… clinically proven.” For decades, brands pushed most of this as … a generation of wellness brands sell probiotics, nootropics and … into the longevity game. Estée Lauder Cos. assembled a panel … uses a synthetic ingredient Estée Lauder developed called Sirtivity-LP— …

Experience-first travelers are transforming beauty travel retail from discount-driven counters into immersive flagship stages, with APAC and Hainan, reshaping global strategy and competition. Image: Estée Lauder/Weibo

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