Since 1959, the “Welcome to Fabulous Las Vegas” sign has served as a beacon to more than 1.5 billion visitors. What began as a greeting has grown into a globally recognized motto spanning decades and transcending languages and cultures. Today, as visitor …

LAS VEGAS (FOX5) — The newest tourism campaign to boost Las Vegas visitation leans on the worldwide appeal of an iconic tourism attraction: the “Welcome to Fabulous Las Vegas” sign. Thursday evening across the Las Vegas Strip, electronic marquees for …

LAS VEGAS (KTNV) — "Welcome To Fabulous." That's the slogan for the brand new ad campaign the Las Vegas Convention and Visitors Authority rolled out on Thursday. "Fabulous isn't just a word on a sign — it's our DNA, our identity, …

Posted on: September 4, 2025, 07:21h.  Last updated on: September 4, 2025, 09:42h. The Las Vegas Visitors and Convention Authority will debut the first commercial for its new Las Vegas marketing campaign on Thursday Titled “Welcome to Fabulous,” it plays …

The Las Vegas Convention and Visitors Authority launches its bid to convince the public that visiting the city remains a value proposition with a television advertisement to air during Thursday’s National Football League season-opening game between the …

The company that invented Las Vegas’ iconic “What happens here, stays here” advertising tagline is making big changes. Billy Vassiliadis, the owner of 50-year-old R&R Partners since 1994 when he purchased it from political consultant Sig Rogich, is …

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