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Google Announces CTV Ad Updates, Including Improved AI Assistance
05 May 2025 19:53 GMT
… .”
You can also now place ads across more “tentpole” moments, … with video ads.
In terms of expansion, Google’s also … combining brand and shopper marketing in one campaign to reach customers at … your promotional mix.
You can read about Google’s latest video ad …
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Google and Meta accounted for half of UK advertising spend last year
05 May 2025 22:05 GMT
… social media platforms.
Google’s UK advertising business brought in … per cent. Google and Meta’s ad revenue is ten … cent.
• Google and Meta strike secret ad deal to target … Google has rejected the finding, saying that it competes for online advertising spending …
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Reddit Rallies On Ad Surge, Global Growth: Analyst Upgrades To Buy
05 May 2025 21:13 GMT
… Alphabet Inc GOOG GOOGL Google search is under “heavy … user base for advertisers.
Reddit expects continued ad strength, particularly … its performance marketing initiatives, with 60% of spending now in … on DPAs (Dynamic Product Ads).
Kessler noted there remains …
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Unlocking growth: Triton and Pulsion’s winning formula with AI-driven marketing
05 May 2025 20:38 GMT
… ads led to valuable sales. This enabled them to focus their ad spending … all-in-one campaign type that expands reach across Google platforms, including … acquisition and make smarter budget decisions. This helped marketing become a real …
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LG Ads Pitches Advertisers on 50 Cent and a Candy Shop of CTV Ad Offerings
05 May 2025 20:23 GMT
… capabilities and game advertising, with an ad unit becoming … advertising intelligence across all 210 U.S. DMAs with real-time campaign … RampID, Yahoo ConnectID, and Google Display & Video 360 … of marketing belongs to those who can connect content, ads, …
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‘Rumours are just rumours’: Google makes fun of upcoming iPhone design leaks
05 May 2025 19:53 GMT
Google Pixel vs Apple iPhone … The conversation, part of a promotional campaign, saw the two smartphone personalities … , may come with a Google Pixel-like horizontal pill-shaped … is one of several marketing ads that Google has made to promote its features.
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First search, now ads: How Google could be forced to break up its empire
05 May 2025 19:20 GMT
… emphasized that it competes for ad spending with rivals such as Meta … harm publishers and advertisers,” said Lee-Anne Mulholland, Google’s head of … ’s feedback loop among search, ads, and AI — and open space …
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Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
05 May 2025 17:01 GMT
… deals, this year’s ad-buying bonanza features a new … challenges from digital players like Google, Facebook and TikTok.
“The … buyers that we know are spending money that we are … those tools, Universal Ads could help thousands of advertisers join the premium …
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Google is heading to Hollywood to upgrade its star power
05 May 2025 16:38 GMT
… worlds, and AI.
Google also wants to promote a positive view of … in the water, putting some marketing dollars behind an indie horror … opening credits. Google didn't seek any publicity for the … 39;s attention with traditional ads. The interest is welcome in …
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Google Debuts New AI Tools and a Retail Media Solution in DV360
05 May 2025 15:47 GMT
… help streamline the campaign execution process for advertisers, the tech … that’s Spotify audio ads or inventory on premium … Marta Martinez, managing director for Google Marketing Platforms, Americas, told ADWEEK. … insights on the YouTube ad buys, as they do …