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Unilever considers selling British brands Marmite, Bovril
21 Nov 2025 06:01 GMT
A jar of Marmite, a Unilever brand (file image)Unilever is considering selling historic British brands including Marmite, Colman's and Bovril, three people with knowledge of the matter said, as the consumer goods giant exits some food businesses to …
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One billion reasons why creator marketing matters
21 Nov 2025 01:45 GMT
… Influencer Advertising market data report, Australia’s ad expenditure … of creator marketing.
“It signals that creative marketing has now … as part of their campaigns,” He said
He … brand spots. As Nathan explains:
“Creative content outperforms brand ads …
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Huge Marmite update as iconic British brand faces first major shake-up in 25 years
21 Nov 2025 01:49 GMT
… a sale. It comes as Unilever, a FTSE 100 consumer goods … to health and beauty.The brand is reportedly considering the sale … £200 million.
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Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
21 Nov 2025 01:29 GMT
… brand groups approach marketing opportunities when all around is changing?
Unilever … critical as retail media advertising explodes into a major … an awareness, consideration, conversion ad,” Sobol said. “They see … a reality. Retail media ad spending on CTV is …
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Ultra processed foods tax for Nestle, PepsiCo, Unilever, Coca-Cola, Danone, Mondelez, Kraft Heinz coming soon? Experts sound shocking warning
20 Nov 2025 17:39 GMT
… UPF manufacturers -- Nestle, PepsiCo, Unilever, Coca-Cola, Danone, Fomento Economico … on package labels, restrict marketing -- particularly advertisements aimed at children -- … UPF manufacturers -- Nestle, PepsiCo, Unilever, Coca-Cola, Danone, Fomento …
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How Danone optimizes creator-driven ads as investment surges
20 Nov 2025 14:52 GMT
… creator ad spend on Meta failed to deliver brand impact … a “credit score” for creative effectiveness, to launch a … for major advertisers including Bayer, Mars, Heineken and Unilever. The company … CMO Linda Bethea previously told Marketing Dive.
“These data- …
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Biddable Assets Launches AI-Powered Media Optimization for the World’s Largest Advertisers
20 Nov 2025 13:30 GMT
… , data science, and marketing science within a single … unlocking growth across brands, campaigns, and markets. “AI is … to market conditions and advertisers’ needs intuitively and sustainably … brands including Estée Lauder, Unilever, and Bonobos. Media …
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How Unilever is pushing sports marketing beyond broadcast convention
19 Nov 2025 19:16 GMT
… Unilever’s Dove Men+Care personal care brand recently launched a campaign … sports marketing
Unilever has invested in sports sponsorships for … Those are tentpole advertising opportunities — 30 … creative tools that allow brands like Dove to better tailor ads …
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All the winners from The Drum Awards for Advertising 2025
19 Nov 2025 06:59 GMT
… The Drum Awards for Advertising 2025, sponsored by Kantar and … Clerke, global executive creative director for Unilever at Ogilvy London, … of Public Health
Guerrilla Marketing/Stunts
Gold: … for Mondelez
Online Video Campaign
Bronze: Pimple, Meet …
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Changing rules of engagement: Is effectiveness shifting?
21 Nov 2025 07:57 GMT
… communications strategy.
Unilever: Deploying influencers to … marketers to create brand communication which “lives beyond … Its Secret Santa campaign, which has been … brand has diverted budget away from traditional advertising and towards experiential marketing …