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Adswerve Projects 11% Increase in Addressable Ad Revenue for Alaska Airlines Using Google’s Meridian MMM
08 Jul 2025 14:00 GMT
… 's open-source Meridian marketing mix model (MMM) to identify a …
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How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
08 Jul 2025 15:03 GMT
… Google’s open-source Meridian marketing mix model (MMM), per details shared …
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Good Morning Films wins big at CIFCA 2025
08 Jul 2025 13:10 GMT
… , narrative-led content within the marketing mix.
Here's the complete …
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Marketscience Study Challenges Dual-Adstock in Marketing Mix Modeling (MMM)
01 Jul 2025 16:16 GMT
… widely used techniques in commercial marketing mix modeling (MMM): the dual-Adstock …
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From AI to Retail, Beauty’s New Marketing Playbook
08 Jul 2025 08:15 GMT
… will remain part of the marketing mix — but with declining effectiveness for …
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Marketing mix models: Myths vs reality
23 Jun 2025 05:40 GMT
… how to build better models.
Marketing mix models (MMMs) are having a …
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How Kroger, Albertsons Are Moving Forward Following Failed Merger
07 Jul 2025 20:55 GMT
… to offer its advertisers TruAudience marketing mix modeling measurement to unlock ease …
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Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance
22 May 2025 17:20 GMT
… the frequency and detail of marketing mix model outputs that provide detailed … leveraging new features within this marketing mix modeling app, brands can expect … between platforms, web analytics, and marketing mix modeling (MMM). It also enables …
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Keen, TapClicks Extend Marketing Mix Data Partnership
15 May 2025 03:54 GMT
… process of data collection in marketing mix models: the TapClicks Smart Marketing …
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Service Marketing Mix and Customer Engagement: A Meta-Analysis
09 May 2025 10:09 GMT
… the impact of the service marketing mix (SMM) on the organic development …