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Why Many Local Radio Ads Are Failing At Effectiveness
18 Aug 2025 13:58 GMT
Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across 108 markets by yaman.AI, and there’s a big reason why …
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Radio ad revenue up 2pc this year
28 Jul 2025 16:32 GMT
This was 2pc up on the same period last year, and driven by a strong performance by digital audio, which was up 4.1pc to €3.6m. This does not include income from global audio platforms such as Acast and Spotify.
The calculations were done by Radiocentre …
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Katz: Radio-Ad Influenced Consumers Are More Valuable To Brands.
09 May 2025 07:40 GMT
… they are exposed to the radio spot.
Overall, Katz says the … an action based on radio ads.
Nielsen Scarborough doesn’t … or planning a theme park vacation. In each case, radio ad exposure … and influence among consumers, radio ads have the potential to impact …
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Progressive PAC’s Radio Ad Attacks Colorado Congressman’s Support For Trump’s Tariffs.
01 May 2025 07:18 GMT
… administration, with a 60-second radio spot pressuring Republican U.S. Rep … went out of business or bankrupt,” the radio ad says, asking listeners to …
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How small mortgage lenders stretch marketing dollars
04 Sep 2025 16:15 GMT
… not as personal like a radio ad," she said.
Local … " at community centers or restaurants. Attendees get pizza, … more cost-effective than billboards or radio spots. At Consumers Credit Union, … 39;re an IMB or mortgage banker or mortgage broker, when …
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Modernizing Radio Ads with Rehost & Repeat™--By Media Expert, Paul King
21 Apr 2025 14:11 GMT
… simply upload an existing radio spot, and it becomes … and digital access, Radio Ad Repeat empowers users … or become a member today.
Media Contact
Shanon Cooper, Radio Ad … radio-ads-with-rehost--repeatby-media-expert-paul-king-302432205.html
SOURCE Radio Ad …
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Tariffs’ 90-Day Pause Has Opened The Door For Radio Advertisers.
16 Apr 2025 06:47 GMT
While President Trump’s proposed tariffs on many American industries has meant more economic bad news for consumers, it has been good news for radio — in the short term, anyway — as advertising has experienced a boom during Trump’s 90-day pause on those …
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Katz: Baseball Radio Ads Were Home Run For Home-Improvement Retailer.
28 Mar 2025 07:20 GMT
… last season to demonstrate that radio ads deliver home runs for marketers … average of nine visits per radio spot that aired.
The campaign’s … at least once a week or more, and 72% of those …
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Stations Ban Lawn Dart Vodka's Provocative Radio Spot
19 Dec 2024 17:25 GMT
… on commercials. Its current radio spots, which began this month, … radio spots juxtapose the
legal-illegal issue with the vodka’s namesake.
“Radio advertising … of AI. But funny radio ads like these
will hopefully … TAZO Teas as clients.
Or, as the
agency…
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Conservatives Cheney, Sykes record radio spots for Democrat Harris’ presidential campaign
29 Oct 2024 00:29 GMT
Two high-profile conservative supporters of Vice President Kamala Harris will be on the air in Wisconsin radio ads, urging listeners to join them in voting for the Democratic presidential candidate
A pair of one-minute ads released late Monday by the …