… points since 2021, per Ofcom, standing at 73.8 … and devices, but for advertisers the definition is hotly contested … to redefine how brands approach campaigns. By next year, … exposures.  Creative reckoning: Less standardisation of non-broadcast ad formats means …

… and the opportunity of TV advertising becomes more addressable. This … points since 2021, per Ofcom, standing at 73.8 … , device gatekeepers, platform-fit creative, and new buying models. … to redefine how brands approach campaigns. By next year, global …

… shopfronts and flyers. Source: Ofcom’s Online Nation 2024. … search and social. The Advertising Association and WARC reported … two weeks, change placement, creative, or offer one variable … distribution helps Multi-neighbourhood campaigns need time on foot. …

… (LHF) advertising restrictions. The campaign will signpost … on Ofcom-licensed TV and Ofcom- … advertisers, agency creatives and planners, media owner sales teams, influencer marketing agencies … 1, sponsoring brands, influencer marketing practitioners and …

Altered images purporting to show Miley Cyrus in a Gucci campaign have stunned social media users. The pictures depicted her with dramatically changed features, prompting speculation that the singer had undergone cosmetic surgery. Subsequent reporting …

… applied for a communication kiosks with advertising outside 71A … level coverage of accessible communication facilities across towns … recognised by the regulator Ofcom; “For those without … crucially, emergency services” (Ofcom). Around 2.68 million people …

… Nations study. According to the Ofcom survey, only 34% of … ?” — the question used in Ofcom’s study — arguably falls into … news readers, and yet advertisers and agencies believed that young people didn … our culture. I love an Ofcom report — however, it would …

… . “While we appreciate Ofcom’s broader objectives of … fail to deliver even the advertised headline bandwidths in practice. … these solutions, Vorboss says Ofcom “risks signalling to the … the door to “misleading marketing from providers that may imply …

… complaints have been lodged to Ofcom. Some have fumed at the … pulled all ads from the show after Ford, the primary sponsor of … continued to appear in all ad breaks and alongside an … advance of transmission to ensure advertising was suitable. Several brands and …

… to track viewing. Meanwhile, Ofcom’s annual Media Nations … two months alone, Barb, Ofcom and the IPA have … , better, comparable data helps agencies make smarter decisions for clients … advertisers want sales. And YouTube more than pulls its weight in marketing …