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The state of pharma’s chief marketing officers in 2025: Goals in a changing healthcare landscape
02 Sep 2025 07:43 GMT
… seen in consumer advertising.
At its foundation, the chief marketing officer role … Horwood, CMO at Novartis.
Lina Polimeni, chief corporate brand officer at Eli … be doing this marketing. We believe in this campaign,’” Cronin says.
That …
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BizClik Unveils the 250 Companies Driving Sustainability in 2025
09 Sep 2025 16:00 GMT
London, UK – 9 SEPTEMBER 2025 – BizClik, the global media and events company, and its Sustainability Magazine brand, have unveiled the driving 250 Companies in Sustainability, recognising the world’s leading organisations driving progress in environmental …
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How 4 health and pharma ads break the fourth wall effectively
27 Aug 2025 16:49 GMT
… of the most powerful creative tools we can use. … the first global campaign from skincare brand Byoma. The simple … -old brand disrupts the institution of skincare marketing and … Attention, Please
Novartis and Merkley + Partners
Novartis made an impression …
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Novartis Brings Awareness To Rare Muscular Disease
21 Aug 2025 12:30 GMT
… My Limits” from Novartis’ unbranded awareness campaign of that title … Novartis’ U.S. therapeutic area head of neuroscience, tells Marketing … nonprofit Cure SMA.
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Patients are now … flashy” TV ads, she explains, the campaign is focused …
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In Waiting Room, Patients Are Captive Market More Likely To Convert
08 Sep 2025 14:10 GMT
… President Nicole
Divinagracia told Marketing Daily,
POCMA, founded … advertising up 26%.
“Unlike open digital platforms, where pharmaceutical ads … both patient trust and brand reputation”
POCMA also … bilingual POC campaign, POCMA says, Novartis was
able to …
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Bluemtec to distribute Novartis Korea's Leqvio to neighborhood clinics
13 Aug 2025 06:41 GMT
… a domestic distribution and marketing agreement with Korean Novartis for the lipid … nation’s clinic channel, including advertising, distribution, and sales management, and …
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Novartis announces both ianalumab Phase III clinical trials met primary endpoint in patients with Sjögren's disease
11 Aug 2025 08:29 GMT
Ad hoc announcement pursuant … implied discussions regarding potential marketing approvals, new indications or … events or otherwise.
About Novartis
Novartis is an innovative medicines … Press release]. Available at: Novartis to strengthen oncology pipeline with …
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Gordian Biotechnology Named Tier 5 Sponsor for ARDD 2025
08 Aug 2025 12:24 GMT
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Among Gordian’s pipeline is … from companies like Eli Lilly, Novartis, Regeneron, Biogen, and Lundbeck, who … , combined with support from visionary sponsors like Gordian Biotechnology, promises a …
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Haut.AI Joins ARDD 2025 as Tier 3 Sponsor
07 Aug 2025 18:58 GMT
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At ARDD 2025, Haut.AI … Leading pharmaceutical companies such as Novartis, Biogen, and Eli Lilly … participation in aging conferencesHaut.AI sponsorship at ARDD 2025interdisciplinary approach to …
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Why creator-first ads can help pharma combat medical misinformation online
07 Aug 2025 09:18 GMT
… creator marketing at Edelman, posits that creator-first ads are … ’s voice, aligning brand messages with the creator … a balance between regulations and creative freedom.
Health creators — … to Vaccinate a Nation campaign, Novartis’ partnership with actress Jamie …