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Recovering the Mojo
01 Sep 2025 14:34 GMT
… consequences for broadcasters.
An April Interactive Advertising Bureau (IAB) report tells the …
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Food influencers help local restaurants go viral
01 Sep 2025 12:18 GMT
… than in some other countries.
Interactive Advertising Bureau Canada, a trade group …
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Monetizing Attention: Why Publishers Are Betting Big on Video Inventory
01 Sep 2025 10:58 GMT
… shift has been accumulating. The Interactive Advertising Bureau (IAB) reports that digital …
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NewFronts 2025: Interactive advertising takes center stage as CTV platforms embrace commerce
15 May 2025 02:21 GMT
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The 2025 NewFronts presentations highlighted how the lines between retail …
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Fake stories about Texas floods reached millions on Facebook. Foreign ad companies likely profited
30 Aug 2025 00:09 GMT
… president of product at the Interactive Advertising Bureau Tech Lab, told Snopes …
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AI in marketing: Superpower or super scam?
29 Aug 2025 04:29 GMT
… experiences in real time. The Interactive Advertising Bureau reports that over 85% …
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Brazilian association releases best practices guide for online sports betting ads
28 Aug 2025 20:55 GMT
The Interactive Advertising Bureau (IAB Brasil) on Monday …
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FTC Appeals Block On Media Matters Probe
28 Aug 2025 16:23 GMT
… all documents relating to the Interactive Advertising Bureau, World Federation of Advertisers …
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In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
28 Aug 2025 14:45 GMT
… the technology, according to the Interactive Advertising Bureau’s (IAB) 2025 Digital … , according to eMarketer, citing an Interactive Advertising Bureau (IAB) survey.
This was …
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IAB launches AI Governance and Risk Management Playbook
27 Aug 2025 18:00 GMT
The Interactive Advertising Bureau released its AI Governance …