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Brands Toast Summer: Alcohol And Food Podcast Ads Spike.
07 Jul 2025 09:15 GMT
… brands which bought podcast advertising in May.
The ad category’s rebound … — typically a stronghold for alcohol advertising — was less prominent in May … home goods ads were pre-produced spots.
Meanwhile, several direct-to-consumer brands maintained …
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ETBWS 2025: Beast Life's roadmap: A D2C success story
07 Jul 2025 08:36 GMT
Raj Vikram of Beast LifeAt the ETBrandEquity Brand World Summit 2025, Raj Vikram, co-founder of Beast Life, took the stage to share his company's journey and roadmap for 2025 and beyond. Vikram, alongside fellow co-founder Gaurav Taneja, has steered …
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From Magic Bullets to Medical Insights: How RFK Jr.’s Critique Shapes the Future of Pharma Advertising
03 Jul 2025 18:05 GMT
… implications as claims, preventing the ad from ever being aired. Interestingly … . Kennedy Jr. ‘s criticism of Direct-to-Consumer (DTC) advertising, but I believe he makes … excessive nature of these campaigns. Ads depicting individuals dancing and singing …
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B2B TV Ad Opportunity Arrives For Connected TV Marketer
02 Jul 2025 17:50 GMT
… decision-makers through streaming TV ads.”
The partnership between MNTN and … .
“MNTN has democratized TV Advertising for direct-to-consumer eCommerce brands, and now, … Intelligence Platform. “By targeting streaming ads to specific companies, job titles …
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Jan Bures drives brand love at ET Brand World Summit 2025
04 Jul 2025 13:58 GMT
Skoda Auto Volkswagen India's Jan Bures at the ETBrandEquity’s Brand World Summit 2025At the ETBrandEquity’s Brand World Summit 2025, Jan Bures, executive director of sales, marketing and digital at Skoda Auto Volkswagen India, bridged the gap between …
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Music, memories, and meet & greets: Mastercard’s plan to woo next-gen Indians
03 Jul 2025 04:41 GMT
India’s affluent consumer segment has emerged as a high-stakes battleground for global payment networks. Currently comprising 50–60 million individuals, this cohort is projected to double over the next four years as per a Goldman Sachs report from last …
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Habsburg Kleidermanufaktur Brings Centuries of Austrian Tailoring Excellence Directly to American Consumers
03 Jul 2025 15:45 GMT
SALZBURG, Austria, July 03, 2025 (GLOBE NEWSWIRE) -- Habsburg Kleidermanufaktur, the Austrian quiet luxury brand steeped in centuries of imperial tailoring tradition, today announced the launch of its direct-to-consumer service in the United States. …
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Engage Commerce: Email Marketing Experts Expand Range of Personalised Campaigns for DTC Brands
03 Jul 2025 15:48 GMT
London, England – Engage Commerce, a leading UK Email Marketing Agency, is thrilled to announce the expansion of its range of personalised campaigns for DTC brands (Direct-To-Consumer) brands. Now offering laser-focused campaigns for companies specialising …
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Taylor introduces bill requiring price transparency for prescription drugs
02 Jul 2025 20:20 GMT
… prescription drugs in all direct-to-consumer (DTC) advertisements. This … are made clear in ads.”
“Transparency is important … on blockbuster products in advertising directly targeting consumers,” … has additionally shown that DTC advertising produces a return on …
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TapDMV gains Philippine media rights for Pacquiao-Barrios fight
07 Jul 2025 06:08 GMT
… to watch the fight without ads via Pay-Per-View through … -To-Air, Pay Television, and Direct-To-Consumer through BlastTV. The company content …