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IAB issues best practice guide for MMM
18 Dec 2025 22:55 GMT
The Interactive Advertising Bureau (IAB) has issued a guide …
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AI influencers earn more than the average full-time employee
18 Dec 2025 22:51 GMT
… a recent report by the Interactive Advertising Bureau (IAB). This sector is growing …
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Marketing mix modeling has a usage problem, not a tech problem
18 Dec 2025 15:00 GMT
… continuous, decision-driving capability.
The Interactive Advertising Bureau’s “Modernizing MMM: Best Practices …
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David Cohen Predicts AI Will Revolutionize Digital Ads by 2026, Ending Search Dominance
16 Dec 2025 23:36 GMT
… . David Cohen, CEO of the Interactive Advertising Bureau (IAB), offers a stark vision …
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AI’s Black Box Upends Brand Discovery, Dimming Search’s Reign
16 Dec 2025 23:36 GMT
… , David Cohen, CEO of the Interactive Advertising Bureau, envisions traditional search engines fading …
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IAB gives publishers the tools to ask people to turn off ad blockers
16 Dec 2025 20:45 GMT
The Interactive Advertising Bureau (IAB) is trying to help …
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Unilever and the struggle to find balance in advertising's moral maze
16 Dec 2025 06:29 GMT
… Weed announced at the annual Interactive Advertising Bureau (IAB) conference in California that …
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WPP Media enriches influencer offering with YouTube creator data deal
15 Dec 2025 17:47 GMT
… in 2025, according to the Interactive Advertising Bureau, a 26% year-over-year …
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Nonprofit BBB National Programs Board of Directors Elects Three New Board Members, and Re-Elects One Returning Board Member
15 Dec 2025 14:52 GMT
… – President and Chief Executive Officer, Interactive Advertising Bureau (IAB)
Kathryn Farrara – North American …
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What smart people are saying about Disney's licensing deal with OpenAI
12 Dec 2025 05:32 GMT
… , a vice president at the Interactive Advertising Bureau who once led emerging tech …