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‘Good creative wears in’: How ‘multifaceted’ consistency is driving festive ad ratings
19 Nov 2025 02:49 GMT
… by Tesco, which revealed an 11 episode campaign. According … when compared to other ads. Deason also claims mascots … brand character again for retail opportunities to “connect Christmas advertising … ad is “absolutely sensible” given the success of the creative …
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Analysis: Disney claims most ’emotionally engaging’ Xmas campaign
18 Nov 2025 13:43 GMT
… AI-powered creative testing platform to identify the Yuletide campaigns that … Festive spots from Lego and Tesco make up the rest of … include Gap, Walmart and Barbour. Ads from Asda (11th), Aldi ( … set the standard for emotional advertising, making it a fixture …
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How are the LHF restrictions impacting Christmas ads and beyond?
18 Nov 2025 07:17 GMT
… pies? Still in Christmas advertising it seems, despite the … all paid online ads and TV campaigns between 5.30am and … the festive ads from big brands like Waitrose, Tesco and M… have impacted their creative campaigns and media plans. Are the ads devoid of …
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Disney Claims Christmas Ad Crown With The Festive Season’s Most Emotionally Engaging Campaign
18 Nov 2025 03:30 GMT
… spots from Lego and Tesco make up the rest … Most Emotionally Engaging Christmas ads 2025
Ian Forrester, … its AI-powered platform Creative Data API. Trained … brand and business metrics – enabling advertisers to measure the effectiveness of their ad campaigns …
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Tesco Accused of 'Cancelling Christmas' Over Evergreen Tree Rebrand
17 Nov 2025 06:54 GMT
… Makes It Christmas' campaign, which celebrates festive feuds … Seasonal Chaos
Tesco launched its 2025 holiday campaign on 12 … ad in favour of chaotic shorts rivalling John Lewis, the campaign … backlash, but its festive campaign—aimed at budget-conscious …
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Christmas Adverts 2025: John Lewis, Waitrose, Tesco And More Of The Year's Must-See Ads
16 Nov 2025 07:21 GMT
… favourite ads of Christmas 2025 – not to mention that unexpected ending.
Tesco … the wholesome and cutesy, Tesco’s Christmas ads for 2025 are very … ’t help feeling this Debenhams campaign feels like it needs a … much of the drinks brand’s ad was made up using AI …
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Diageo’s new CEO and brand power: Your Marketing Week
14 Nov 2025 19:41 GMT
… hero ad starring Hollywood royalty Keira Knightley, while Tesco has … Worldpanel data.
Investment in brand building and innovation both play … has committed to upping marketing spend in the second half … depth analysis of 2025 Christmas ads, looking at the key …
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John Lewis Christmas ad an early favourite among consumers, data suggests
14 Nov 2025 16:33 GMT
… Lives’ as their top campaign, according to the data … prior to Waitrose and Tesco’s ads being launched.
John … in British Christmas advertising tradition,” she tells Marketing Week.
System1 … show how entertaining creative and enduring brand platforms retain …
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Ads of the Week: Nostalgia, naughtiness and a dash of Christmas cheese
14 Nov 2025 22:38 GMT
… brand manager Holland Robinson.
For Rethink partner and group creative … .
The collaboration goes beyond ads and buckets. Fans can … partners can talk about.” Chief marketing officer Ryan Petersen adds, … chaos.
Why it works:
Tesco’s new campaign, ‘That’s what …
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Could Tesco take the crown for best Christmas advert as Britons award it '10/10'?
14 Nov 2025 17:45 GMT
… it "the best Christmas ad in years" and praising … the departure from typical festive advertising. Giving Tesco the ultimate praise, one … eats them.
The campaign marks a creative shift for Tesco, working with BBH …