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Programmatic agency execs speak out on CTV transparency
15 Dec 2025 13:36 GMT
… the recent Digiday Programmatic Marketing Summit, agency executives spoke out … of [ad] delivery they’re measuring [is ads running] … of precision and performance, Publicis Media Exchange
DSP decisions … specific strategies.”
– Publicis Media Exchange’s Meghan …
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Atique Kazi appointed as CEO of Performics India and Gautam Surath elevated to chief strategy and transformation officer at Publicis Media India
15 Dec 2025 12:45 GMT
… part of Publicis Groupe’s leading global integrated digital marketing agency, enters this … Lalatendu Das, chief executive officer, Publicis Media South Asia.
Gautam SurathIn … Together, these leadership moves position Publicis Media India to accelerate growth …
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Publicis Groupe India appoints Atique Kazi as CEO of Performics India
15 Dec 2025 12:18 GMT
… is part of Publicis Groupe’s global integrated digital marketing network. Kazi … , CEO, Publicis Media South Asia, and will lead the agency into its … and performance marketing at Performics India, contributing to the agency’s growth …
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Oddo BHF raises its target price for Publicis after a roadshow
15 Dec 2025 12:16 GMT
… ;outperform" opinion on Publicis with a target price raised … term margin expectations for the communications group.
Following a roadshow … Bonamy, deputy CFO of Publicis, the research firm highlights … adds that the current Publicis share price "still …
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Sports marketing: Leaders discuss a language of belonging
15 Dec 2025 11:14 GMT
… to co-authored narratives.
Publicis Groupe ME’s John … pursuing CPMs (cost per thousand advertising impressions) to CPS – …
Addressing the argument from a creative perspective, D’Souza says, … the discussion concludes, marketers and agency leaders are invited to …
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Parikshit Bhattaccharya takes on additional mandate as chief creative officer at Propagate India
15 Dec 2025 09:58 GMT
… BhattaccharyaPropagate India, Publicis Groupe India’s full-stack digital agency, has elevated … decades of experience across top creative agencies, Bhattaccharya is known for a … fortifies our creative leadership at a time when the market demands transformative …
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Media & Marketing Charity Lunch brings industry together in support of Mother's Choice
15 Dec 2025 04:47 GMT
… for others, the media and marketing community have once again come … , hosted the annual Media and Marketing Charity Lunch 2025 at The … , Havas Media CEO Andrew Cawte, Publicis Groupe managing director Rhys Taylor …
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Ad Agency Stocks Seen Turning AI Disruption to Their Advantage
14 Dec 2025 09:26 GMT
… chief among them being advertising agencies.
Beset by contract … while rivals including Publicis Groupe SA and … marketing strategy or media strategy.”
Another argument in support of ad agencies … is that lower production costs should allow more ads …
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Campaign’s Agency of the Year Middle East Awards 2025 winners revealed
12 Dec 2025 10:16 GMT
… across advertising, marketing, media, creative, PR and communications. The Agency of … 71 agencies across 11 markets. Notably, 41 agencies participated … Marketing Agency Of The Year
Publicis Groupe Middle East And Turkey
Silver: Boopin
Creative Agency …
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McDonald’s Netherlands pulls AI ad: Is the market ready for iconic brands to go generative?
11 Dec 2025 22:21 GMT
… audiences divided?
While the original ad has been pulled down, copies … debate unfolds, agency leaders, creative directors, and AI filmmakers that MARKETING-INTERACTIVE and … direct their own beer ads with AI prompts
Publicis Groupe marks 100 …