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Starcom takes over Flipkart Group’s Rs 750-crore media mandate
09 Jan 2026 21:42 GMT
… has secured Flipkart Group’s integrated media mandate … advertising market this year.
The mandate spans the entire Flipkart Group … Group, WPP Media and Madison World. The decision reflects a broader advertiser … within the Flipkart Group ecosystem.
The agency …
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WPP Media Taps Publicis' Steele For New Client Role
09 Jan 2026 18:52 GMT
WPP Media has appointed industry veteran … digital unit Ansible.
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As her title suggests, WPP has hired Steele …
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WPP Media Expands Reckitt Relationship, Winning India
09 Jan 2026 18:52 GMT
WPP Media has retained the integrated … newly awarded e-commerce assignment.
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Billings for the India assignment … Reckitt.
In November, Reckitt selected WPP to handle its media assignment …
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Are social media influencers becoming the ‘wild west’ of Indian advertising?
09 Jan 2026 13:47 GMT
… As attention fragments and traditional advertising struggles to hold sway, … Report 2025, influencer-related advertising continues to be a … .
A recent study by WPP Media's influencer … from influencers over traditional advertising.
ASCI’s Influencer Trust …
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The Future of TV Advertising Global: TV trends to look out for
09 Jan 2026 07:32 GMT
… .
James Rooke, president, Comcast Advertising
Rooke outlined how publishers will … Colombo, chief digital officer, MFE Advertising
Colombo underlined how automation and … Dawkins, global president, business intelligence, WPP Media
Scott-Dawkins emphasised the …
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WPP launches WPP Media Sports, a unified sports and gaming practice
08 Jan 2026 19:32 GMT
… in the global advertising ecosystem. As per WPP Media’s … latest This Year, Next Year forecast, global advertising … AI-led efficiencies, new advertiser categories and reinvestment into … growth and cultural relevance.
WPP Media Sports will eliminate …
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Instacart unveils clean room solution in latest bid to CPG advertisers
08 Jan 2026 18:19 GMT
… Hub with a select group of agencies and brands, … earning praise from executives from WPP Media and Pacvue. The … seen increased investments by advertisers, with retail media being … company looks to demonstrate its advertiser-friendliness.
“Brands and agencies …
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WPP Retains Reckitt India Media Business With Added E-Commerce Scope
08 Jan 2026 08:13 GMT
… impact across consumer touchpoints.
WPP Media has also been … and WPP Media’s expanding international role.
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In … about accountability for growth. WPP Media has demonstrated the … Gupte, President, Client Solutions, WPP Media South Asia said, “ …
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Holding Company Of The Year: WPP Media
07 Jan 2026 16:56 GMT
… do.
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Still, sizzle aside, much of the reengineering of WPP Media … -Dawkins presented her year-end advertising forecast outlook, and included yet … at the Association of National Advertisers’ annual conference in October 2025 …
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Stagwell Taps WPP Veteran To Lead Allison WW, Expand Healthcare Ops
07 Jan 2026 16:57 GMT
Stagwell has appointed WPP veteran Wendy Lund to
the … space by the holding company.
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Most recently, Lund served as … Chief Client Officer of WPP Health for the
last three …