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What’s gone wrong at WPP? The crown slips at the world’s biggest advertising group
20 Oct 2025 05:06 GMT
… Britain’s shining reputation for creative advertising.
WPP has housed some of … didn’t understand why a JWT, Grey, Wunderman or Y … a career doing traditional TV ads and posters who you’ … survive.”
Tough competition
In the ad market, WPP is being heavily …
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How Zohran Mamdani’s Viral Campaign Is Rewriting the Rules of Political Advertising
13 Oct 2025 14:50 GMT
Melted Solids is the creative and production shop … . During ADWEEK House at Advertising Week, our executive editor … advertising model that borrows the emotional precision of brand marketing … adland pedigree—Showtime, HBO, JWT, and Digitas—before leaving …
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How GCPL's in-house creative pivot has paid off
12 Oct 2025 10:30 GMT
… and JWT to merge all creative functions in-house. Creative is … media planning firms that handle advertising across TV, print, digital, … and go-to-market plans.
“The creative business thrives on … ’t entirely uncommon for ad executives to move agencies— …
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‘The fightback is starting’: industry coalition rallies to restore ad spend to quality...
09 Oct 2025 11:34 GMT
… trust and the future of creativity.
The event will also deliver … project featuring media and marketing leaders as well as … Early in my career at JWT media, 60% or 70% of … for example, advertisers missed out on serving their ads alongside the wealth …
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Oakland University Hires Chief Marketing and Communications Officer
25 Sep 2025 20:51 GMT
… of experience leading integrated brand, marketing, and communication strategies, as well as … 15 years of experience in advertising, leading integrated campaigns for global … , and Novartis at agencies including JWT, Deutsch, and Havas.
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ISBA best ads long-list announced as part of its 125th anniversary celebration
23 Sep 2025 08:29 GMT
… the monumental shifts in communication, culture and media … many different forms of creativity.
But stop anyone of … The Advertising Association: “I hope future generations of marketers and … .”
Kate Stanners, global chief creative officer, Saatchi & Saatchi …
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What makes an ad iconic? Vegemite and ‘Not Happy Jan’ top new list
17 Sep 2025 03:19 GMT
… “Happy Little Vegemites” – originally from JWT in 1954, but used in … were asked to recall the ad they remembered most from childhood … out the top five.
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The ads Australian adults remember from their … s ‘It’s A Big Ad’ not feature more prominently on …
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Diwan Arun Nanda – ad world’s charismatic conscience keeper is no more
07 Sep 2025 16:44 GMT
… dominated by the likes of JWT and Lintas, with a … the stuff that advertising folklore is made of. As ad man Sandeep … reason Rediffusion became such a creative powerhouse was due to … zealously, he says, and demanded creative excellence.
A gold medallist from …
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The marketer’s A to Z guide to data & privacy speak
18 Aug 2025 13:57 GMT
…
Comparing two versions of creative, copy or targeting to … it matters: Determines which ads can legally be shown.
… touch attribution (MTA)
Splitting marketing credit across many touchpoints.
Why … A hub where users manage communication settings.
Why it matters: …
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JWT lauds government for inspiring local traders’ confidence
17 Aug 2025 12:55 GMT
… of the Tanzania Business Community (JWT) in Kinondoni District, Godfrey Mtei … to promote business growth and market stability, following key speeches delivered … stakeholders on matters of taxation, market stability, and public safety.
Minister …