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    • Mattel & Marketing

Mattel & Marketing Newsletter
  • Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’ 14 Nov 2025 16:37 GMT

    … of the best new creative efforts from the marketing world. View past … TikTok. Along with the latest campaign, Liquid Death this year … to us as essentially … an ad agency, a production company and an … reason he got into the advertising business, but the movie …

  • Equality Media and Marketing appoints Nicola Chandler as senior account manager 12 Nov 2025 06:43 GMT

    … : Independent full-service agency Equality Media + Marketing has today announced the … key contributor to a global campaign playbook for LEGO, a … across brands such as Schweppes, Mattel, Disney and Medibank, while … latest in media and marketing. ADVERTISEMENT

  • Netflix to Use GenAI for Natural-Language Search, Ad Placements & Targeting 24 Oct 2025 10:26 GMT

    … like posters, trailers, and marketing content, into different languages … generate the most relevant ad creative and placements.” “With … launch AI-driven advertisements that “marry advertisers’ ads with the shows … -based partnership with Mattel and Hasbro to …

  • Mattel, Inc. (NASDAQ:MAT) Q3 2025 Earnings Call Transcript 23 Oct 2025 12:08 GMT

    … with integrated marketing to enhance and accelerate Mattel’s global … offset by cost savings. Advertising expenses increased $13 million in … your email to send marketing emails about our services. … of it, also integrated marketing across global brands and …

  • Netflix reports ‘best ad-sales quarter ever’ despite earnings miss 23 Oct 2025 02:42 GMT

    … to more than double its ads revenue this year. Netflix previously … with AI to help with ad creative and placement, as well as … actually want to read Marketing Brew informs marketing pros of the latest … is partnering with Hasbro and Mattel to create more toys and …

  • Netflix Shifts Focus From Subscribers to Ads, A.I. and Real-World Ventures 22 Oct 2025 22:04 GMT

    … of the business now. Advertisers are excited about our … commitments, or pre-sold ad inventory for the coming year … support interactive ads that let viewers engage directly with campaigns. Netflix … and collectibles collaborations with Mattel and Hasbro tied to …

  • Netflix Announces Best Ad Sales Quarter Ever, With AI Ad Formats on the Way 21 Oct 2025 21:16 GMT

    … growth, pricing adjustments, and ad revenue increases. 28%—The … s ads president, said that AI would help bring advertisers closer … a new partnership with Mattel and Hasbro, with both … to generate the most relevant ad creative and placement for members, …

  • MoMA, Mattel debuts first art-inspired capsule collection 09 Oct 2025 09:22 GMT

    … Japan, and through Mattel Creations. Mattel will also sponsor MoMA’s Samuel and … that merge contemporary art with creative play and design innovation,… ;   Mattel launches shoppable TV ad on Tubi in Australian-first campaign with Vudoo   Mattel

  • Condé Nast Vows to Not Feature New Animal Fur in Its Content or Advertising 06 Oct 2025 18:57 GMT

    … global editorial content or advertising as “breaking news … business affiliates, such as Mattel. During another incident, … advertised with them for a few years.” CAFT, which previously initiated campaigns … a Legend Most?” advertising campaign was a coveted coup …

  • Vogue publisher Condé Nast stops showing fur in all editorial and advertising 06 Oct 2025 13:30 GMT

    … fur in editorial content or advertising,” according to updated guidelines … after a nine-month campaign by the Coalition to … Trade (CAFT). During this campaign, animal rights protestors picketed the … a doll brand owned by Mattel, whose board includes Condé …

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