… dramatically underleveraged by advertisers. According to Dentsu’s newly released … ad dollars. Drawn from Dentsu’s Consumer Navigator series … into one,” said a Dentsu spokesperson. Yet, media spending … commercial potential of gaming, Dentsu’s findings highlight a …

… Indonesia and Thailand, according to Dentsu's report on … , EVP, global gaming lead at Dentsu.   "Gaming today is … in gaming communities, not just advertising to them. Understand player … managing director of Gaming at dentsu APAC, the issue isn’t …

… , Dentsu, Horizon Media and UM Worldwide — at Digiday’s CTV Advertising Strategies … outline the biggest challenges complicating advertisers’ abilities to maximize the returns … dunno – but Dentsu’s Celeste Castle does.  Are advertisers ready for the …

… , the former group CEO of Dentsu UK & Ireland, will also … the world’s 10 biggest advertisers – implement AI marketing at scale …

Ida Rezvani has been appointed president, global chief client officer, McCann and McCann Worldgroup, in a newly created role at the agency. Rezvani has been tapped to enhance value and innovation across McCann’s global clients.  Rezvani will report to …

… took it to heart. The advertising business, once driven by cigarette … CEO of Dentsu South Asia, because “digital significantly drives advertising today.” “The … . “There is no passion for advertising and creativity anymore. It is …

… executive vice president-commercial at Dentsu U.S., will be based … City, and reports to Adams. advertisement advertisement

… industry committee representing broadcasters and advertising agencies in the country, with … agencies such as Core, WPP,  Dentsu, Havas, and Omnicom Media Group …

Opinion In the wake of AI-generated content, buyers are hankering for authenticity and B2B brands need to lean in to this if they want to stay ahead. B2B brands have had to adapt to AI’s potential faster than most. A 2023 Boston Consulting Group (BCG) …

The Philippine Association of National Advertisers (PANA), in partnership with Certified … Lu, Head of Strategy at dentsu Media APAC (Singapore), who will … ’s sponsored section that allows advertisers to amplify their brand and …