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Tube station rebrand for Heineken ad sparks accessibility concerns
10 Jan 2026 15:58 GMT
… London Underground stations for advertising campaigns could cause confusion for … as part of a Heineken promotion for its zero- … ," she said.
(Heineken)She added that accessibility wasn … she added.
TfL said advertising campaigns are "fully assessed …
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Disabled charity criticises renaming of Bakerloo line stations for Heineken's zero alcohol products saying it'll create 'unnecessary confusion' for some passengers
10 Jan 2026 02:24 GMT
… up alcohol.
But disabled campaigners say the ads do not consider the … to promote Heineken's zero alcoholproduct, because the advertising campaign will create … lines after brands in a sponsorship deal was previously touted by …
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TfL rebrands Bakerloo line for Heineken in money-spinning stunt
09 Jan 2026 22:12 GMT
… and stations as part of advertising deals. A £200,000 … of a folding smartphone.
Heineken said it was “encouraging … hand”.
After polling commuters, Heineken claimed 23 per cent had … by disability campaigners. Emma Vogelmann of the campaign group Transport …
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Concerns over Bakerl0.0 line advertiser's rebrand
09 Jan 2026 16:32 GMT
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Heineken's campaign is TfL's latest … ; as part of an advertising campaign by Heineken to promote its zero alcohol … ;.
Transport for London (TfL) said advertising campaigns provide additional funding and are …
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London Underground commuters spot awkward blunder in Bakerloo line's Heineken rebrand
09 Jan 2026 16:36 GMT
… never be compromised for advertising, especially not official places … a good ad.
As part of the campaign, Heineken will … the Tube(Image: Heineken)
Stephanie Dexter, Heineken marketing manager, said: … .
“Though well-planned, creative activations like these, we …
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Heineken 0.0 Tube advert accidentally spreads London travel misinformation
09 Jan 2026 14:29 GMT
… on Google
Heineken has a launched a London Tube ad campaign to big … folks on Reddit, the Heineken 0.0 ads, which recreate part of … quirky in-joke from the Heineken marketing team? It doesn’t look … don’t hang about.
The ad campaign sees the Bakerloo line renamed …
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Kingfisher reimagines its jingles for WPL with 'Chhori Aayi. Hutt le bro!' campaign
09 Jan 2026 12:30 GMT
Kingfisher Premium Packaged Drinking Water from United Breweries, part of the HEINEKEN Company, has unveiled a vibrant brand film that brings a contemporary expression to the brand’s iconic sonic identity, 'O la la la leo’ jingle. Reimagined for the …
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Miller Lite centers IRL social interaction with new creative platform
08 Jan 2026 13:15 GMT
… 8, launched a new creative platform centered around making social … the woman.
Two more ad, “‘Ditch Going Home” and … materials.
Heineken has similarly centered its recent marketing around human … Miller Lite, through new campaigns and sports and music …
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The Bakerloo line is being rebranded for two weeks this month
09 Jan 2026 13:19 GMT
… which will see TfL promoting Heineken 0.0.
For two weeks … a brand-new kind of advertising campaign seen on TfL, with the … tube.
To get your free Heineken 0.0, commuters will be … will also be giving out Heineken 0.0 x TfL Oyster …
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Cream of the crop: small brewers take on Guinness with rival ‘nitro’ stouts
11 Jan 2026 06:09 GMT
Famously, according to the advertising slogan anyway, Guinness is … owner Diageo’s £2.7bn marketing war chest, the brand has … of Anspach & Hobday. “Heineken tried it, BrewDog have tried … by signing a deal to sponsor Premier League football.
Despite …