-
Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
05 May 2025 21:51 GMT
… From automating ad creative production to optimizing campaign performance in … USA Today, Le Figaro, NBC News and Apple News, … Performance-driven future of advertising
As uncertainty continues to … advertisers will double down on performance marketing.
“TV ads …
-
LG Ads Pitches Advertisers on 50 Cent and a Candy Shop of CTV Ad Offerings
05 May 2025 20:23 GMT
… capabilities and game advertising, with an ad unit becoming gamified … 15-second or native ads.
Shoppable ads are also a priority … AMC, and NBC have partnered with LG Ad Solutions on the … advertising intelligence across all 210 U.S. DMAs with real-time campaign …
-
Advertisers Are ‘Taking Notice’ of Fox News and Have ‘Confidence’ to Spend in Upfront
05 May 2025 15:45 GMT
… days, even beating ABC and NBC in primetime; and the … Fox’s messaging in early advertiser talks amid tariff speculation.
… being aggressive in going after ad dollars in the upfront, … certainly taking notice.
You mentioned advertisers trying to do more with …
-
Amazon Ad Sales Jump 18% To $13.92B As Tariff Drama Unfolds
05 May 2025 13:22 GMT
Amazon’s first-quarter results
beat expectations, with advertising revenue continuing to surge, up 18% to $13.92 billion. That growth outpaced rivals like Google and Meta, reinforcing the platform’s strength as an advertising
powerhouse.
“Amazon's …
-
NBC Broadcasters Remind 13 Warriors Stars of Their Only Responsibility After Stephen Curry & Jimmy Butler Struggle
03 May 2025 08:40 GMT
The Golden State Warriors had a chance to close out the series at home. Instead, they fell apart late — again — and now find themselves in a do-or-die Game 7 after a 115-107 loss to the Houston Rockets. With the Rockets riding the momentum of Game 5 and …
-
Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in April 2025
02 May 2025 21:00 GMT
… Home
487285735
VUDU, Inc.
542511686
NBC Sports
542511686
NBCUniversal Media, LLC … CTV apps?
In CTV advertising, programmatic advertisers use “Bundle IDs” to … by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts …
-
Chili's Relies On '90s Nostalgia, Kelly Kapowski For Radical 'Rita Campaign
02 May 2025 13:07 GMT
… popular girl Kelly Kapowski on NBC's “Saved … ’90s-inspired swizzle stick.
advertisement
advertisement
(With its rotating monthly … Jesse Johnson discussed the campaign.
QSR Insider: Why … : Any other
‘90s-themed campaign extensions?
Johnson: Look out …
-
Inside NBC’s Plan to Make the Kentucky Derby Its Spring Tentpole
01 May 2025 20:27 GMT
… it into an event. NBC believes that it finally cracked … are race-adjacent (and conveniently advertiser-friendly).
“We’re in … theme park in Orlando (NBC’s Jerry Bailey and Randy … marketing campaign starring comedians Ray Romano and Sebastian Maniscalco.
NBC also …
-
5 Things Political Advertisers Should Be Doing In 2025 and Beyond
01 May 2025 16:43 GMT
… much the 2024 presidential campaign will inform advertising strategy going forward … ad exposure of the year: the 2024 Olympics on NBC. … data, Trump’s TV ads reached 64M U.S. … the same ad campaign – for both political and non-political advertising. Consumers …
-
Two 'Possible' Visions For The Legacy Of Media, America Too
05 May 2025 13:30 GMT
… these
sorts of things.
advertisement
advertisement
The last section was actually … 't want their ads -- or marketing dollars -- … Evening News), co-host of NBC’s Today, and founder … politics since the 1980 presidential campaign and political marketing since …