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Google & Advertising Newsletter
  • Google Announces CTV Ad Updates, Including Improved AI Assistance 05 May 2025 19:53 GMT

    … .” You can also now place ads across more “tentpole” moments, … with video ads. In terms of expansion, Google’s also … combining brand and shopper marketing in one campaign to reach customers at … your promotional mix. You can read about Google’s latest video ad

  • Google and Meta accounted for half of UK advertising spend last year 05 May 2025 22:05 GMT

    … social media platforms. Google’s UK advertising business brought in … per cent. Google and Meta’s ad revenue is ten … cent. • Google and Meta strike secret ad deal to target … Google has rejected the finding, saying that it competes for online advertising spending

  • Reddit Rallies On Ad Surge, Global Growth: Analyst Upgrades To Buy 05 May 2025 21:13 GMT

    … Alphabet Inc GOOG GOOGL Google search is under “heavy … user base for advertisers. Reddit expects continued ad strength, particularly … its performance marketing initiatives, with 60% of spending now in … on DPAs (Dynamic Product Ads). Kessler noted there remains …

  • Unlocking growth: Triton and Pulsion’s winning formula with AI-driven marketing 05 May 2025 20:38 GMT

    ads led to valuable sales. This enabled them to focus their ad spending … all-in-one campaign type that expands reach across Google platforms, including … acquisition and make smarter budget decisions. This helped marketing become a real …

  • LG Ads Pitches Advertisers on 50 Cent and a Candy Shop of CTV Ad Offerings 05 May 2025 20:23 GMT

    … capabilities and game advertising, with an ad unit becoming … advertising intelligence across all 210 U.S. DMAs with real-time campaign … RampID, Yahoo ConnectID, and Google Display & Video 360 … of marketing belongs to those who can connect content, ads, …

  • ‘Rumours are just rumours’: Google makes fun of upcoming iPhone design leaks 05 May 2025 19:53 GMT

    Google Pixel vs Apple iPhone … The conversation, part of a promotional campaign, saw the two smartphone personalities … , may come with a Google Pixel-like horizontal pill-shaped … is one of several marketing ads that Google has made to promote its features.

  • First search, now ads: How Google could be forced to break up its empire 05 May 2025 19:20 GMT

    … emphasized that it competes for ad spending with rivals such as Meta … harm publishers and advertisers,” said Lee-Anne Mulholland, Google’s head of … ’s feedback loop among search, ads, and AI — and open space …

  • Inside Universal Ads’ plan to reach the next 100K buyers of TV ads 05 May 2025 17:01 GMT

    … deals, this year’s ad-buying bonanza features a new … challenges from digital players like Google, Facebook and TikTok. “The … buyers that we know are spending money that we are … those tools, Universal Ads could help thousands of advertisers join the premium …

  • Google is heading to Hollywood to upgrade its star power 05 May 2025 16:38 GMT

    … worlds, and AI. Google also wants to promote a positive view of … in the water, putting some marketing dollars behind an indie horror … opening credits. Google didn't seek any publicity for the … 39;s attention with traditional ads. The interest is welcome in …

  • Google Debuts New AI Tools and a Retail Media Solution in DV360 05 May 2025 15:47 GMT

    … help streamline the campaign execution process for advertisers, the tech … that’s Spotify audio ads or inventory on premium … Marta Martinez, managing director for Google Marketing Platforms, Americas, told ADWEEK. … insights on the YouTube ad buys, as they do …

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