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Sainsbury’s BFG Christmas ad most recognised by consumers, study finds
21 Nov 2025 16:22 GMT
… its festive campaign. The ad, created with New Commercial Arts, … ads whether they could correctly recall the brand. Aldi’s campaign … celebrities, an integrated marketing approach and strong … senior creative excellence director at Ipsos, says Waitrose is …
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EXCLUSIVE: Married Mom Keira Knightley Struggled to Shoot 'Disgusting' Kiss With Dirty-Talking Bearded Comic to Rake in Huge Paycheck for Christmas Ad
20 Nov 2025 08:56 GMT
… for Waitrose and sparked unexpected chatter.
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Source: @Waitrose & Partners/ …
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Waitrose's Christmas ad 'outshines' John Lewis with 'perfect pairing'
18 Nov 2025 14:12 GMT
… storylines, Waitrose pursued a different path. Its campaign, headlined … for authenticity in Christmas ads," Mayah explained. … of honesty makes a brand feel trustworthy, and trust … -minute romantic comedy-style advertisement, entitled The Perfect Gift …
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Analysis: Disney claims most ’emotionally engaging’ Xmas campaign
18 Nov 2025 13:43 GMT
… AI-powered creative testing platform to identify the Yuletide campaigns that … the average ad.
That put it just ahead of Waitrose’s … include Gap, Walmart and Barbour. Ads from Asda (11th), Aldi ( … set the standard for emotional advertising, making it a fixture …
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How are the LHF restrictions impacting Christmas ads and beyond?
18 Nov 2025 07:17 GMT
… mince pies? Still in Christmas advertising it seems, despite the Less … , Campaign';s editorial team discuss the festive ads from big brands like Waitrose … have impacted their creative campaigns and media plans. Are the ads devoid of Christmas …
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Disney Claims Christmas Ad Crown With The Festive Season’s Most Emotionally Engaging Campaign
18 Nov 2025 03:30 GMT
… average ad.
That put it just ahead of Waitrose’s … its AI-powered platform Creative Data API. Trained using … brand and business metrics – enabling advertisers to measure the effectiveness of their ad campaigns … .
Altogether, 105 Christmas ads were included in the …
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‘The bar has definitely gone up’: How brands are ‘rewriting’ the Christmas playbook
17 Nov 2025 10:27 GMT
… and Waitrose’s four-minute cinematic feature.
All the major supermarkets Marketing … -founder and chief commercial officer at Tracksuit, says Christmas ads are a … “brand experience”.
Lynne Deason, head of creative excellence at Kantar, agrees that advertising …
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Keira Knightley’s ‘stunning’ one-product eye make-up is the easiest Christmas party look
17 Nov 2025 16:31 GMT
… this year's heartwarming Waitrose Christmas advert but also over … Lurex Eyeshadow from her own brand, Lisa Eldridge Beauty, in the … here, all from her own brand: Kitten Lash Mascara, £29, True … jacket she wears in the Waitrose ad. It only gets a brief …
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Not just for Paddington: is the humble duffel coat having a fashion moment?
21 Nov 2025 16:11 GMT
… In the Christmas advert for Waitrose, comedian Joe Wilkinson wears a … one in 2024’s Burberry campaign, subtitled “It’s Always … and became a favourite of creative and progressive types, worn … information about charities, online ads, and content funded by …
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Celebrity Traitors star declares 'it's not real' and says show demands 'cost him £20k'
21 Nov 2025 12:02 GMT
… Caribbean actress Keira Knightley for Waitrose.
In the advert, Joe… meet at a Waitrose cheese counter, with the ad ending with … be back with Waitrose for their 2025 Christmas campaign. This year, … having to eat the delicious Waitrose food and falling in …