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    • IBM & Marketing

IBM & Marketing Newsletter
  • Get 'Smarter': IBM Positions AI As Effective If Used Correctly 05 Sep 2025 13:09 GMT

    creative: Jeremy (AI Productivity), Right There (Data) and Irony (Automation). advertisement advertisement … s create," a campaign that debuted in 2022. … smart way. The campaign also utilizes IBM brand equities, … for Reset, the ads voiceover is by Formula …

  • 10 Questions on Advertising with…Tom Morton, founder and CSO, Narratory Capital 05 Sep 2025 13:49 GMT

    … some of ad land's biggest agencies before setting … the American Advertising Federation and investor in the creative, human-friendly … damn about your whimsical campaign for chocolate biscuits on … of the most important marketing stories and expert insights …

  • Real World Examples of AI Agents Replacing Staff Include Klarna, Salesforce, IBM, DHL, H&M and Walmart 04 Sep 2025 08:14 GMT

    … human-assisted service. IBM's AIOps … creation, seller advisory services, advertising functions, and AWS operations … customer service to external agencies, internal employees remain … into strategic decision-making, creative problem-solving, and complex …

  • IBM Addresses the AI Adoption Gap with "Let's create smarter business" 03 Sep 2025 22:30 GMT

    … of three new broadcast ads underscore the potential for … Reset, the three broadcast ads feature voiceover by seven … , Marketing and Communications, IBM. "This is more than a campaign. … said Liz Taylor, Global Chief Creative Officer, Ogilvy. "Creatively …

  • Transmission founder on making the case for B2B brand storytelling 05 Sep 2025 13:49 GMT

    … think about cultural moments, sponsorship, product placement and … urges. Transmission and IBM produced a documentary revisiting … more important to B2B marketing. B2B buyers are … agency can turn its hand to creating content, buying advertising, being creative

  • Media Matters Petitions Court To Preserve Block On FTC Probe 04 Sep 2025 15:48 GMT

    … in what the agency describes "potentially unlawful advertiser boycotts," the … harm to the FTC’s ad boycott investigation." Media Matters … November 2023 report that ads for Apple, Bravo, IBM, Oracle and other …

  • Havas’ Gate One casts itself as the Big Four’s challenger in India 04 Sep 2025 03:44 GMT

    The allure of sleek decks is fading for clients seeking consultancy services, observes Karan Ingle, India client director at Gate One, a Havas-owned consultancy making its debut in the country. “Clients realise consulting is a lot more than decks and …

  • NAB Show New York Returns Oct. 22–23 with Top-Tier Speakers, Fresh Programming and Future-focused Trends 04 Sep 2025 17:56 GMT

    … , sports, live events, advertising, marketing, film and television. With … Herbert School of Communication at Hofstra University. … , Haivision, Harmonic Inc., IBM Aspera, Imagine Communications, LocaliQ … releases, media kits, creative assets, style guides …

  • Havas brings Gate One to India as consulting market heats up 04 Sep 2025 05:48 GMT

    … as well as Accenture and IBM. We identify business opportunities … advertising salaries, positioning itself firmly within the consultancy bracket rather than creative agency … integration, areas where traditional creative agencies lack muscle. Consulting in …

  • What Legal Technologies Look Like Nowadays 06 Sep 2025 12:16 GMT

    … billing, task management, scheduling, marketing, filing, docketing, and even … you will see more advertisements related to it. For … to their customers. Improving communication Source: unsplash.com It … in courts and governmental agencies Source: arcourts.gov Tasks …

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