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Pepsi knocked out of America's top three sodas in humiliating shake-up
06 May 2025 05:07 GMT
… its market share with advertising pushes, new flavors and … focused on building the Pepsi brand, which includes options like … out that the Pepsi brand remains the overall No 2 … second-place spot
Pepsi has launched a nationwide marketing campaign similar to its …
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Kantar Creative Effectiveness Awards - ANZ Winners 2025
06 May 2025 05:27 GMT
… context testing.
Advertisers can now test static ads, including digital … up the dark’ campaign.
Coca-Cola creative strategy director, Grant … Nappy Pants
Bunnings, The Brand Agency - Bunnings Trade … Fast and the Filthiest
PepsiCo, Special NZ - Bluebird …
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Marketing gimmicks in Ramzan
06 May 2025 00:02 GMT
… Ramzan, it’s sentimental advertising. Every year, we see … Nahi Rukegi’ series or Pepsi’s ‘Litre of Light’), … a marketing spectacle. A fresh, creative approach that reflects the brand’ … distracting, and Ramzan-specific campaigns (jingles, ads or themes) should …
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Ocean Outdoor launches 2025 Digital Creative Competition across Europe
05 May 2025 07:07 GMT
… Street Hospital, Four Dials
Campaigns from previous winners have … elevating DOOH as a brand building channel and the … led targeting and suboptimal advertising, delivering creative work which is seen … a schools’ competition.
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Pepsi, The Halo
To keep …
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'Star Wars: Revenge of the Sith' Is the Best Movie Marketing 20 Years Later
04 May 2025 14:51 GMT
… might have been not directly advertising the film, but instead … to renewed interest in the brand.
Related
20 years from … franchise.
No great movie marketing campaign is complete without tie-ins … . Keebler Cookies, Pop-Tarts, Pepsi, and Doritos were just a …
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What Family-Owned Businesses Can Teach Us About Strategy That Big Corporations Often Miss
06 May 2025 07:00 GMT
Luca Bertocci’s latest article reveals how family businesses execute strategy better—when top leadership drives quiet, decisive alignment.
LONDON, GREATER LONDON, UNITED KINGDOM, May 6, 2025 /EINPresswire.com/ -- A new article is sparking …
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Pepsi Adds Women Soccer Stars, Including Alexia Putellas, To Athlete Roster
01 May 2025 13:09 GMT
… , already a Pepsi global brand ambassador—will take … women’s soccer-focused
Pepsi campaign, ahead of the … summer.
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Their arrival coincides with Pepsi renewing its … generation of fans,” Pepsi Senior Marketing Director Cathy Graham …
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The Weekly Sip: Boston Beer throws a tea party | PepsiCo pours Lipton into lemonade
01 May 2025 15:05 GMT
… increasing advertising investment behind the brand this year and refreshing our marketing strategy … healthier and more premium alternatives. PepsiCo said Lipton Fusions contain 50% …
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Balance between trend-hopping and brand-building in times of AI virality
01 May 2025 11:53 GMT
… content when a speculative advertisement promoting a floral collection … Midjourney, Adobe Creative Suite, and Topaz. The ad showcased AI- … is often fleeting. A campaign built around a single … , Group Head of Marketing & Corporate Communication, Al Masaood
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EXCLUSIVE: IBM Pulls Plug On Left-Wing Ad Policies After Taking Heat From Conservative Orgs
29 Apr 2025 17:59 GMT
… this year. (RELATED: Advertising Coalition Accused Of Censoring … outlets that failed its brand-safety tests.
Tedesco … Foundation, according ADF documents. PepsiCo, Comcast, Mastercard and Johnson … . Tedesco said the campaign shows conservatives can succeed …