Commerce is no longer confined to stores or screens. It lives in every scroll, swipe, and share. As the lines between creators, entrepreneurs, and celebrities continue to blur, brands must evolve from transactional platforms to cultural partners. In this …

… marketing companies) and brands wanted social shopping to catch on in the … scope and prospective future of social shopping, it’s Orca’s co …

… relationships with their customers. Why social shopping matters to Gen Z Gen …

… started to popularise live and social shopping, and offers a testing ground …

… everything from design assistance to social shopping have collectively raised more than …

… of Temu with in-app social shopping, similar to Instagram and Facebook … , a marketing firm.  Unlike other social shopping experiences, TikTok Shop keeps buyers …

… and create a "live social shopping content engine," the company … grow by becoming a live social shopping company," it says. To … 900 jobs, plans 'live social shopping'

… grow by becoming a live social shopping company.” QVC acquired shopping rival …

… the opportunity presented by “live social shopping.” QVC Group is the parent …

… crossing $100 billion in 2026. Social-shopping startups like Whatnot and ShopMy … and its owner ByteDance. For social-shopping startups, building an entertainment platform … has driven several trends in social shopping. Substack has several shopping-focused …