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Radio Advertising Newsletter
  • Why Many Local Radio Ads Are Failing At Effectiveness 18 Aug 2025 13:58 GMT

    Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across 108 markets by yaman.AI, and there’s a big reason why …

  • Radio ad revenue up 2pc this year 28 Jul 2025 16:32 GMT

    This was 2pc up on the same period last year, and driven by a strong performance by digital audio, which was up 4.1pc to €3.6m. This does not include income from global audio platforms such as Acast and Spotify. The calculations were done by Radiocentre …

  • Katz: Radio-Ad Influenced Consumers Are More Valuable To Brands. 09 May 2025 07:40 GMT

    … they are exposed to the radio spot. Overall, Katz says the … an action based on radio ads. Nielsen Scarborough doesn’t … or planning a theme park vacation. In each case, radio ad exposure … and influence among consumers, radio ads have the potential to impact …

  • Progressive PAC’s Radio Ad Attacks Colorado Congressman’s Support For Trump’s Tariffs. 01 May 2025 07:18 GMT

    … administration, with a 60-second radio spot pressuring Republican U.S. Rep … went out of business or bankrupt,” the radio ad says, asking listeners to …

  • How small mortgage lenders stretch marketing dollars 04 Sep 2025 16:15 GMT

    … not as personal like a radio ad," she said. Local … " at community centers or restaurants. Attendees get pizza, … more cost-effective than billboards or radio spots. At Consumers Credit Union, … 39;re an IMB or mortgage banker or mortgage broker, when …

  • Modernizing Radio Ads with Rehost & Repeat™--By Media Expert, Paul King 21 Apr 2025 14:11 GMT

    … simply upload an existing radio spot, and it becomes … and digital access, Radio Ad Repeat empowers users … or become a member today. Media Contact Shanon Cooper, Radio Adradio-ads-with-rehost--repeatby-media-expert-paul-king-302432205.html SOURCE Radio Ad

  • Tariffs’ 90-Day Pause Has Opened The Door For Radio Advertisers. 16 Apr 2025 06:47 GMT

    While President Trump’s proposed tariffs on many American industries has meant more economic bad news for consumers, it has been good news for radio — in the short term, anyway — as advertising has experienced a boom during Trump’s 90-day pause on those …

  • Katz: Baseball Radio Ads Were Home Run For Home-Improvement Retailer. 28 Mar 2025 07:20 GMT

    … last season to demonstrate that radio ads deliver home runs for marketers … average of nine visits per radio spot that aired. The campaign’s … at least once a week or more, and 72% of those …

  • Stations Ban Lawn Dart Vodka's Provocative Radio Spot 19 Dec 2024 17:25 GMT

    … on commercials. Its current radio spots, which began this month, … radio spots juxtapose the legal-illegal issue with the vodka’s namesake. “Radio advertising … of AI.  But funny radio ads like these will hopefully … TAZO Teas as clients. Or, as the agency…

  • Conservatives Cheney, Sykes record radio spots for Democrat Harris’ presidential campaign 29 Oct 2024 00:29 GMT

    Two high-profile conservative supporters of Vice President Kamala Harris will be on the air in Wisconsin radio ads, urging listeners to join them in voting for the Democratic presidential candidate A pair of one-minute ads released late Monday by the …

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