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7 successful marketing campaigns that met 2025’s chaos with determination
08 Jul 2025 19:19 GMT
… way that Nike used to advertise,” said Devon Archbold, … ads ranked by USA Today’s Ad Meter. Maybe a big game marketing … while a partnership with social media personality @dudettewithsign rounded out … garnered 2.8 million out-of-home impressions and over two …
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PATTISON Outdoor Solidifies Its Positioning As The Leading Transit Advertising Supplier In Canada With The Addition Of TransLink in Metro Vancouver
08 Jul 2025 16:00 GMT
… . About PATTISON Outdoor Advertising: PATTISON Outdoor Advertising, a division … innovative solutions for Out-of-Home advertising opportunities with … the country providing advertisers unmatched reach … -24fe8abb5d5d
Kiaan Sepehr
Marketing & Communications …
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New Kantar Study Shows Out-of-Home Advertising Outperforms Key Channels and Addresses Gaps in Modern Marketing Strategies
08 Jul 2025 14:19 GMT
… audiences who pay for ad-free streaming, and … , this partnership provides advertisers with actionable insights into … of Out-of-Home advertising," said Nicole Jones, Chief Media … advertising-outperforms-key-channels-and-addresses-gaps-in-modern-marketing …
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Adswerve Projects 11% Increase in Addressable Ad Revenue for Alaska Airlines Using Google’s Meridian MMM
08 Jul 2025 14:00 GMT
… further optimize its media strategy. The predictive … Bickford, paid performance media director at Alaska Airlines … and accurate understanding of marketing performance. Meridian addresses … television, radio and out-of-home advertising. By implementing Meridian …
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16 straight quarters of growth: why out-of-home wants more than just budget share
08 Jul 2025 10:37 GMT
… ads.
These aren’t small tweaks. They’re reshaping how advertisers … tying ad exposure directly to store visits. Digital out-of-home (DOOH … of the most important marketing stories and expert … an increasingly fractured media landscape, out-of-home has a chance …
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Share ENBD rewrites the rules of card marketing with new campaign
08 Jul 2025 10:30 GMT
… house by the SHARE marketing team, with contributions … brand was present through out-of-home placements across major highways … opportunities for engagement with media and influencers.
Retail … Influencers: Tale Gurus (Dubai)
Media: Starcom (Dubai)
Events: Quill …
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From AI to Retail, Beauty’s New Marketing Playbook
08 Jul 2025 08:15 GMT
… marketing levers. For example, brands such as Summer Fridays align out-of-home ads … more than just an ad channel. It can be … of digital channels, traditional media like TV, billboards, truck … Inc. uses experimental marketing channels and reimagines traditional …
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Programmatic Ad Platforms With Unique AdTech Features
07 Jul 2025 20:53 GMT
… special AdTech features:
MediaMath
If end-to-end … , native, social, digital out-of-home, over-the-top, in … Pixalate.
Google Ad Manager
Google Ad Manager is one … ad technologies help advertisers publish ads across platforms and target more users.
Marketing …
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Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
07 Jul 2025 18:56 GMT
… Outdoor
and Kantar shows how out-of-home (OOH) can increase … of performance media and awareness
drove success.
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The strategy … connect the dots between marketing spend and return on … people who have seen the ads seen on the roads. …
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A limit at last on how unreasonable public agencies can be with media
07 Jul 2025 17:20 GMT
… and expensive. Although the ad campaign had been deliberately designed … .
The paper defends the ads and approach, saying to … via the media and establish support for marketing activity in … before launch in May via out-of-home (billboard) and social and …