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    • Waitrose & Marketing

Waitrose & Marketing Newsletter
  • Major retrospective of best TV ads from last 50 years 06 Feb 2026 16:51 GMT

    … will see 68 iconic commercials displayed on 7,000 … of contemporary public-awareness campaigns to challenge taboos around … ” “British advertising is one of our most powerful creative forces – … 39;re The Superhumans” 2017 Waitrose, Christmas, “Coming Home” 2018 …

  • Watch: Waitrose launches sci-fi TV ads 04 Feb 2026 13:23 GMT

    … chain Waitrose has launched a new ad campaign featuring a ‘Gastronaut’. Devised by creative … food versus fuel debate”. The marketing drive follows an astronaut as … in UK advertising. Jack Croft and Stacey Bird Wonderhood executive creative directors …

  • Stop saying ‘brand marketing’, it’s one half of a false dichotomy 21 Jan 2026 07:01 GMT

    … acquired an evil twin: brand marketing. Two labels, supposedly … watching Waitrose’s ‘The Perfect Gift’ Christmas ad. It … Strong economics. No classic brand campaigns. What customers experience instead … run little or no brand advertising. The mistake is …

  • Waitrose Fairtrade Bananas come out as My Waitrose customers’ favourite product of 2025 08 Jan 2026 17:57 GMT

    Waitrose has released its annual review of loyalty scheme ‘My Waitrose’ data with customers in a ‘Year in Review’, highlighting brand preference, popular product lines, and evolving customer dining habits, with a clear enthusiasm for the free coffee …

  • Shoppers favour premium own brand as festive sales exceed £1bn 06 Jan 2026 22:05 GMT

    Sales of supermarket premium own brand ranges exceeded the £1bn milestone for the first time in December 2025, appearing in 92% of UK shopping baskets.  According to the latest data from Worldpanel by Numerator, premium own brand sales made up 7.5% of …

  • Keira Knightley's brown leather bomber jacket in the Waitrose Christmas ad is nearly half price – shop it now! 03 Jan 2026 12:35 GMT

    … her turn in Waitrose's genius Christmas ad. Starring Keira alongside … track down one of the ad's standout items: a … Albaray, an independent British fashion brand known for its sustainable approach …

  • Joe Wilkinson Makes 'Awkward' Admission About Keira Knightley Kiss In Waitrose Ad 17 Nov 2025 09:37 GMT

    … kiss while shooting their new Waitrose Christmas ad campaign. Earlier this month, the … Times published over the weekend. Advertisement Advertisement Admitting he’d only taken … , like the trooper I am!” Advertisement Advertisement Keira added at the time …

  • Christmas adverts hit an uncanny valley as UK viewers cool on AI-led festive campaigns 26 Dec 2025 01:58 GMT

    … fully AI-generated Christmas campaign recorded just 26% positive … fall for a brand once synonymous with Christmas advertising itself – and … performed far more strongly. Waitrose topped the table on … table, where brands like Waitrose, John Lewis and Lidl …

  • Future Food Quick Bites: Waitrose Wellington, Vegan Ribs & Impossible Gift Kit 23 Dec 2025 09:39 GMT

    … Food Quick Bites covers Waitrose’s mushroom wellington, Offbeast … and launches British supermarket Waitrose has partnered with … the company’s e-commerce store. And Impossible … accusations of harassment and false advertising, respectively. Policy, research …

  • What you need to know about 2025 Christmas marketing 19 Dec 2025 14:49 GMT

    … monitoring marketing in the ‘Golden Quarter’ for several large advertisers … favourite ad of the country in 2025 is Waitrose’ … -running campaigns and brand characters. Fresh familiarity breeds creative effectiveness … recognition. Re-aired ads, such as Amazon’ …

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