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How Coca-Cola’s marketing transformation led to new Smartwater campaign
17 Jun 2025 21:22 GMT
…
The campaign serves as an example of the marketing transformation … up the “science” in advertising’s “art and science” … billboard or poster. The marketer would write a brief for creative or agency … Coke’s controversial Christmas ad, which relied heavily on …
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10 Years of Billboard Dance: The Vertical’s Founder Matt Medved on the Scene Then & Now (Guest Column)
17 Jun 2025 20:33 GMT
… and standalone social channels, Billboard Dance’s coverage could … from every major booking agency, going beyond hard ticket … the same question ad nauseum in our early Billboard meetings: “ … originality.
There’s disruptive creative potential here, especially for …
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CocoLupe Creative Services Powers Seamless Production for Airalo Campaign in The Bahamas
17 Jun 2025 19:01 GMT
… campaign was directed by Lloyd Knowlton of Knowlton Marketing, a UK-based creative … rolled out in international print ads, billboards, and outdoor placements across multiple … is a full-service boutique creative agency based in The Bahamas specializing …
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Coca-Cola’s Smartwater is bringing back a former friend to its advertisements
17 Jun 2025 16:25 GMT
… friend — back to its advertisements.
Jennifer Aniston is once … United States. Her memorable ads became a mainstay on … global ad campaign launching Tuesday that includes ads on TV, online, billboards … Perkins, group director of creative strategy at Coca-Cola, …
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Protests, targeting on billboards: How Pakistan Army chief Asim Munir’s US visit is going
17 Jun 2025 15:50 GMT
… media showed a mobile electronic billboard reading “Mass Murderer Asim … CONTINUES BELOW THIS AD
Last week, a mobile digital billboard in Times … and “fraud”. The truck-mounted billboard targeted Munir, PM Shehbaz Sharif … “hard sell”.
With inputs from agencies
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Should Cannes Lions Add A Space Marketing Category In The Near Future?
17 Jun 2025 14:38 GMT
… Festivals. Award, Lion, Advertising, Trophäe, Werbung, Marketing, Loewe. Mandoga Media … buried in space to billboards in low Earth orbit, … data. Finally, cross-medium campaigns linking Earth and space … fleeting. The brands and agencies willing to invest now …
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Advertisers Can Buy Product Placement Ads Through The Trade Desk
17 Jun 2025 10:39 GMT
… recent months, advertisers have shifted ad spend to Amazon’s ad platform, citing … billboard campaign in Cannes promoting its own AI-powered alternative.
With the creative … their story and deliver programmatic ads that perform.”
In addition to …
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Inside Utah’s PR campaign to seize public lands
17 Jun 2025 08:17 GMT
… the agency added.
The target audience of Utah’s ad campaign spanned … it included ads in major Utah newspapers, on highway billboards, and … in print, under a Creative Commons license.
Close window … or from federal agencies are in the creative commons and are …
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Candidates cross-endorse, new anti-Cuomo TV ad hits the air as early voting under way
17 Jun 2025 04:05 GMT
… Mamdani was plastered on a billboard right next to the Long … experts said could be a campaign finance violation. Cuomo's … Party Super PAC.
In the ad is called "Bad Boyfriend … the other woman in the ad, who had just received a …
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At Cannes, Publicis Groupe says creators can generate just as much marketing buzz as the Super Bowl
17 Jun 2025 03:39 GMT
… and brands for campaigns.
Now Publicis–a France-based marketing agency that makes … Cannes Lions.
Its annual Cannes ad campaign this year (running on displays … airport in Nice and on billboards throughout the festival) centers around …