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Sunscreen ad row brings regulatory gaps to the fore
04 May 2025 15:03 GMT
The recent advertising dispute between Hindustan Unilever (HUL) … The Derma Co. and Mamaearth brand of products, has shifted attention … 40% per annum.
While the ad dispute between the two personal … from HUL, L’Oreal and Nivea among others for consumer mindspace …
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Diary of a CMO: What’s marketing’s contribution to profit?
24 Apr 2025 12:44 GMT
… prime responsibility after brand, digital marketing, advertising, new products and … .
4. They used brand ads to support firmer pricing … Stick to the original’ campaign successfully defended its price … care markets. Nivea, a meaningfully different brand with a …
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Nivea-maker Beiersdorf posts marginal first-quarter sales beat
16 Apr 2025 19:20 GMT
Representative imageGerman consumer goods maker Beiersdorf, the first European large-cap global health and personal care company to report first-quarter results, on Tuesday posted group sales marginally ahead of market expectations.
Analysts at Bernstein …
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Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
17 Apr 2025 09:14 GMT
… though. For global advertisers with marketing teams and agency … Laurie Sommer, global communication and media acceleration lead … spent “versioning” a campaign for different markets … apply “creative effectiveness” frameworks to their brand advertising more and …
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Taapsee Pannu joins Nivea as Indian global brand ambassador
15 Apr 2025 05:12 GMT
Taapsee Pannu x NiveaIndia’s skincare brand, Nivea has announced Taapsee Pannu as its first-ever Indian global brand ambassador with the launch of its latest innovation - Nivea Soft Daily UV. This next-gen moisturizer brings together the best of hydration …
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Taapsee Pannu joins Nivea as India’s first global ambassador
15 Apr 2025 10:30 GMT
NIVEA, the skincare brand has announced Taapsee Pannu as its first-ever Indian Global Brand Ambassador with the launch of its latest innovation - NIVEA Soft Daily UV. This moisturiser brings together the best of hydration and protection - offering 48-hour …
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Leo Stan Ekeh Advocates for “Last Mile Takeover” at KongaFM Event, Pushing for Deeper Brand-Consumer Connections
10 Apr 2025 21:23 GMT
… brand representatives across various sectors, including those from Samsung, Nivea … critical tool for brand communication, particularly in …
Peggy Abengowe, Marketing Manager, Checkers Custard … possibilities, or discuss advertising inquiries by following …
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Cannes awaits India’s creative cubs
02 Apr 2025 06:26 GMT
… included Vasudha Misra, president, creative, Lowe Lintas; Ashish Khazanchi, … arrive at their final ad.
Judges evaluated whether the … creating a digital-first campaign that positioned pre-loved … Unilever; Geetika Mehta, MD, Nivea India; Kaizad Pardiwalla, GM, …
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Flipping the script: South stars are tilting the balance in influencer marketing
28 Mar 2025 05:05 GMT
… ambassador by national brands — Nivea has launched a new … 7 crore per day for brand campaign shoots. Women stars like … office hit,” observes Awanish.
Advertising leaders note that no shift … need to pitch their communication regionally and culturally to make …
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Below to Beyond: BTL Marketing Solutions rebrands as ‘Beyond The Line’ to mark 12th anniversary
18 Mar 2025 15:07 GMT
… , a leader in Ghana’s marketing and advertising industry, has officially rebranded … , Wahu Mobility, Rickett, Widu, Shell, Nivea and many more. With this … -African marketing space. It is about crafting not just campaigns but immersive brand …