … 's yet another brand-busting combo to attract fans … joined in on the mass marketing search. This time around, …
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Why mobile esports is the next big arena for APAC brands
03 Jul 2025 15:30 GMT
… them (99%) skip ads when given the option. … to buy from game sponsors, according to Moonton Games … KFC, Nescafe, Garnier, JD and Samsung are increasingly investing in esports brand … brand awareness. The brand pivoted away from the traditional luxury marketing …
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5 unique design features we love in these filmmakers' homes
02 Jul 2025 13:37 GMT
… light. Karishma Panvelkar-Saraf, a creative executive, and her chartered accountant … of time she spends on ad film sets. The New … Nicobar, Good Earth, Google, and KFC—and designed more than 100 … home she shares with her ad film producer husband, Siddhant …
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Sa-lute! Survey IDs Top 50 Patriotic Brands
01 Jul 2025 07:58 GMT
… consecutive year by brand-loyalty research firm Brand Keys, identified … and positive brand behavior.”
To determine national brand rankings, a … (+3)
Kraft Heinz (+7)
KFC (+5)
Macy’s (+6)
… roster.
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