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Measure what matters: where maths meets magic in modern marketing
02 May 2025 09:06 GMT
… Matt Darbon, digital marketing lead at Waitrose. “We combine econometrics … at the event, brand investment helped reduce price … communication breakdown between teams could be that only 11% of advertisers … for thinking beyond the campaign window.
“Strong brands …
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The Real Bread Campaign questions loaf label legality
01 May 2025 11:18 GMT
… used in the labelling or advertising of bread, as part … industrial dough fabricators. The Campaign found the following brands … , Tesco, Waitrose.
On 30 April 2025, the Campaign wrote to the … 6 means: ‘When labelling or advertising bread, the word ‘wholemeal’ …
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Oasis set to star in new advert after band lands multi-million trainers deal with huge sports brand for summer shows
19 Apr 2025 21:10 GMT
… deal with their favourite sports brand, adidas, to coincide with … deal with their favourite sports brand, adidasCredit: RexThe Wonderwall hitmakers … Forever will feature in the ad.
‘I had silly amounts’ … , Noel was spotted in Waitrose near his home in Maida …
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Waitrose celebrates major milestone reached with 25 million meals provided to FareShare
18 Apr 2025 00:58 GMT
Waitrose has announced that, as of February 2025, it has diverted the equivalent of 25 million meals from surplus food, delivered from over 300 stores and distribution centres, to people in need through FareShare.
The retailer has committed to halving food …
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Waitrose’s Nathan Ansell: marketers need to see themselves as chief growth officers
15 Apr 2025 14:15 GMT
… have treated Waitrose as more of a challenger brand. This … a really good traditional advertising campaign around. Sales were phenomenal … of marketing as only the execution, tactics or just communication. … While is an independent creative agency helping brands …
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KALLØ LAUNCHES INNOVATIVE IN-STORE EXPERIENCE AT WAITROSE TO CELEBRATE BREAKFAST RANGE
12 Mar 2025 20:59 GMT
… message featured in the brand’s wider OOH advertising campaign launched this January … Grater, Mad River Founder and Creative Director, adds: “Our design for … products.”
Source: Mad River
Campaign, Ecotone UK, Kallo, Mad River, Marketing, OOH, Waitrose
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Which brand makes the best plant milk? I tried 10 favourites, from oat to almond, to find out
08 Mar 2025 10:17 GMT
… ₂e)/kg, although the brand has a low sustainability score … contain info about charities, online ads, and content funded by outside …
£2 for 1 litre at Waitrose
£2 for 1 litre at …
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Waitrose partners with Land App to map the state of nature on UK farms
04 Mar 2025 07:08 GMT
Waitrose is teaming up with digital mapping tool, Land App, to revolutionise sustainable farming and support farmers in the adoption of nature-friendly practices in the UK.
The partnership will provide over 2,000 Waitrose farmers with free access to …
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Greggs set to report bumper Christmas after launching its first festive advertising campaign, which starred superchef Nigella Lawson
04 Jan 2025 21:54 GMT
… after launching its first festive advertising campaign, which starred superchef Nigella … recipes. In the Greggs ad, she suggestively tucks into … goose fat doubled at Waitrose and Tesco after she … do not allow any commercial relationship to affect our …
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I tried Waitrose’s most expensive Easter egg to see if it’s worth £17
21 Feb 2025 20:17 GMT
… Pistachio egg costs £17 (Picture: Waitrose)
From Cadbury to Nestlé, the … seasonal goods, and that’s Waitrose.
The ‘posh’ retailer has … Waitrose for £17, making it one of the most expensive own-brand … a good start. No false advertising going on here.
As soon …