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Defiance Launches LLYZ: The First 2X Short ETF for Eli Lilly
03 Sep 2025 13:30 GMT
MIAMI, Sept. 03, 2025 (GLOBE NEWSWIRE) -- Defiance ETFs, a leader in thematic and leveraged exchange-traded funds, today announced the launch of the Defiance Daily Target 2X Short LLY ETF (Ticker: LLYZ). This fund provides investors with amplified 2X …
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AbbVie's Skyrizi and Rinvoq still on top as TV drug ad spending stayed steady in August
05 Sep 2025 12:20 GMT
… analysis shared with Fierce Pharma Marketing.
The one newcomer on … Otsuka’s Rexulti and Eli Lilly and Boehringer Ingelheim’s … the brands directed their ads toward major networks, with … one psoriatic arthritis)
Biggest-ticket ad: “Break Away: Relentless Weed” …
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The state of pharma’s chief marketing officers in 2025: Goals in a changing healthcare landscape
02 Sep 2025 07:43 GMT
… seen in consumer advertising.
At its foundation, the chief marketing officer role … brand officer at Eli Lilly, refers to this concept as the head of marketing … be doing this marketing. We believe in this campaign,’” Cronin says.
That …
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Johnson & Johnson Innovative Medicine’s Tremfya Gains Momentum in Crohn’s Disease, Outpacing Eli Lilly’s Omvoh and Challenging AbbVie’s Skyrizi
06 Aug 2025 15:29 GMT
EXTON, PA, Aug. 06, 2025 (GLOBE NEWSWIRE) -- The Crohn’s disease (CD) treatment landscape is undergoing a radical transformation as newer mechanisms of action (MOAs), particularly IL-23 inhibitors and JAK inhibitors, continue displace long-standing …
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Lilly lets Kisunla shine in first DTC campaign for early Alzheimer's med
21 Aug 2025 03:02 GMT
… an interview with Fierce Pharma Marketing. "So the first … Up Tomorrow" campaign';s star, Pat
(Eli Lilly)
As a voiceover … online, social and display ads.
To up its chances of … .
Indeed, along with tracking brand awareness and prescription count, she …
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With a Beatles cover, Lilly debuts national ad campaign for Alzheimer’s drug
20 Aug 2025 17:35 GMT
Eli Lilly is promoting its Alzheimer’s medication Kisunla with a national ad campaign … s Light Up Tomorrow campaign rolled out earlier this … trivializing the disease.
The campaign — which was crafted by … Additionally, Steele said the campaign’s core message is …
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MAHA leaders may take aim at pharma DTC advertising
20 Aug 2025 12:26 GMT
… administration could pursue limiting DTC ads."
Jennifer Bragg
Partner, Latham … of time in any advertisement or promotional communication.”
A ban isn’t … approach DTC marketing in new ways.
Several companies, including Pfizer, Eli Lilly and …
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Eli Lilly’s weight loss drug most effective at preventing heart attacks: What it means for Mounjaro users
01 Aug 2025 12:30 GMT
… Tirzepatide is sold under the brand name Mounjaro.Belonging to a … .
Story continues below this ad
Another important finding of the …
Story continues below this ad
While there is a link … well. Importantly, the competitor of Eli Lilly’s tirzepatide — Novo Nordisk’ …
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Eli Lilly’s Alzheimer’s disease drug donanemab recommended by CHMP
01 Aug 2025 11:08 GMT
Eli Lilly’s Alzheimer’s disease (AD) drug donanemab has been … .
Donanemab, approved under the brand name Kisunla in countries including … in the brain associated with AD.
Patrik Jonsson, executive vice … will lead to a prompt marketing authorisation by the EC, …
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Eli Lilly takes to the court with breast cancer awareness at WNBA All-Star Game
18 Jul 2025 19:34 GMT
… WNBA All-Star weekend and Eli Lilly is lacing up to raise … brand officer at Lilly, the company intends to use its sponsorships … s Hands campaign, which featured a 60-second television ad that … plans to continue its sports marketing venture, given the venue …