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Restoring the magic of connection to telco advertising in South Africa
06 May 2025 16:09 GMT
… remember these creative, engaging, and distinctive ads and see … through meaningful brand advertising has sometimes been … ad called ‘Cheeseboy,’ produced by M&C Saatchi Abel – the marketing … access to information and communication. Today, identity …
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Kantar Creative Effectiveness Awards - ANZ Winners 2025
06 May 2025 05:27 GMT
… a simple yet powerful ad.
“Using a well- … level by Kantar’s creative team.
“Creative effectiveness delivers 4. … context testing.
Advertisers can now test static ads, including digital … 2024
SILVER WINNER: Nestlé, Saatchi & Saatchi Australia: Nescafe - …
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Fast 10: Saatchi & Saatchi’s Patrick Rowe On Bringing The Fun Back To Advertising
05 May 2025 23:36 GMT
… Publicis Groupe through major marketing transformations, working with iconic … our creative work. Toyota is a great example. Saatchi & Saatchi has … and sheep drench ads. An exchange on advertising with my father … “Now that’s a good ad, did you make that? …
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Attivo Group Hires Tumbleturn Marketing Advisory’s Anthony Gregorio As Executive Chairman
05 May 2025 01:10 GMT
… at Saatchi & Saatchi Australia and CEO of Havas Creative Group … created Attivo ANZ role, he will utilise his marketing … approach, teamed with strong marketing consultancy experience, will bring … , and widen our broader market appeal,” Murchison said.
“ …
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Mandie Van Der Merwe Warns Marketers ‘Don’t Turn AI Tools Into Brand Killers’
02 May 2025 03:48 GMT
Saatchi & Saatchi Australia’s chief creative officer Mandie van der … impacts of AI in advertising.
She warned that if … littered” similar mediocre creative, it could create a somewhat dystopian future … for the ‘death of advertising’ come about every time …
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Creative Discoveries
01 May 2025 10:45 GMT
… , before fragmenting the scenes to create imagined landscapes. Attura applies washes … The Other Art Fair and Saatchi Art in London, New York …
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The first AdForum Summit of 2025 opens in NYC, bringing together leading search consultants and agency CEOs
06 May 2025 14:00 GMT
… Co-founder at marketing advisory Alchemists, said: "Marketers today are facing … Jung von Matt, M+C Saatchi North America, Maison BETC, Bulletproof … , Jellyfish, NewGen, Keenfolks, Orchard Creative, Uncommon Creative Studio.
Carol Mason
AdForum
Visit …
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Awards Wrap: South Africans on Cannes Lions jury, winners of MetroFM Music Awards
06 May 2025 09:48 GMT
… Marketing MEA
CREATIVE BUSINESS TRANSFORMATION
Gugu Mthembu
Telkom
CREATIVE EFFECTIVENESS
Tebogo Skwambane
WPP
CREATIVE … Neo Mashigo
M&C Saatchi Group SA
LUXURY & … -Sisya, Executive Head of Marketing and Communications, Africa and International – …
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Move and win roundup: Week of May 5, 2025
05 May 2025 14:05 GMT
… working alongside chief creative officer Abhijat Bharadwaj and … a partner at Tumbleturn Marketing Advisory, brings over … roles at Saatchi & Saatchi Australia and Havas Creative Group ANZ … . In the newly created …
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‘Advertising in Pakistan is often behind the curve. It reflects a society designed to keep people ignorant, unaware and dehumanised’
28 Jan 2025 11:46 GMT
… instead of ‘germs’ because marketers thought people would not … to oversee Pakistan’s advertising and government communications, convinced that control … at M&C Saatchi Group, he manages the … were not just creating shows; we were creating a platform …