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Roku Called 'Self-Help' Turnaround, Citing Profit Focus And New Ad Partners
10 Jul 2025 15:55 GMT
… Also Read: Roku’s Amazon Deal Revenue To Be A ‘Gradual … COVID-19, headwinds toward endemic advertisers, and an over-reliance … (e.g., Alphabet GOOGL, Google, Yahoo), which should sustain mid-teens … and focusing more on specific ad verticals. This reduces the …
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CTV Ad Disruption: Roku/Amazon Deal Spin
17 Jun 2025 19:56 GMT
… a plethora of other advertising, marketing, content businesses above and … ‘exclusivity’ element of the agreement pertains to the
ability to … stronger Google demand-side platform connection. “We think this deal … Lions -- a Yahoo-Netflix DSP deal was"also …
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Google’s AI charge: How Sergey Brin is taking on the might of OpenAI
29 Jun 2025 13:16 GMT
… then-market leader Yahoo twice between 1998 and 2002, Google went on … , Pichai has too much to deal with. Brin’s view is … right now. However, search and ads and mass personalization is about … might help shore up Google’s advertising business in the short term …
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Publisher hits out at Google’s ‘shallow commitment’ to Australia’s media sector
25 Jun 2025 01:17 GMT
… publisher has challenged its commitment.
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QNews’ publisher, and the co … includes Australian Community Media, Junkee, Yahoo, Private Media, The Conversation, Schwartz …
Mumbrella understands that QNews’ Google News Showcase deal was renewed in May …
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Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic
24 Jun 2025 10:29 GMT
… Ads, adding Amazon’s demand-side platform to its Real-Time Ad … their sales decks as Yahoo-owner Apollo Global entertains … How Google Bought, Built and Bullied Its Way to Advertising Dominance … Festival of Creativity with marketing activations mocking The Trade …
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WhatsApp’s ‘no ads’ promise meets Meta’s reality
19 Jun 2025 11:45 GMT
… of a more extraordinary business deal than Facebook’s US$ … last decade. Meta’s chief marketing officer, Alex Schultz, admitted … break away from Alphabet’s Google, believing the search giant … the world’s biggest advertising businesses and avoid ads. Of course, …
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Amazon, Roku address CTV advertising reach and efficiency in new deal
18 Jun 2025 19:23 GMT
Dive Brief:
Amazon Ads and Roku have partnered to provide advertisers with what they are claiming is the largest authenticated connected TV (CTV) footprint in the U.S., according to a press release.
The companies together reach an estimated 80 million U.S. …
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Reddit stock jumps after launching new AI ad tools
17 Jun 2025 15:50 GMT
… posts to identify trends for ad campaigns and integrate Reddit … users' comments into their ads. While Reddit shares climbed, … Google due to its $60 million deal with the tech giant, allowing Google … Bratton is a reporter for Yahoo Finance. Follow her on …
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Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces
16 Jun 2025 18:36 GMT
… Amazon Ads have announced a major premium streaming ad-inventory … of this year.
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According to initial tests … Desk, Google’s Display & Video 360, and Yahoo.
The … advertising business.
With regard to specific details of a deal, …
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Taboola Draws Analyst Praise For Meta-Like AI, Exclusive Ad Deals, Growing Role In CTV, Display Ads
17 Jun 2025 17:03 GMT
… , enables self-service ad creation and ad campaign management, similar … tools like Alphabet’s Google’s Gemini for data … revenue comes from direct advertiser relationships it controls, and … ads on all Yahoo properties, Martin noted. The analyst notedthis deal …