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John Halley, Paramount Ad-Sales President, to Exit (EXCLUSIVE)
01 Dec 2025 13:46 GMT
… as a senior executive for Publicis Groupe’s media buying … kinds of viewer impressions at Viacom, something advertisers are increasingly focused on … typically runs the type of ads everyone sees at once. … biggest drivers — fall 12%. Ad revenue tied to TV fell …
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Paramount Wants to Battle Amazon, Google for Digital Ad Dollars, but First Must Navigate a Tricky Sales Situation
20 Oct 2025 16:03 GMT
… revenue officer, taking responsibility for ad sales. In a counter- … allowed advertisers to buy specific kinds of viewer impressions at Viacom, one … typically runs the type of ads everyone sees at once. … as a senior executive for Publicis Groupe’s media buying …
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Reddit raids Madison Avenue with a key advertising hire
09 Oct 2025 21:36 GMT
… largest agency holding companies, like Publicis, Omnicom, and WPP.
… Reddit already has a healthy ad business. The research company … came from existing advertisers increasing their spending on the platform. … by News Corp and Viacom, the company that later …
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Trump Threatens Lawsuit Over ABC Resuming Kimmel—Here’s Why His Claims About Campaign Finance Law Are False
24 Sep 2025 17:45 GMT
… exemption’” in campaign finance law.
While federal campaign finance law broadly … broadcasting station” or “periodical publication,” as long as it’s … speech at issue is publicly available and whether it … programming. If Viacom paid for any ads about the super …
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How Vogue could navigate potential industry headwinds as Anna Wintour — who agency execs say made ad dollars flow — brings on new edit lead
03 Jul 2025 21:23 GMT
… with shrinking referral traffic, ad dollars are shifting to … It now puts the publication’s circulation at a similar … companies have pared back on spending executives were once afforded, … and advertising teams at tech companies like Verizon, Snap, Viacom and …
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Gersh Promotes 14 Across Multiple Departments, Valentijn Sloot Upped to Vice President
30 May 2025 18:27 GMT
… five employees have been promoted to coordinator: Lily Creed … a consultant, serving on campaign leadership teams for multiple … Viacom’s Ad Sales division and later worked in digital marketing … alternative department. Welker was promoted to coordinator in 2022 …
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20 years of YouTube: In 2009, a ‘New Moon’ ushered in the next phase of movie marketing
22 May 2025 00:19 GMT
… of an exaggeration. Movie marketing was bound to change even … back to 2007, when Viacom filed a billion-dollar lawsuit … presentation series, tentpole-based marketing was a recurring theme. … YouTube announced AI-powered ad products that identify the biggest …
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Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers”
08 May 2025 13:26 GMT
… despite 2024 political spending, but direct-to-consumer ad sales climbed 9% … to its 2019 merger of Viacom, CBS long threw the most … Covid or the financial crisis.” Advertisers are “internalizing the implications of …
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Tech Moves: Zillow promotes execs; ZoomInfo CTO resigning; ESS CEO steps down
22 Feb 2025 01:22 GMT
… and advertising. (Zillow Photos)
— Seattle’s Zillow Group promoted … jobs at Univision Communications, Viacom and elsewhere.
In 2022 … business leaders to advocate for public policy.
“Under [Mullin … includes oversight of all public-sector accounts.
Tracy Olsen …
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5FM Appoints Busisiwe Phakathi as Marketing Manager
08 Jan 2025 12:00 GMT
5FM has announced the appointment of Busisiwe Phakathi as Marketing Manager. Phakathi officially joined the station on Wednesday, 1 January. Phakathi holds a BA degree in Corporate Marketing, a certificate in Brand Management and Events Management from IMM …