In a landscape marked by economic uncertainty and shifting political winds, U.S. consumer behavior is anything but predictable. Marketers and advertisers seeking growth opportunities must look beyond headline numbers and delve into the nuances of high- …

In its first major operation, the Karnataka Cyber Command Unit (CCU) has cracked down on a fraudulent Indian company in eastern Bengaluru, which is believed to have cheated over 500 employees working in the United States. According to senior police …

APR, a leading beauty and skincare device company, has drawn attention with its latest pop-up store in Manhattan, cementing its market presence in the global hot spot. The company said on Thursday that the pop-up, held from Oct. 24 to Nov. 2, showcased its …

Shaquille O’Neal has obstructive sleep apnea (OSA). We know that because he’s teamed with Eli Lilly on an unbranded awareness campaign called “Don’t Sleep on OSA.” We also know that Lilly, since last December, has offered the only FDA-approved drug to …

The allure of watching live sports without the hefty price tag of cable subscriptions or official streaming packages has led millions of fans to free streaming websites. Among the most popular names in this space is Methstreams, a platform that gained …

“Duping is not a dirty word,” says MCoBeauty’s chief marketing officer of North America, Meridith Rojas. A two-day pop-up takeover Saturday and Sunday in Manhattan’s SoHo turned into a full-on beauty block party, drawing more than 4,000 fans who wrapped …

Adrian Mardell (Former) Chief Executive Officer Jaguar Mardell didn’t just steer Jaguar; he floored it. His tenure was defined by a polarizing rebrand that split loyalists and critics, forcing the auto world to debate what a heritage luxury marque should …

Google has issued a fresh warning to millions of Android users, urging them to avoid downloading certain apps that are currently circulating online. These apps, most of which masquerade as free VPNs, are not only unsafe but also contain dangerous malware …

For years, platforms have engaged in forced opt-ins, buried opt-outs, and misleading prompts to trick users into sharing more data than they intended. Under the new DPDP Rules, notified on 14 November, these tactics, known as dark patterns, may face …

The digital environment we live in is no longer what it used to be. Every click, scroll, and like leaves a trace. Yet the script’s flipping—same stage, new lines, and the audience can feel it. Apple’s privacy shake-up just yanked the rug out from under …