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2026 Marketing Shifts: Embrace AI, Personalization for ROI Boost
18 Dec 2025 07:24 GMT
Marketing’s Reckoning: Shedding Yesterday’s Baggage for Tomorrow’s Wins
As the calendar flips to 2026, marketers find themselves at a pivotal crossroads, compelled to reassess long-held practices amid rapid technological shifts and evolving consumer …
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The 2025 Wrap: A year in meme marketing, Asia edition
18 Dec 2025 03:50 GMT
In the age of short attention spans and chaotic scrolling, meme marketing has become the internet’s favourite inside joke turned brand strategy. Marketers are using memes as low-cost, high-engagement content that feels native to Gen Z’s timeline.
Born from …
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Future 100 Club on their media moments of 2025
19 Dec 2025 09:36 GMT
From industry launches to cultural phenomena, we asked Future 100 Club members to share the media moments that defined their year. Here’s what caught their attention in 2025.
Bonita Samuels, senior associate director, inclusive planning and culture lead, …
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2025 in OOH: Strength is starting to shine through
19 Dec 2025 06:08 GMT
2025 in Review
Out-of-home (OOH) has reported steady growth of 1.4% this year. Despite a Q2 decline, the sector has bounced back in the latter part of the year, indicating shifting perceptions of the channel’s strength and role.
For instance, in Q3, OOH …
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Registration Now Open for Questex’s StreamTV Show 2026 – The Ultimate Event for Streaming, Bigger, Bolder, and Back in Denver, June 16–19
18 Dec 2025 20:28 GMT
NEW YORK, Dec. 18, 2025 (GLOBE NEWSWIRE) -- Questex’s StreamTV Show 2026, the industry’s biggest gathering for the streaming industry, announces registration is now open. StreamTV Show takes place June 16–19, 2026 at the Gaylord Rockies Resort & …
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Three Trends in the Mix for 2026: Geetanjali Bhattacharji, Founder and CEO of Glassbox
16 Dec 2025 22:05 GMT
As 2025 draws to a close, its that time of year again to reflect on the key trends that shaped the year and look ahead to what may emerge in the months ahead.
As part of our annual Three Trends series, we ask industry leaders to share their takeaways and …
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TotalAV Wins Industry Awards for Threat Protection Excellence
20 Dec 2025 04:37 GMT
TotalAV secured four prestigious cybersecurity certifications in 2025, including Top Product and Advanced+ Real World Protection awards, as independent testing laboratories validated the platform’s effectiveness in defending over 3 million users worldwide. …
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The new way to market a startup
19 Dec 2025 23:55 GMT
Partner contentWhat impact might a surprise flash mob or immersive pop-up shop have on a startup’s marketing compared to say online banner ads?
The difference in effectiveness is, arguably, enormous.
Today, with so much digital saturation, people are much …
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Over half of Dutch players support means-tested financial limits
19 Dec 2025 23:31 GMT
Reports covered gambling participation, mandatory player limits, advertising and industry research.
Arno Rutte, the newly appointed secretary of state for legal protection in the Netherlands, submitted a handful of new studies to the Dutch parliament this …
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Google’s AI Summaries Are Destroying the Lives of Recipe Developers
19 Dec 2025 21:42 GMT
Illustration by Tag Hartman-Simkins / Futurism. Source: Getty Images
Recipe writers may be cooked.
As The Guardian reports, AI chatbots are constantly stealing bits and pieces of their culinary insights and mashing them together into a statistical stew …