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JWT Newsletter
  • What’s gone wrong at WPP? The crown slips at the world’s biggest advertising group 20 Oct 2025 05:06 GMT

    … Britain’s shining reputation for creative advertising. WPP has housed some of … didn’t understand why a JWT, Grey, Wunderman or Y … a career doing traditional TV ads and posters who you’ … survive.” Tough competition In the ad market, WPP is being heavily …

  • How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising 13 Oct 2025 14:50 GMT

    Melted Solids is the creative and production shop … . During ADWEEK House at Advertising Week, our executive editor … advertising model that borrows the emotional precision of brand marketing … adland pedigree—Showtime, HBO, JWT, and Digitas—before leaving …

  • How GCPL's in-house creative pivot has paid off 12 Oct 2025 10:30 GMT

    … and JWT to merge all creative functions in-house. Creative is … media planning firms that handle advertising across TV, print, digital, … and go-to-market plans. “The creative business thrives on … ’t entirely uncommon for ad executives to move agencies— …

  • ‘The fightback is starting’: industry coalition rallies to restore ad spend to quality... 09 Oct 2025 11:34 GMT

    … trust and the future of creativity. The event will also deliver … project featuring media and marketing leaders as well as … Early in my career at JWT media, 60% or 70% of … for example, advertisers missed out on serving their ads alongside the wealth …

  • Oakland University Hires Chief Marketing and Communications Officer 25 Sep 2025 20:51 GMT

    … of experience leading integrated brand, marketing, and communication strategies, as well as … 15 years of experience in advertising, leading integrated campaigns for global … , and Novartis at agencies including JWT, Deutsch, and Havas.    

  • ISBA best ads long-list announced as part of its 125th anniversary celebration 23 Sep 2025 08:29 GMT

    … the monumental shifts in communication, culture and media … many different forms of creativity. But stop anyone of … The Advertising Association: “I hope future generations of marketers and … .” Kate Stanners, global chief creative officer, Saatchi & Saatchi …

  • What makes an ad iconic? Vegemite and ‘Not Happy Jan’ top new list 17 Sep 2025 03:19 GMT

    … “Happy Little Vegemites” – originally from JWT in 1954, but used in … were asked to recall the ad they remembered most from childhood … out the top five. ADVERTISEMENT The ads Australian adults remember from their … s ‘It’s A Big Ad’ not feature more prominently on …

  • Diwan Arun Nanda – ad world’s charismatic conscience keeper is no more 07 Sep 2025 16:44 GMT

    … dominated by the likes of JWT and Lintas, with a … the stuff that advertising folklore is made of. As ad man Sandeep … reason Rediffusion became such a creative powerhouse was due to … zealously, he says, and demanded creative excellence. A gold medallist from …

  • The marketer’s A to Z guide to data & privacy speak 18 Aug 2025 13:57 GMT

    … Comparing two versions of creative, copy or targeting to … it matters: Determines which ads can legally be shown. … touch attribution (MTA) Splitting marketing credit across many touchpoints. Why … A hub where users manage communication settings. Why it matters: …

  • JWT lauds government for inspiring local traders’ confidence 17 Aug 2025 12:55 GMT

    … of the Tanzania Business Community (JWT) in Kinondoni District, Godfrey Mtei … to promote business growth and market stability, following key speeches delivered … stakeholders on matters of taxation, market stability, and public safety. Minister …

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