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Wake up & smell the copy: Inside the turmoil reshaping big advertising networks
16 Nov 2025 03:36 GMT
… doyens of traditional network creative agencies, the likes of Ogilvy … names of yesteryear like Kodak and Nokia.
WHAT WENT … millennium, advertising agencies were simply paid 15% of the overall marketing budget … Their big idea-led campaigns that stood out were …
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Kodak Black Pioneers the Future of Fandom: $YAK Coin x Audius
11 Nov 2025 16:11 GMT
POMPANO BEACH, Fla., Nov. 11, 2025 (GLOBE NEWSWIRE) -- via IBN -- Rap superstar Kodak Black announced today that he has teamed up with the music discovery platform and marketplace, Audius to launch a next generation fanclub powered by his very own Artist …
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Arthur Sadoun Says AI Shift Doesn’t Need to be Ad Industry’s ‘Kodak Moment’
14 Oct 2025 10:13 GMT
… disruption has left legacy agencies facing their “Kodak moment.”
But following … generation, media planning, and creative execution, as well as production … continues to challenge traditional ad groups with an AI- … than 4% of their marketing budget on a single …
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ISBA 125th anniversary best ads shortlist announced: now it's over to you
13 Oct 2025 07:17 GMT
… the marketing body representing each media channel: Cinema Advertising Authority, … you, the readers of Campaign, to cast your votes … 's Aid, Engine Creative, 2021
“Absolut perfection”, Absolut … Education Scotland, The Leith Agency, 1994
Best press advert …
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‘Like a dream’: Latina from rural town of Othello is making waves with her GAP ad and Lady Gaga music video
28 Sep 2025 10:11 GMT
… own Sydney Sweeney’s denim ad for American Eagle sparked … self-expression for their denim campaign.
Bethany Vargas said she and … tiny digital point-and-shoot Kodak camera, scouting for the best … and enrolled at Seattle Central Creative Academy to hone her craft …
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Agencies risk running faster in the wrong direction
08 Sep 2025 05:36 GMT
… just execute campaigns.
Similarly, a mid-sized Indian agency I … protect you from disruption. Kodak famously invented the digital … taken the market.
In advertising, the same risk applies. … decade will reshape marketing. AI-generated creative will be produced …
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Perspective: Radio’s Enduring Edge - Learning From Blackberry, Kodak And Yahoo.
02 Sep 2025 06:27 GMT
… its core enterprise users.
Kodak defined photography for a century … commands two-thirds of all ad-supported listening time, quarter … reclaim its primacy in audio advertising, and reinforce its role as … leads YAMAN.AI, a creative service for radio powered by …
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Steve Hayden, Co-Creator of Apple’s ‘1984’ Ad, Passes at 78
29 Aug 2025 18:30 GMT
… reputation as a creative powerhouse.
His monumental … largest account consolidation in advertising history, and Steve … power of bold, insightful communication.
Shelly Lazarus, Chairman … Kodak, Motorola and Dove, including the groundbreaking ‘Real Women Campaign …
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Remember these? A look back at Kodak’s most iconic commercials
13 Aug 2025 00:51 GMT
… as a going concern,” Kodak wrote in a regulatory filing … of thousands of workers, Kodak brought photography to the masses … nostalgia, coining the term “Kodak moments” to describe scenes worthy … many of its big-budget advertising campaigns during the company’s …
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Kodak, once the picture of a dying brand, is having a moment
04 Jul 2025 03:05 GMT
… door. People browsed shelves of Kodak-branded clothing, including shorts, … Young-ji, 30, a marketing student, offered an explanation for … Google today and whose sentimental ads left lumps in the … , a trade organisation.
The Kodak warm fuzzies were once deeply …