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TikTok Expands Ad Placement Options for ‘Pulse’ Campaigns
07 May 2025 02:17 GMT
… for brands, with updated sponsorship options that will provide … “Pulse” ads, which enable advertisers to place their ads alongside popular … includes BuzzFeed, Condé Nast, Disney, DotDash Meredith, Hearst, MLS … TikTok says that Pulse campaigns can drive a 45% …
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Disney Stock Has a Lot to Prove This Week
06 May 2025 23:48 GMT
… , and theatrical content as Disney. Its theme parks segment … ad revenue took a 7% year-over-year hit.
Image source: Disney … performances?
Making matters worse, Disney's own theatrical … marketing budgets by barely topping $200 million in ticket sales. Disney …
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Disney Touts Upfront Offerings and Coverage the Super Bowl Has ‘Never Experienced’
06 May 2025 21:24 GMT
… our partners and agencies and things … tariffs. How is Disney approaching brands amid … campaigns, small campaigns, integration, second screen experiences, different types of advertising … ad sales reorganization last summer to reach more midmarket advertisers …
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Roku Ads Are Getting Way More Obnoxious
06 May 2025 20:05 GMT
… 's pursuit of new advertising avenues.
While currently limited to … into an active space for ads and marketing messages—yes, you will … for discounted, ad-supported streaming services like Netflix or Disney+. The company …
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Google adds retail media data to YouTube ads, beefing up pitch to brands
06 May 2025 15:41 GMT
… and shopper marketing campaigns into one seamless campaign,” said Andrew … Hara, vice president of agency, platforms and client … including Disney’s Magic Words focused on placing ads near … on certain areas of advertising technology, including publisher tools …
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TikTok Builds on Premium Ad Pitch With Cultural Targeting, Expanded Publisher Lineup at NewFronts
06 May 2025 14:39 GMT
… product that lets advertisers target ads next to user-generated … publishers includes Condé Nast, Disney, DotDash Meredith, and NBCUniversal … 2024 U.S. iSpot Campaign Meta Analysis, a typical … is also introducing Content Sponsorship Packages, giving brands the …
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Google Announces CTV Ad Updates, Including Improved AI Assistance
05 May 2025 19:53 GMT
… CTV households.
TV-like ads, displayed on the biggest … with providers like NBCUniversal and Disney, who awarded us their … combining brand and shopper marketing in one campaign to reach customers at … for you, including custom agency pre-negotiated deals. We …
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‘Thunderbolts*’ Unveils Title Asterisk In Post-Opening Marketing Stunt; U.S. Box Office Debut At $74M
05 May 2025 19:53 GMT
… as well as in outdoor ads and in-theater promos in … that asterisk.
The post-opening marketing stunt comes in the wake … from Saturday’s $24.5M. Disney will be reporting its official … *The New Avengers.
Disney had a promo partner campaign valued at $75M …
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Google Launches AI Connected-TV Ad Tools To Help Brands Target The 4 Key Consumer Behaviors
05 May 2025 18:22 GMT
… of NewFronts pitches to digital advertisers across New York City. … the collapse of the traditional marketing funnel,” O’Hara said … shouting out Tubi, NBCUniversal, Disney, Paramount, Spotify, Warner Bros. … O’Hara, VP of Agency, Platforms & Client Solutions …
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Man Admits Hacking Disney and Leaking Data Disguised as Hacktivist
05 May 2025 15:40 GMT
… information along with the stolen Disney files.
Advertisement. Scroll to continue reading … .
Disney reportedly decided to stop … using Slack for in-house communication following …