… , direct-to-consumer advertising — marketing that targets consumers, … advertised drug and its generic competitors. In other words, drug ads … being promoted. Consider Lipitor, a brand-name … ads for the medication caused more consumers to start taking Lipitor …

… , direct-to-consumer advertising — marketing that targets consumers, … advertised drug and its generic competitors. In other words, drug ads … being promoted. Consider Lipitor, a brand-name … ads for the medication caused more consumers to start taking Lipitor …

… ads, one might expect the circa $18 billion pharmaceutical advertising … ad expenses. While it is difficult to interpret how effective such ads … 1990s, the DTC campaigns for Lipitor and how much that … While direct to physician marketing remains common, not all …

… for early June. Advertisement Article continues below this ad My frontrunners: … ripe territory for a name sponsor.  So, whose brand will … .  Hospitals have a hefty marketing appetite and three of them … they host Viagra night? Lipitor Lane in the concourse? XL …

… something else unexpected: an ad for a prescription allergy … Zyrtec, Zocor, Flovent, and Lipitor followed. By 2006, the pharmaceutical … after the drug’s marketing campaign succeeded in making people … Even if ads and websites weren’t advertising drugs directly …

… seen with the drugs Vioxx, Lipitor, Fosamax, Paxil, Ambien, … to be unsafe after aggressive marketing include Vioxx, Bextra, Baycol … House for off-label marketing of the kidney transplant … the drug makers are their advertisers. Attacking lowly supplement makers, …

… ads that the wacky “Can Your Beer Do This?” Miller Lite campaign … ad. Celebrity Pitchpeople When DTC advertising began, it relied on the product-marketing … , some celebrity ads drew congressional attention like a Lipitor commercial with Robert …

… country for the cholesterol drug Lipitor. Experts recommend doing what we … , highlights another issue — advertising. “Direct-to-consumer marketing of health services drives … choose them because of flashy marketing.” Doctors, now operating more like …

… an advertising campaign in which he served as a spokesperson for Lipitor, the … cholesterol medication. Pfizer ended the campaign. In the …