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How do you get the most bang out of your marketing dollars?
22 Sep 2025 19:28 GMT
… the newer marketing methods, specifically technology-based marketing (social … already done: proven creative, optimized campaigns, and turnkey local …
—Chad Given is Brand President of Sizzling Platter, … is open and clear communication to prevent minor issues …
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Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
19 Sep 2025 19:00 GMT
… are responding in kind.
KFC recently appointed a CMO and … are leads from product marketing, brand, comms, creative and paid media. Some … a source close to the advertiser explained: “They’re [Dell] …
74% of ad execs cited at least one campaign function being …
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Ruling against ad about danger of fizzy drinks ‘strikes at the heart of public health advocacy’
19 Sep 2025 02:04 GMT
… (Heala) launched a campaign calling for the government … Code of Advertising Practice, which states: “Advertisements should not … , Debonairs, Fishaways, Kellanova, KFC, Mugg&Bean, Nandos, … harmful commercial practices in advertising commercial goods, rather …
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Dave & Buster’s looks to hone marketing message
18 Sep 2025 07:35 GMT
… our retail marketing and our general communication has created … Buster’s reintroduced TV advertising “and sharpened promotions with … menu.” The fall promotional campaign will include a season … incremental growth, monetizing our brand around the world with …
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QSR Ad of the Month: Zaxbys’ ‘Sauce Boss’ Has Star Quality
18 Sep 2025 01:04 GMT
… -Star ads from rivals KFC or Chick-fil-A. Keeping the ad simple … new campaign.
Vanessa Chin is the SVP of Marketing at System1, The Creative … , and BBDO, with expertise in advertising, brand development, and global marketing operations.
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The Marketing Academy opens applications for 2026 Global Fellowship
05 Sep 2025 11:35 GMT
The Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
The Marketing Academy has launched its 2026 Global Fellowship Programme, consolidating its EMEA, US and APAC schemes into two international …
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KFC parent company: AI is driving ‘marketing revolution, not just evolution’
05 Aug 2025 15:51 GMT
… personalised marketing. That could involve “one-to-one” messages in advertising, …
Speaking to Marketing Week earlier this year, KFC UK CMO Monica … Silic said the fast-food brand had … ignored”, notably through the brand’s ‘Believe in Chicken’ …
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Dave & Buster's Is Down 17%. Is the Stock a Buy?
20 Sep 2025 00:59 GMT
… pointed out that the brand focused too heavily on … advertising, leading to a dip in brand awareness. While cutting marketing … background includes leadership experience at KFC, but Dave & Buster … on the table -- reviving marketing, tweaking the menu, and …
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‘Like a startup’: Inside the rise of travel media networks
18 Aug 2025 13:59 GMT
… advertisers once could only access services like sponsored listings … partners such as KFC, another on FMCG … creative services, offering in-house production to support brand campaigns. … appetite” for creative support.
“From a marketing perspective, there …
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The News Movement becomes Caliber as it secures ‘$10m+’ Qatari-backed investment
22 Sep 2025 07:25 GMT
… alongside US politics social brand The Recount, which it … used to invest in marketing for the first time … has come via native advertising on social platforms, such … creative studio business, now called The Caliber Collective, which creates digital campaigns …