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Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant
03 Sep 2025 12:39 GMT
… up arrives as Pepsi’s market share continues to slide, … , raising the stakes for marketing to deliver results.
Connecting … Pepsi is partnering with media brands at the intersection of … to Reyna. Agencies OMD, BBDO, the Acceleration Community of Companies …
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I Run A Global Advertising Agency. Here's How We Create Great Ideas — By Rewarding Lots of Bad Ideas
02 Sep 2025 20:54 GMT
… serving as CEO of the advertising agency BBDO Worldwide for 20 years … the most successful campaigns in advertising history. It launched with … They want to know what market research led us to the … as CEO of the advertising agency BBDO Worldwide for 20 years …
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Why BBDO’s Andrew Robertson Believes AI Will Unleash True Creative Talent
02 Sep 2025 19:48 GMT
… what really drives breakthrough marketing today: emotional intelligence, … awarded creative networks in advertising history. Having served … the future of brand communication.
Listen to Andrew Robertson … talent. Regardless of media or tech shifts, brilliant …
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BMF, WPP Media & PHD Set The Pace In August’s New Business Rankings
01 Sep 2025 03:47 GMT
… Australian media. Its new campaign is set to come to market … , supported by Omni – our marketing orchestration platform, to drive passenger … , wining Mastercard’s media account in 70 markets around the world, … been a client of Clemenger BBDO but the agency had …
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PR Congress to confront paradoxes of modern communications
30 Aug 2025 20:29 GMT
… , where the country’s top communicators will gather to debate the … of disruption.
David Guerrero of BBDO Guerrero will explore whether creativity …
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Burson Names New MENAT Leader
02 Sep 2025 11:05 GMT
… , he partnered with the marketing and brand teams on the … chief operating officer at Impact BBDO Group UAE, where he … led operations for Impact BBDO, FleishmanHillard, and Impact Porter … honoured with a PRovoke Media Outstanding Individual Achievement Award …
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Santiago Losada, Monks: “The True KPI of Leaders Today Should Be The Well-being of Their Teams”
02 Sep 2025 03:16 GMT
… mental health problem in the advertising industry. He knew it from … Ogilvy, Leo Burnett and Proximity BBDO. He became part of Monks … give them exposure to other markets. So that’s what … than slogans or presentations.
MARKETING Magazine is not responsible for …
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WhatsApp’s Group Chat Ad Stars Adam Scott and Brody in Party Chaos
03 Sep 2025 16:28 GMT
… the U.S. market where adoption lags behind … vulnerabilities in secure communications.
BBDO’s approach leverages celebrity … phones, boosting engagement.
Marketing Impact and User Reception … Future Implications for Digital Advertising
As competition intensifies, …
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Adam vs. Adam: Scott and Brody Face Off in WhatsApp’s Group Chat Test
03 Sep 2025 13:37 GMT
… for WhatsApp,” created by agency BBDO, aims to convince Americans that … , WhatsApp’s global head of marketing.
The campaign will run in … [iOS and Android] cross-device communication feel seamless, secure, private, and …
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Did Danone Skim Over the Details at Lifeway? Dairy Giant May Not Have Vetted Directors with Care
03 Sep 2025 13:26 GMT
… an impressive career in the advertising world. But dig a … Officer of BBDO Worldwide (NYSE: OMC), a global advertising agency, and … (NYSE: IPG), a media and marketing firm, and as Chief … the SEC proxy. Neither BBDO Worldwide or IPG Mediabrands returned …