-
AT&T to acquire programmatic ad exchange AppNexus for a reported $1.6B
25 Jun 2018 16:36 GMT
… as part of an initial public offering. But even if the … with significant global reach. AppNexus claims that its exchange … their marketing campaigns.
Buying AppNexus should enable AT& … the carrier plans to augment AppNexus’ targeting algorithms using the …
-
AT&T confirms acquisition of ad exchange platform AppNexus
25 Jun 2018 14:06 GMT
… acquisition of advertising technology company AppNexus for an undisclosed sum, … confirming recent reports. Privately-held AppNexus operates an independent ad exchange … York-based AppNexus originally planned to hold an initial public offering in early …
-
AT&T close to deal to acquire ad exchange AppNexus for USD 1.6 bln - report
20 Jun 2018 07:00 GMT
… to acquire the advertising company AppNexus, the business news website Cheddar … reported. Privately-held AppNexus operates an independent ad exchange … the business.
AppNexus originally planned to hold an initial public offering in early 2017 …
-
AT&T in talks to buy AppNexus for about $1.6 billion
20 Jun 2018 07:36 GMT
… acquire advertising technology company AppNexus, according to people … filed confidentially for an initial public offering in 2016 but has … public offerings. Acquiring AppNexus would advance AT… robust advertising business. AppNexus operates one of the …
-
Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure
28 Jun 2018 19:38 GMT
… public."
The AppNexus IPO that never was
AppNexus has been promising … the dismal results of tech IPOs in recent years. For …
Advertisement
Snap's IPO failure also spooked bankers advising … investors get
The news of AppNexus' acquisition spurred …
-
After Time Warner win, AT&T acquiring ad firm AppNexus
26 Jun 2018 07:43 GMT
… buying the digital advertising company AppNexus, in an effort to … its new media empire.
AppNexus gives the telecom giant control … landmark merger with Time Warner. AppNexus sought a valuation of $ … it filed confidentially for an IPO in 2016. The acquisition …
-
12 companies that could make 2018 epic for U.S. tech IPOs
29 Dec 2017 10:13 GMT
… tamped down IPO enthusiasm, particularly the sputtering IPOs of Snap … could go wrong. An IPO stumble could spook investors. … been regulars on these annual IPO lists will finally — finally … someone says this name.
10. AppNexus:
Raised: $600 million
Valuation: …
-
Tech: New York ad tech company AppNexus wants to take out Google – and stop Amazon in its tracks
06 Nov 2017 13:07 GMT
… blow past competitors.
But AppNexus faces powerfully entrenched foes, … specter. Getting it there, AppNexus thinks, will be new … #39; new DSP –"AppNexus Programmable Platform"– doesn… why AppNexus (which had reportedly been planning an IPO for …
-
Silicon Valley Startups Favor IPOs Over Deals as M&A Languishes
28 Mar 2017 14:43 GMT
… marketing its initial public offering to investors.
Separately AppNexus Inc., the … in Andreessen Horowitz.
IPOs from companies including Snap … 17 IPOs since September are trading above their IPO price … have hired underwriters for IPOs, people familiar with …
-
Don't fret if you missed out on Snap - here are 6 more tech companies in the IPO pipeline
11 Mar 2017 04:37 GMT
… $75 million in an initial public offering, according to its S- … have reportedly filed SEC IPO paperwork privately, taking advantage … products, filed its confidential IPO paperwork last fall, according … ;s request for comment.)
AppNexus, an ad-tech company …