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Ads of the Week: Sleepy Santas, spooky feasts and football fever dreams
22 Nov 2025 02:15 GMT
… ’s US retail service marketing lead, says the goal … .”
Robert Guisgand, chief creative officer for WPP Ford … has launched its festive campaign and new brand platform, “A Lifetime … avoided heavy embellishment. “Advertising consistently makes the mistake …
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Immersive Marketing’s 2026 Overhaul: VR, AR, and Haptics Redefine Brand Power Plays
22 Nov 2025 01:39 GMT
… spans and ad fatigue, immersive marketing is poised … Brand Case Studies Lighting the Path
Leading the charge, IKEA … experiences, critical for scalable campaigns.
Quantifying the Revenue … X envisions for vibe marketing. Holographic ads, per @SatlokChannel, …
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Why brand clarity trumps brand visibility
21 Nov 2025 14:27 GMT
… , simplicity, and design elegance. Or Ikea, whose clarity around affordable, functional … applies to your brand story as well. From advertising campaigns to packaging to … beats breadth of exposure.
In marketing, visibility will always be important …
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Black Friday scams soar as fake brand emails target shoppers globally
21 Nov 2025 05:21 GMT
… scams. These campaigns most often impersonated Amazon, with MediaMarkt, IKEA, TEMU, and … from the Netherlands and Indonesia.
Brand impersonation
Scammers increasingly mimic the … on online advertising channels. A known campaign used Meta's ad platform …
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Economic development group awards Surprise for ad campaigns
19 Nov 2025 21:26 GMT
The Arizona Association for Economic Development recently honored the Surprise Economic Development Department with three Golden Prospector Awards, which encourage and recognize excellence in economic development.
Economic Development Director Jeanine …
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All the winners from The Drum Awards for Advertising 2025
19 Nov 2025 06:59 GMT
… The Drum Awards for Advertising 2025, sponsored by Kantar and … Javier Campopiano, global chief creative officer at McCann Worldgroup … Department of Public Health
Guerrilla Marketing/Stunts
Gold: … for Mondelez
Online Video Campaign
Bronze: Pimple, Meet …
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You can’t dismiss AI ads when they’re winning on creative effectiveness
18 Nov 2025 16:53 GMT
… a call to marketing and advertising people to share AI ads they’d … the nation’ in AI brand creative today.
‘AI ads are just slop’ is … ‘spec’ ads that have gone viral amongst marketers (Ikea’s ‘Exploding … and a full AI-produced campaign was presented six hours …
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Ad of the Day: Ikea chaotically rewrites a Christmas classic
17 Nov 2025 21:18 GMT
Ikea’s holiday campaign revives the famous carol The Twelve Days of Christmas with a mischievous, modern twist. As the chaotic parade of birds piles up on screen, the brand wants customers to know that when it comes to gifting, practical beats gimmicky …
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Badger Wins Two Prestigious 2025 Anthem Awards
20 Nov 2025 14:00 GMT
… Co., a legacy indie brand making radically simple organic … Frau (Global Communications Manager, IKEA), Linda Roth (Chief Communications … Climate. This season’s sponsors and partners include AARP, … Sites, Video & Film, Advertising, Media & PR, Podcasts, …
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Association of Clinical Research Professionals (ACRP) Honored as Bronze Winner in The 5th Annual Anthem Awards
19 Nov 2025 15:10 GMT
… trial participants. The campaign sparked worldwide engagement … Anjelika Lours’ Kour, Creative Director & Managing … Communication & Positioning Manager, IKEA
Heather Malenshek, SVP & Chief Marketing … , Video & Film, Advertising, Media & PR, …