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Get 'Smarter': IBM Positions AI As Effective If Used Correctly
05 Sep 2025 13:09 GMT
… creative: Jeremy (AI
Productivity), Right There (Data)
and Irony
(Automation).
advertisement
advertisement … s create," a campaign that debuted in 2022. … smart way. The campaign also utilizes IBM brand equities, … for Reset, the ads voiceover is by Formula …
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10 Questions on Advertising with…Tom Morton, founder and CSO, Narratory Capital
05 Sep 2025 13:49 GMT
… some of ad land's biggest agencies before setting … the American Advertising Federation and investor in the creative, human-friendly … damn about your whimsical campaign for chocolate biscuits on … of the most important marketing stories and expert insights …
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Real World Examples of AI Agents Replacing Staff Include Klarna, Salesforce, IBM, DHL, H&M and Walmart
04 Sep 2025 08:14 GMT
… human-assisted service.
IBM's AIOps … creation, seller advisory services, advertising functions, and AWS operations … customer service to external agencies, internal employees remain … into strategic decision-making, creative problem-solving, and complex …
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IBM Addresses the AI Adoption Gap with "Let's create smarter business"
03 Sep 2025 22:30 GMT
… of three new broadcast ads underscore the potential for … Reset, the three broadcast ads feature voiceover by seven … , Marketing and Communications, IBM. "This is more than a campaign. … said Liz Taylor, Global Chief Creative Officer, Ogilvy. "Creatively …
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Transmission founder on making the case for B2B brand storytelling
05 Sep 2025 13:49 GMT
… think about cultural moments, sponsorship, product placement and … urges.
Transmission and IBM produced a documentary revisiting … more important to B2B marketing. B2B buyers are … agency can turn its hand to creating content, buying advertising, being creative …
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Media Matters Petitions Court To Preserve Block On FTC Probe
04 Sep 2025 15:48 GMT
… in what the agency describes "potentially unlawful advertiser boycotts," the … harm to the FTC’s ad boycott investigation."
Media Matters … November 2023 report that
ads for Apple, Bravo, IBM, Oracle and other …
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Havas’ Gate One casts itself as the Big Four’s challenger in India
04 Sep 2025 03:44 GMT
The allure of sleek decks is fading for clients seeking consultancy services, observes Karan Ingle, India client director at Gate One, a Havas-owned consultancy making its debut in the country.
“Clients realise consulting is a lot more than decks and …
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NAB Show New York Returns Oct. 22–23 with Top-Tier Speakers, Fresh Programming and Future-focused Trends
04 Sep 2025 17:56 GMT
… , sports, live events, advertising, marketing, film and television. With … Herbert School of Communication at Hofstra University. … , Haivision, Harmonic Inc., IBM Aspera, Imagine Communications, LocaliQ … releases, media kits, creative assets, style guides …
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Havas brings Gate One to India as consulting market heats up
04 Sep 2025 05:48 GMT
… as well as Accenture and IBM. We identify business opportunities … advertising salaries, positioning itself firmly within the consultancy bracket rather than creative agency … integration, areas where traditional creative agencies lack muscle.
Consulting in …
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What Legal Technologies Look Like Nowadays
06 Sep 2025 12:16 GMT
… billing, task management, scheduling, marketing, filing, docketing, and even … you will see more advertisements related to it. For … to their customers.
Improving communication
Source: unsplash.com
It … in courts and governmental agencies
Source: arcourts.gov
Tasks …