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    • Gillette & Marketing

Gillette & Marketing Newsletter
  • EXCLUSIVE: Manscaped Will Air Its First Super Bowl Commercial 18 Nov 2025 21:25 GMT

    … s grooming brand Manscaped will air a commercial during Super … still being finalized,” said communication director Christina Wright.  The … Manscaped had launched a creative review and was … tongue-in-cheek marketing, most recently with its campaign “The Boys …

  • 8 controversial campaigns that won over audiences 17 Nov 2025 16:07 GMT

    … per cent. Get the Creative Bloq NewsletterDaily design news, … stranger to controversial ads but its 2011 Unhate campaign, which showed … example of how good advertising can translate a complex … ad was a success, racking up more than 30 million views. “Gillette

  • The 25 most controversial ads ever made 28 Oct 2025 03:13 GMT

    campaigns that shocked, offended and sometimes changed advertising forever.Advertising … abandoned its shock-based marketing altogether, calling the … the ad and apologized, saying the creative team had … commercially even as it faltered socially. The brand

  • The Many Australia Launches first work with Movember & Gillette: “Your Mo Is Calling” featuring Pat Cummins 22 Oct 2025 03:57 GMT

    There are few brands more participatory than Movember – a global movement that invites millions to grow, move, host and rally in support of men’s health. So, for The Many Australia’s first piece of work – partnering with Movember, Gillette, and Pat Cummins …

  • What advertisers can learn from the beauty brand that ditched perfection for purpose 20 Oct 2025 01:54 GMT

    … traced how brands, from Gillette convincing women in the … weren’t just clever ads – they built an … marketing This year, Boring Without You launched its first full-scale brand campaigncreative direction. “They helped refine the angle and make sure the campaign

  • Boston Legacy reveal first front-of-kit sponsor 14 Oct 2025 18:15 GMT

    … visible advertisement associated with the club’s jersey. Additional sponsors … , Senior Vice President of Marketing for TJ Maxx, said … scratch. Along with securing sponsorships, and clarifying where home … to be set for Gillette Stadium), Boston continues to …

  • The Implications of AI on Performance Marketing 10 Oct 2025 18:12 GMT

    marketing, is a digital marketing strategy where advertisers … brands approach advertising, optimize campaigns and engage … , reducing ad fatigue and increasing brand loyalty. … : Creative Challenges: While dynamic creative optimization—tailoring ads in …

  • When Brand Change Backfires: How To Avoid Status Quo And Controversy 06 Oct 2025 20:33 GMT

    … Eagle’s Sydney Sweeney campaign, and the firestorm over … . Consider Gillette’s “The Best Men Can Be” ad, which … biggest comeback stories in marketing. Brand change without curiosity makes … getty How Curiosity Protects Brand Change From Failure Curiosity …

  • EXCLUSIVE: Manscaped Launches Creative Review for First Super Bowl Ad 03 Oct 2025 17:48 GMT

    … unveiled a campaign called The Boys.  The creative used a … Pete Davidson, a Manscaped brand partner, joined in on … featured ads from grooming and hygiene companies, such as Gillette and … national campaigns before, but this would mark its biggest marketing

  • BRUNT Workwear Sponsors TD Garden’s Bullgang, the Iconic Crew that Flips the Floor to Ice for the Boston Bruins 01 Oct 2025 13:00 GMT

    The fastest-growing workwear brand in the country celebrates and outfits the people who work tirelessly to power New England sports BRUNT Workwear also has signed a new sponsorship deal with Team USA defenseman and Boston Bruins Alternate Captain Charlie …

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