-
Taapsee Pannu offers trusted care with a modern touch in Nivea's new ad
29 Aug 2025 08:57 GMT
Taapsee Pannu in Nivea's new adNivea, India’s skincare brand, has unveiled its latest brand film featuring global ambassador Taapsee Pannu, introducing the newly formulated Nivea Body Milk. The iconic body lotion is now enriched with 100 per cent pure …
-
10 Rising Creators Shaping the Future of Beauty Marketing That Every Brand Should Know
07 Aug 2025 16:53 GMT
… million ads—equivalent to $2 billion worth of ad spend … authenticity.
Additionally, influencer marketing platform Captiv8 provided engagement … sales with well-performing sponsored content.
Golloria George
Followers … also featured in a campaign with One Face.
…
-
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
20 Aug 2025 12:47 GMT
… major advertiser using AI to operationalize the creative side of its marketing … view-through-rate on Meta ad units — and built two … task and allow future campaigns to be better informed … -flight creative effectiveness system for Mars, Diageo and Nivea owner …
-
Cheryl, 42, showcases her radiant complexion in stunning new anti-ageing skincare campaign - marking her return to the spotlight after ex Liam Payne's death
19 Aug 2025 08:35 GMT
… unveiled her stunning new skincare campaign on Tuesday, marking her return … with NIVEA. It’s such a trusted and relied upon brand that … unveiled her stunning new skincare campaign on Tuesday, marking her return … morning with the caption: 'AD I’m ready and I …
-
Competing for Milliseconds of Attention: Gen AI is Reinventing Video Ads
29 Jul 2025 16:39 GMT
… IAB (Interactive Advertising Bureau), 86% of advertisers globally are using … variations for a single campaign—each tailored by age, … your team – Upskill your creative and content folks. The … for milliseconds of attention.
MARKETING Magazine is not responsible …
-
Here's why Sydney Sweeney's jeans ad doesn't fit right
29 Jul 2025 12:13 GMT
This denim ad is isn't the … – BDSM Teddy Bears (2022)
Luxury brand thought kids holding bondage teddy … vibes. It was…not.
3. Nivea – 'White is purity… ; (2017)
Launched an ad with that exact tagline. No …
-
Seventh Generation hires CMO who helped build Kinder brand in US
30 Jun 2025 16:11 GMT
… consumers, per data from Ad Age and The Harris Poll … where she worked on the Nivea brand.
Bringing new consumers to Seventh … initiatives while purpose-driven marketing has become more fraught … It has also adjusted its marketing strategy under new leadership, …
-
Switzerland investigates Beiersdorf in dispute over Nivea pricing
24 Jun 2025 17:16 GMT
Representative imageThe Swiss competition authority said on Tuesday it has opened an investigation into Beiersdorf over whether the German consumer goods group has relative market power over Swiss retailer Migros in a dispute about the cost of its Nivea …
-
Business News | Ratnaafin's Debut Campaign 'Ratnaafin Hai Toh Possible Hai' Launched to Empower MSME Entrepreneurs in India
13 Jun 2025 13:59 GMT
… is the creative partner and ideator behind the campaign';s … Sunay Jain, Head - Marketing and Digital Business at … digital advertising, branding, design, UI/UX, content and brand consultancy … Hero MotoCorp, Renault, NIVEA, Standard Chartered Bank, ITC, …
-
Goafest 2025 Day 1: Igniting Minds, Momentum & Meaning in the World of Media and Marketing
21 May 2025 22:06 GMT
… celebration. Hosted by The Advertising Agencies Association of India ( … s premier festival of advertising and media launched with … s rise as a global creative and technological force, stating, … Geetika Mehta (Managing Director, Nivea India), and Vikram Mehra ( …