-
The sky is the new marketplace: Why the biggest gains in Indian aviation are happening on the ground
06 Jan 2026 18:43 GMT
… loop,” an airline executive tells Brand Equity.
Meanwhile, IndiGo’s scale advantage …
-
From Campa to Kelvinator: Why Reliance is buying old, nostalgic brands
06 Jan 2026 17:50 GMT
… . Reliance did not respond to Brand Equity’s queries.
Electronics: A Tough …
-
Louis Vuitton Unveils The First Chapter Of The 130th Anniversary Of The Monogram: Monogram, Icon Of The Icons
06 Jan 2026 20:47 GMT
… — it is a marker of brand equity, resale strength, and cultural currency …
-
Things Tata Motors is doing right with the new Punch
06 Jan 2026 18:34 GMT
… where Tata already enjoys strong brand equity. The images of the new …
-
Strategic defenses against trade-down behavior from consumers
06 Jan 2026 17:04 GMT
… -term pricing power and profitability.
Brand equity reinforcement
Consistently communicate quality, reliability … is key to reinforce the brand equity and value perception across all …
-
Next Beauty Labs Launches to Serve Doctors, Spas, Startups, and Emerging Brands with Flexible Private Label Skin Care
06 Jan 2026 15:00 GMT
… resonate with consumers and strengthen brand equity.
About Next Beauty Labs
Next …
-
Did you know: Samsung once burned 150,000 phones just to make a point
06 Jan 2026 14:56 GMT
… strong, proving just how much brand equity Samsung had built up since …
-
Quince Aims to Beat Williams-Sonoma Lawsuit Over “Luxury for Less” Claims
06 Jan 2026 14:41 GMT
… advertising campaign” that exploits the brand equity of established home and lifestyle …
-
SALT LIFE Brand Marks One-Year Turnaround with Major Partner Expansion at Surf Expo
06 Jan 2026 13:00 GMT
… authenticity, quality, and long-term brand equity.
“Over the past year, we …
-
A marketer’s roadmap to 2026
06 Jan 2026 09:20 GMT
… long-term sustainable growth, increased brand equity, and a loyal following—far …