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TransUnion Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
19 Nov 2025 12:17 GMT
… the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions for the …
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Idris’s Marketing Communications Industry Verdict
19 Nov 2025 23:29 GMT
… their position in the national marketing mix.
Malagi called for a “communication …
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Performance Branding: The Misalignment Between Brand and Performance Marketing
19 Nov 2025 15:45 GMT
… historical measurement issues, such as marketing-mix modeling (MMM) and multi-touch …
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Marketscience Releases New White Paper On The Economic Value Of Marketing
19 Nov 2025 13:45 GMT
… progress in understanding incrementality through Marketing Mix Modeling (MMM), Multi-Touch Attribution …
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Beach Hotels Market 2025 Trends: Predicted to Grow at a CAGR of 4.6% from 2022 to 2031, Report
19 Nov 2025 09:23 GMT
… hotels market to grow its marketing mix on the online platform.
By …
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Underdog, No More
19 Nov 2025 05:00 GMT
… agency mix mirrors the new marketing mix. “You can’t rely only …
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Minnesota executive makes the case for local newspapers, in print | The Free Press Initiative
18 Nov 2025 20:22 GMT
… an important part of their marketing mix.”
“And so I’m hopeful …
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The ‘How Brands Grow’ crowd need to have a word with retail media
18 Nov 2025 19:27 GMT
… media differently, feeding data into marketing mix models to rationalize spend across …
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Affinity launches Media+ to help brands identify and eliminate media waste
18 Nov 2025 09:08 GMT
… specific media waste in their marketing mix, with a comprehensive report of …
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Why checkout is becoming a marketer’s new frontier
18 Nov 2025 08:53 GMT
… an essential part of the marketing mix, helping brands build stronger, more …