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Vizio Gives Advertisers First Peek at Walmart’s Ownership
05 May 2025 22:09 GMT
… streaming TV ads to marketers aimed at building brand awareness. … CPG advertisers
Among the early adopters, Unilever has tested Vizio ads … measure the impact of campaigns.
“As the ecosystem increases … Ruiz, vp of product marketing and communications at Vizio. …
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Marketing to machines: When bots become the target audience
05 May 2025 15:39 GMT
… 2030 vision, Unilever is overhauling its marketing approach with advanced … brand-loyal,” Jain notes. Several brands using affinities to segment campaign … says Jain. Traditional display advertising—designed to grab human … t just be a creative strategist—they’ll …
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Sunscreen ad row brings regulatory gaps to the fore
04 May 2025 15:03 GMT
The recent advertising dispute between Hindustan Unilever (HUL) and Honasa Consumer, the … The Derma Co. and Mamaearth brand of products, has shifted attention … -40% per annum.
While the ad dispute between the two personal …
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The one unavoidable discrimination we’re guilty of
06 May 2025 04:07 GMT
… for under-35s
The marketing sector has always favoured … their ways. Thus any marketing effort with a recruitment … when I entered the advertising business. I wondered what … brand marketers, having worked with Aviva, BT, British Gas, Diageo and Unilever …
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Can brands become influencers? With Jungle Creations’ Melissa Chapman
06 May 2025 04:07 GMT
… further and further in to advertising on platforms and with creators … economy, the relative importance of brand safety and how a recent … t tell them apart?
So Unilever is upping social spend. But …
Why consistency is key for brand success — with Specsavers’ Ian …
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Key drivers of India’s booming sun care category and how brands can stand out
06 May 2025 06:14 GMT
… Honasa Consumer Ltd and Hindustan Unilever Ltd (HUL), the sun … ’s new Lakmé sunscreen advertisement campaign damages the credibility of … . While the ad does not name any brand, it features … in consumer education. Clear communication about the importance of SPF …
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Axe To Gen Alpha: 'Axe Pete Anything,' Then Get Out Of Your Room
05 May 2025 13:22 GMT
… Anything” session. The Unilever-owned brand hopes Davidson, a perpetual … a
broader campaign that includes a new ad and two … is his favorite fragrance.
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We wanted to allow … .
CPG Insider: Influencer marketing is under fire lately. …
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Finger on the pulse: Alex López Negrete
06 May 2025 10:23 GMT
… independent, Hispanic-owned advertising and marketing agencies in the … Bank of America and Unilever.
“Representing Fortune 50 brands … brands seeking a new marketing partner,” Lopez Negrete says … , one that transcends advertising and marketing.”
It also means …
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10 Indie Agencies to Watch, Launched by Top Adland Talent
05 May 2025 11:16 GMT
… demands of modern marketing.
As the ad landscape evolves, … May 2025
Agency type: Brand innovation studio
Location: London … the advertising industry. So they established Geezer Creative to … Clients: BBVA, PepsiCo, Netflix, Unilever, OSDE, Tulipán, LALA, NotCo …
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Brave Group announces it is now 100% black-owned
05 May 2025 09:55 GMT
… too long, ownership in the advertising agency sector has remained concentrated … .”
Brave Group’s clients include Unilever, Tiger Brands, African Bank, Accenture … , builds equity and strengthens the creative voice of South Africa.”
The …