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Analysis: how Fyffes’ Trudi’s Brandon is reinvigorating the European banana category
31 Dec 2025 21:27 GMT
… purchasing and price sensitivity, Fyffes is proving that purpose- … Recent research conducted by Fyffes and NielsenIQ highlighted a challenge … Good fruit, doing good,” Fyffes has connected the fruit in … says Helge Sparsoe, CEO of Fyffes. “The results show that …
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Trudi’s Bananas drive category growth and strengthen Fyffes’ value proposition in Europe
23 Dec 2025 17:05 GMT
… late 2023, Trudi’s® embodies Fyffes’ vision of Shaping Wellbeing for … banana brand, Adriano Di Dia, Fyffes’ chief marketing officer said: “Trudi … areas.
Helge Sparsoe, CEO of Fyffes, added: “We brought Trudi’s …
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Pineapples are a to 10 fruit, Fyffes survey reveals
10 Dec 2025 22:36 GMT
… fruit producers and distributors, Fyffes.
The research confirms that … appetite’ – one that Fyffes notes is “sufficiently important … Chief Marketing Officer with Fyffes says:
“Our consumer market … we launched our premium Fyffes Special Reserve pineapples. Our …
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Fyffes recognised for its ‘leadership, innovation, investment, and ingenuity’ in ESG
10 Nov 2025 17:28 GMT
… her are members of the Fyffes team and sustainability partnersGlobal … banana and fruit producer, Fyffes has been recognised for its … on behalf of the entire Fyffes organisation in Ireland, Latin … was decided upon based on Fyffes track record in ‘fostering …
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Fyffes and UK Education specialists launch ‘How Bad Are Bananas?’ carbon literacy programme for youth leaders
20 Oct 2025 18:12 GMT
Fyffes has announced a new partnership … , director of corporate affairs at Fyffes. “What many don’t realise …
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Strategic shift: Fyffes divests melon division to strengthen core fruit categories
14 Oct 2025 12:05 GMT
Tropical produce giant Fyffes is selling its entire melon … model. Meanwhile, this integration enables Fyffes to sharpen its focus on … ,” said Helge Sparsoe, CEO of Fyffes. “As we searched for a …
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Major brand activation for Fyffes across entire Morrisons UK store estate
14 Oct 2025 08:57 GMT
… with Morrisons on this Fyffes brand activation. Morrisons … as online Fyffes activation. Up until now, Fyffes bananas in … em, Love ‘em’ campaign, Fyffes is celebrating Halloween with Morrisons … more creative and sustainable.
Fyffes has further plans to …
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Martori Farms Acquires Winter Melon Business from Fyffes
13 Oct 2025 15:18 GMT
… owned by tropical produce company Fyffes, according to a release … . Meanwhile, the deal allows Fyffes to focus its efforts on … businesses.
Since October 2021, Fyffes has transformed its melon business … . Helge Sparsoe, CEO of Fyffes, said the company had built …
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Fyffes offloads Sol Group melon unit to Martori Farms
13 Oct 2025 11:13 GMT
Fyffes has agreed to sell its … out more
Sol Group comprises Fyffes’ melon production in Honduras and … in North America.
Dublin-based Fyffes said the sale would allow … , watermelon, and lemon drop melon.
Fyffes said the combined company’s …
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Fyffes celebrates FPC's Ethical Sustainability Excellence 2025 award
03 Oct 2025 19:43 GMT
… highlights what the FPC termed ‘Fyffes' respect for people, … added.
The award also recognizes Fyffes' significant efforts focused … Hopkins, Managing Director of Fyffes UK, as he received … the importance of sustainability for Fyffes, as well as its …