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    • Google-Yahoo Ad Deal

Google-Yahoo Ad Deal Newsletter
  • Roku Called 'Self-Help' Turnaround, Citing Profit Focus And New Ad Partners 10 Jul 2025 15:55 GMT

    … Also Read: Roku’s Amazon Deal Revenue To Be A ‘Gradual … COVID-19, headwinds toward endemic advertisers, and an over-reliance … (e.g., Alphabet GOOGL, Google, Yahoo), which should sustain mid-teens … and focusing more on specific ad verticals. This reduces the …

  • CTV Ad Disruption: Roku/Amazon Deal Spin 17 Jun 2025 19:56 GMT

    … a plethora of other advertising, marketing, content businesses above and … ‘exclusivity’ element of the agreement pertains to the ability to … stronger Google demand-side platform connection. “We think this deal … Lions -- a Yahoo-Netflix DSP deal was"also …

  • Google’s AI charge: How Sergey Brin is taking on the might of OpenAI 29 Jun 2025 13:16 GMT

    … then-market leader Yahoo twice between 1998 and 2002, Google went on … , Pichai has too much to deal with. Brin’s view is … right now. However, search and ads and mass personalization is about … might help shore up Google’s advertising business in the short term …

  • Publisher hits out at Google’s ‘shallow commitment’ to Australia’s media sector 25 Jun 2025 01:17 GMT

    … publisher has challenged its commitment. ADVERTISEMENT QNews’ publisher, and the co … includes Australian Community Media, Junkee, Yahoo, Private Media, The Conversation, Schwartz … Mumbrella understands that QNews’ Google News Showcase deal was renewed in May …

  • Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic 24 Jun 2025 10:29 GMT

    Ads, adding Amazon’s demand-side platform to its Real-Time Ad … their sales decks as Yahoo-owner Apollo Global entertains … How Google Bought, Built and Bullied Its Way to Advertising Dominance … Festival of Creativity with marketing activations mocking The Trade …

  • WhatsApp’s ‘no ads’ promise meets Meta’s reality 19 Jun 2025 11:45 GMT

    … of a more extraordinary business deal than Facebook’s US$ … last decade. Meta’s chief marketing officer, Alex Schultz, admitted … break away from Alphabet’s Google, believing the search giant … the world’s biggest advertising businesses and avoid ads. Of course, …

  • Amazon, Roku address CTV advertising reach and efficiency in new deal 18 Jun 2025 19:23 GMT

    Dive Brief: Amazon Ads and Roku have partnered to provide advertisers with what they are claiming is the largest authenticated connected TV (CTV) footprint in the U.S., according to a press release. The companies together reach an estimated 80 million U.S. …

  • Reddit stock jumps after launching new AI ad tools 17 Jun 2025 15:50 GMT

    … posts to identify trends for ad campaigns and integrate Reddit … users' comments into their ads. While Reddit shares climbed, … Google due to its $60 million deal with the tech giant, allowing Google … Bratton is a reporter for Yahoo Finance. Follow her on …

  • Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces 16 Jun 2025 18:36 GMT

    … Amazon Ads have announced a major premium streaming ad-inventory … of this year. advertisement advertisement According to initial tests … Desk, Google’s Display & Video 360, and Yahoo. The … advertising business. With regard to specific details of a deal, …

  • Taboola Draws Analyst Praise For Meta-Like AI, Exclusive Ad Deals, Growing Role In CTV, Display Ads 17 Jun 2025 17:03 GMT

    … , enables self-service ad creation and ad campaign management, similar … tools like Alphabet’s Google’s Gemini for data … revenue comes from direct advertiser relationships it controls, and … ads on all Yahoo properties, Martin noted. The analyst notedthis deal

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